Alice Ji
Biographic Data
| ID | 4603071 |
|---|---|
| NAME | Alice Ji |
| GIVEN NAMES | Alice |
| FAMILY NAME | Ji |
| SIGNATURE | JI A |
| AFFILIATIONS | University of Illinois Urbana-Champaign |
| ORCID | 0009-0009-3730-8272 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Why Some Shoppable Ads Persuade
Shoppable ads collapse sales funnels by enabling purchases within media platforms. Guided by Expectancy Violation Theory, Study 1 interviews showed shoppable ads often violated viewers’ expectations, eliciting positive (informativeness, convenience) and negative (intrusiveness, disruption) appraisals. Study 2 introduced the MAVEN framework to test how media motivations, cognitive appraisals, and advertising value shape ad evaluations across strea…
Stakeholder-desired audiences
As the media industry employs big data to imagine audiences, audiences simultaneously seek to understand how their digital traces are being converted into audience data to inform the industry. We explore how fans map stakeholders in the Chinese idol industry, perceive stakeholders’ utilization and construction of audience data, and use those perceptions to guide their data-driven practices. We conducted a netnography of INTO1’s fandoms as a case …
Stakeholder-desired audiences
As the media industry employs big data to imagine audiences, audiences simultaneously seek to understand how their digital traces are being converted into audience data to inform the industry. We explore how fans map stakeholders in the Chinese idol industry, perceive stakeholders’ utilization and construction of audience data, and use those perceptions to guide their data-driven practices. We conducted a netnography of INTO1’s fandoms as a case …
Stakeholder-desired audiences
As the media industry employs big data to imagine audiences, audiences simultaneously seek to understand how their digital traces are being converted into audience data to inform the industry. We explore how fans map stakeholders in the Chinese idol industry, perceive stakeholders’ utilization and construction of audience data, and use those perceptions to guide their data-driven practices. We conducted a netnography of INTO1’s fandoms as a case …
Why Some Shoppable Ads Persuade
Shoppable ads collapse sales funnels by enabling purchases within media platforms. Guided by Expectancy Violation Theory, Study 1 interviews showed shoppable ads often violated viewers’ expectations, eliciting positive (informativeness, convenience) and negative (intrusiveness, disruption) appraisals. Study 2 introduced the MAVEN framework to test how media motivations, cognitive appraisals, and advertising value shape ad evaluations across strea…
Advertising (1 work) · Business (1 work) · Consumer Market Behavior and Pricing (1 work) · Digital Games and Media (1 work) · Digital Platforms and Economics (1 work) · Expectancy theory (1 work) · Focus Groups and Qualitative Methods (1 work) · Life expectancy (1 work) · Media Influence and Politics (1 work) · Media Studies and Communication (1 work)