Jongsik Yu
Biographic Data
| ID | 4592436 |
|---|---|
| NAME | Jongsik Yu |
| GIVEN NAMES | Jongsik |
| FAMILY NAME | Yu |
| SIGNATURE | YU J |
| AFFILIATIONS | Cheongju University |
| ORCID | 0000-0002-1921-491X |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 25 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Triggers of pre-trip virtual exploration via immersive technologies among elderly travelers
As virtual and augmented reality (VR/AR) adoption grows in tourism, their use is also increasing among older adults. This study aimed to identify elderly travelers’ intentions to use a VR/AR tourism product, using fuzzy-set qualitative comparative analysis (fsQCA). The SEM results showed that presence, educational experience, entertainment experience, well-being perception, and mental health perception exert significant net effects on intentions …
An analysis of branded merchandise consumption behavior in cafés and theme parks
The pro-environmental underpinnings of vegan hotel products’ intention
The rise of veganism as a dynamic sociocultural trend has underscored the need for a research agenda in this area within the hospitality and tourism sector. Therefore, our paper introduces the concept of vegan hotel products and extends previous research on veganism consumption behaviors to the hotel industry. Specifically, the objective was to examine the pro-environmental underpinnings of vegan hotel products’ behavioral intention based on an i…
Are you concerned about giving your private information to a hotel? Customer information privacy and its consequences
The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions
Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea
Emerging nature café
The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention
This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual tourism to overcome problems and limitations in the senior tourism market. We explored the attributes of VR and AR in the context of vitalizing senior tourism, and the effects of such attributes on older adults’ experience, perceived advantage, enjoyment, and reuse intention. Using mixed methods (i.e. qualitative and quantitative approaches), we developed f…
How negative factors influence youth hostel stay aftermath Covid-19 pandemic
The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnai…
Unlocking the key factors behind the recurring patronage of openkitchen restaurants
We applied push???pull???mooring migration theory to open-kitchen restaurants to gain an understanding of customers??? revisit intention. Our model assessed the direct impacts of push, pull, and mooring factors on revisit intention to determine the influence of potential variables within each category. We conducted an online survey of 425 participants, employing a combination of qualitative and quantitative approaches. We validated the direct eff…
Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA
This study provides insights into the influence of state park image, visitor emotions, and place identity on visitors’ revisit intentions by considering the moderating impact of national culture. A quantitative process with the data collected in India, Korea, and the US was used. Hierarchical regression analysis evidences the moderating role of national culture, which is hardly explored in the state park context. Results confirm that most hypothe…
When hospitality brands go green
Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involvement are essential to building perceived green brand authenticity. The study supported that an authent…
The sharing economy in the hospitality sector
The sharing economy is still transforming the hospitality industry at an exponential speed. The idea of acquiring goods and services through a collaborative approach is becoming a significant part of the world’s overall economy. Many use platforms and social media channels to make purchase decisions while communicating with others. This study, therefore, investigates the socialization factors and values of the sharing economy as driving forces of…
Antiviral Covid-19 protein and molecular docking
Arisaema jacquemontii Blume is a highly medicinal and poisonous plant belong to the family Araceae. It is used to treat several deadly diseases, including viral infections. It has antioxidant, anti-cancerous, antimalarial, anti-vermicidal, and antiviral activities. Therefore, five parts of the Arisaema jacquemontii Blume plant, such as leaf, seed, stem, pulp, and rhizome extract, were evaluated for metabolic and in silico characterization of prob…
Use of Parthenium hysterophorus with synthetic chelator for enhanced uptake of cadmium and lead from contaminated soils—a step toward better public health
Parthenium hysterophorus L. is a vigorous plant species with cosmopolitan distribution. It can uptake considerable quantities of heavy metals from the soil and accrue these metals in its different tissue. The use of chelating agent i.e., Ethylenediaminetetraacetic acid (EDTA) can boost up metal uptake capacity. Pot experiment was performed to evaluate phytoextraction potential of P. hysterophorus for lead (Pb) and cadmium (Cd) with and without th…
Can the perceived risk of particulate matter change people's desires and behavior intentions
Particulate matter (PM) is a hazardous airborne pollutant that encompasses all airborne particles with diameters ranging from 0.001 to 100 μm. It is composed of total suspended particles (TSPs), consisting of two main particle sizes: PM10 and PM2.5. PM poses various threats to human health because of its rapid mobility and its ability to spread over a wide area. In particular, it has long-term negative effects on such organs as the lungs and hear…
Armchair tourism
Effect of Hotel Air Quality Management on Guests’ Cognitive and Affective Images and Revisit Intentions
Although city air pollution levels significantly affect the hotel industry, few studies have addressed the impact of air quality management on guests' cognitive and affective image formation and revisit intentions. Therefore, this research examined the effects of hotel air quality management on the formation of guests' cognitive and affective images and their revisit intentions. A total of 322 valid samples were obtained by surveying hotel guests…
How Do Air Quality Issues Caused by Particulate Matter Affect Consumers’ Emotional Response to Tourism Destinations and Willingness to Visit
This study identifies the perceived risk factors of particulate matter (PM) and the effect of the perceived risk factors of PM on the relationship between tourists' trust and aspiration regarding the tourist destination, the customer return on investment, and the willingness to visit a tourism destination. Accordingly, this study discussed the severity of PM, which plays a key role in causing air quality issues, and classified the factors for per…
Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit
This study investigated the effect of hotel water conservation management and waste reduction measures on customers' social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM,…
Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium
This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on customers who had used a hotel in the past year, and a total of 329 valid samples were obtained. The empirical analysis was conducted using SPSS 22.0 and…
Hotels’ Eco-Friendly Physical Environment as Nature-Based Solutions for Decreasing Burnout and Increasing Job Satisfaction and Performance
This study investigates the effect of the hotel's nature-friendly environment on burnout, job satisfaction and job performance of hotel employees. A total of 11 hypotheses were set up to achieve the purpose of this study, and an empirical analysis was conducted based on 309 surveys collected from hotel employees. A total of 11 hypotheses were set to achieve the research goals, and an empirical analysis was conducted based on a total of 309 pieces…
Lovemarks and effect of in-flight product performance on airline passengers' purchase intention
We developed a theoretical model by identifying the factors that comprise the role of in-flight product performance (service encounter, physical environment, food and beverage), and brand love and respect (Lovemarks) in building passengers' behavioral intention in the fullservice airline industry. We compiled survey items and collected responses from 316 airline passengers for empirical analysis. The measurement model demonstrated a satisfactory …
Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention
The present research was an empirical endeavor to explore the effect of green spaces on the traveler retention process and to establish a theory connecting such green spaces, psychological resilience, attitude, brand attachment, and retention in the hotel industry. A quantitative approach was employed to achieve study objectives. Our findings from the structural analysis indicated that green spaces as nature-based solution significantly influence…
Environmentally Responsible Museums' Strategies to Elicit Visitors' Green Intention
We developed a robust theoretical model to explicate visitors' green intention to visit environmentally responsible museums by integrating green image, green value, and social norm into the norm activation model as antecedents of moral norm. We conducted a field survey to collect data, and used a quantitative method for data analysis. Structural analysis results showed that awareness of consequences, ascription of responsibility, green value, and…
When hospitality brands go green
Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involvement are essential to building perceived green brand authenticity. The study supported that an authent…
Armchair tourism
The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions
Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea
Environmentally Responsible Museums' Strategies to Elicit Visitors' Green Intention
We developed a robust theoretical model to explicate visitors' green intention to visit environmentally responsible museums by integrating green image, green value, and social norm into the norm activation model as antecedents of moral norm. We conducted a field survey to collect data, and used a quantitative method for data analysis. Structural analysis results showed that awareness of consequences, ascription of responsibility, green value, and…
Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention
The present research was an empirical endeavor to explore the effect of green spaces on the traveler retention process and to establish a theory connecting such green spaces, psychological resilience, attitude, brand attachment, and retention in the hotel industry. A quantitative approach was employed to achieve study objectives. Our findings from the structural analysis indicated that green spaces as nature-based solution significantly influence…
Hotels’ Eco-Friendly Physical Environment as Nature-Based Solutions for Decreasing Burnout and Increasing Job Satisfaction and Performance
This study investigates the effect of the hotel's nature-friendly environment on burnout, job satisfaction and job performance of hotel employees. A total of 11 hypotheses were set up to achieve the purpose of this study, and an empirical analysis was conducted based on 309 surveys collected from hotel employees. A total of 11 hypotheses were set to achieve the research goals, and an empirical analysis was conducted based on a total of 309 pieces…
Lovemarks and effect of in-flight product performance on airline passengers' purchase intention
We developed a theoretical model by identifying the factors that comprise the role of in-flight product performance (service encounter, physical environment, food and beverage), and brand love and respect (Lovemarks) in building passengers' behavioral intention in the fullservice airline industry. We compiled survey items and collected responses from 316 airline passengers for empirical analysis. The measurement model demonstrated a satisfactory …
Effect of Hotel Air Quality Management on Guests’ Cognitive and Affective Images and Revisit Intentions
Although city air pollution levels significantly affect the hotel industry, few studies have addressed the impact of air quality management on guests' cognitive and affective image formation and revisit intentions. Therefore, this research examined the effects of hotel air quality management on the formation of guests' cognitive and affective images and their revisit intentions. A total of 322 valid samples were obtained by surveying hotel guests…
How Do Air Quality Issues Caused by Particulate Matter Affect Consumers’ Emotional Response to Tourism Destinations and Willingness to Visit
This study identifies the perceived risk factors of particulate matter (PM) and the effect of the perceived risk factors of PM on the relationship between tourists' trust and aspiration regarding the tourist destination, the customer return on investment, and the willingness to visit a tourism destination. Accordingly, this study discussed the severity of PM, which plays a key role in causing air quality issues, and classified the factors for per…
Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit
This study investigated the effect of hotel water conservation management and waste reduction measures on customers' social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM,…
Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium
This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on customers who had used a hotel in the past year, and a total of 329 valid samples were obtained. The empirical analysis was conducted using SPSS 22.0 and…
The sharing economy in the hospitality sector
The sharing economy is still transforming the hospitality industry at an exponential speed. The idea of acquiring goods and services through a collaborative approach is becoming a significant part of the world’s overall economy. Many use platforms and social media channels to make purchase decisions while communicating with others. This study, therefore, investigates the socialization factors and values of the sharing economy as driving forces of…
Antiviral Covid-19 protein and molecular docking
Arisaema jacquemontii Blume is a highly medicinal and poisonous plant belong to the family Araceae. It is used to treat several deadly diseases, including viral infections. It has antioxidant, anti-cancerous, antimalarial, anti-vermicidal, and antiviral activities. Therefore, five parts of the Arisaema jacquemontii Blume plant, such as leaf, seed, stem, pulp, and rhizome extract, were evaluated for metabolic and in silico characterization of prob…
Use of Parthenium hysterophorus with synthetic chelator for enhanced uptake of cadmium and lead from contaminated soils—a step toward better public health
Parthenium hysterophorus L. is a vigorous plant species with cosmopolitan distribution. It can uptake considerable quantities of heavy metals from the soil and accrue these metals in its different tissue. The use of chelating agent i.e., Ethylenediaminetetraacetic acid (EDTA) can boost up metal uptake capacity. Pot experiment was performed to evaluate phytoextraction potential of P. hysterophorus for lead (Pb) and cadmium (Cd) with and without th…
Can the perceived risk of particulate matter change people's desires and behavior intentions
Particulate matter (PM) is a hazardous airborne pollutant that encompasses all airborne particles with diameters ranging from 0.001 to 100 μm. It is composed of total suspended particles (TSPs), consisting of two main particle sizes: PM10 and PM2.5. PM poses various threats to human health because of its rapid mobility and its ability to spread over a wide area. In particular, it has long-term negative effects on such organs as the lungs and hear…
Armchair tourism
Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA
This study provides insights into the influence of state park image, visitor emotions, and place identity on visitors’ revisit intentions by considering the moderating impact of national culture. A quantitative process with the data collected in India, Korea, and the US was used. Hierarchical regression analysis evidences the moderating role of national culture, which is hardly explored in the state park context. Results confirm that most hypothe…
When hospitality brands go green
Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involvement are essential to building perceived green brand authenticity. The study supported that an authent…
The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention
This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual tourism to overcome problems and limitations in the senior tourism market. We explored the attributes of VR and AR in the context of vitalizing senior tourism, and the effects of such attributes on older adults’ experience, perceived advantage, enjoyment, and reuse intention. Using mixed methods (i.e. qualitative and quantitative approaches), we developed f…
How negative factors influence youth hostel stay aftermath Covid-19 pandemic
The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnai…
Unlocking the key factors behind the recurring patronage of openkitchen restaurants
We applied push???pull???mooring migration theory to open-kitchen restaurants to gain an understanding of customers??? revisit intention. Our model assessed the direct impacts of push, pull, and mooring factors on revisit intention to determine the influence of potential variables within each category. We conducted an online survey of 425 participants, employing a combination of qualitative and quantitative approaches. We validated the direct eff…
The pro-environmental underpinnings of vegan hotel products’ intention
The rise of veganism as a dynamic sociocultural trend has underscored the need for a research agenda in this area within the hospitality and tourism sector. Therefore, our paper introduces the concept of vegan hotel products and extends previous research on veganism consumption behaviors to the hotel industry. Specifically, the objective was to examine the pro-environmental underpinnings of vegan hotel products’ behavioral intention based on an i…
Are you concerned about giving your private information to a hotel? Customer information privacy and its consequences
The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions
Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea
Emerging nature café
Triggers of pre-trip virtual exploration via immersive technologies among elderly travelers
As virtual and augmented reality (VR/AR) adoption grows in tourism, their use is also increasing among older adults. This study aimed to identify elderly travelers’ intentions to use a VR/AR tourism product, using fuzzy-set qualitative comparative analysis (fsQCA). The SEM results showed that presence, educational experience, entertainment experience, well-being perception, and mental health perception exert significant net effects on intentions …
An analysis of branded merchandise consumption behavior in cafés and theme parks
Psychology (18 works) · Business (14 works) · Social Psychology (14 works) · Advertising (12 works) · Tourism (11 works) · Marketing (10 works) · Computer Science (9 works) · Consumer Behavior in Brand Consumption and Identification (9 works) · Social Psychology (9 works) · Customer Service Quality and Loyalty (8 works)