Yana Us
Biographic Data
| ID | 4605210 |
|---|---|
| NAME | Yana Us |
| GIVEN NAMES | Yana |
| FAMILY NAME | Us |
| SIGNATURE | US Y |
| AFFILIATIONS | Sumy State University |
| ORCID | 0000-0003-1451-0450 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Meta-Analysis of the Concept of Brand Humanisation in Higher Education
Research purpose. The purpose of this study is to identify and quantitatively evaluate the volume of scientific publications, the latest research trends, and the main topics related to brand humanisation in higher education (HE). This aim is motivated by the growing importance of empathetic and human-centred communication in a competitive and digitalised educational environment. Although widely applied in practice, the concept remains fragmented …
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Meta-Analysis of the Concept of Brand Humanisation in Higher Education
Research purpose. The purpose of this study is to identify and quantitatively evaluate the volume of scientific publications, the latest research trends, and the main topics related to brand humanisation in higher education (HE). This aim is motivated by the growing importance of empathetic and human-centred communication in a competitive and digitalised educational environment. Although widely applied in practice, the concept remains fragmented …
Bibliographic coupling (1 works) · Bibliometrics (1 works) · Citation (1 works) · Citation analysis (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Corporate Identity and Reputation (1 works) · Higher education (1 works) · Management and Marketing Education (1 works) · Scopus (1 works) · Thematic analysis (1 works)