Anna Stwora
Biographic Data
| ID | 4606384 |
|---|---|
| NAME | Anna Stwora |
| GIVEN NAMES | Anna |
| FAMILY NAME | Stwora |
| SIGNATURE | STWORA A |
| AFFILIATIONS | Universidad de Salamanca |
| ORCID | 0000-0002-1134-1092 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The virtue and shades of aggressive humour in press advertising
Disparaging humour may take numerous forms and despite the emotional ambivalence it may occasionally cause, it may prove a valuable quality of an ad. While investigating one hundred multimodal press ads in English that simultaneously make use of metaphor and humour based on an incongruity-resolution mechanism, it was discovered that one-third thereof employed aggressive humour as well ( Stwora 2023 ). Given the high incidence of the aggressive fu…
Say Gesundheit to the Bagel -eating Paparazzi: The role of borrowings in Super Bowl commercials
The paper explores the role of borrowings in Super Bowl commercials in the years 2019–2023 on the example of loanwords from seventeen languages in American English. Data analysis shows five distinctive topic categories according to the roles the borrowings play in the commercials studied. The analysis determines four main roles that fall into two categories: code-switching and intentional use of borrowings. It is possible to distinguish the borro…
Exploring Business Language and Culture
Funny or distasteful? A cross-cultural perspective on surprise and humour in multimodal advertising
Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surprise, including humour, shock, and taboo. In this paper, the author will try to investigate a set of multimodal advertising messages which use (debatable) humour and surprise, with a view to findin…
Funny or distasteful? A cross-cultural perspective on surprise and humour in multimodal advertising
Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surprise, including humour, shock, and taboo. In this paper, the author will try to investigate a set of multimodal advertising messages which use (debatable) humour and surprise, with a view to findin…
Exploring Business Language and Culture
Funny or distasteful? A cross-cultural perspective on surprise and humour in multimodal advertising
Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surprise, including humour, shock, and taboo. In this paper, the author will try to investigate a set of multimodal advertising messages which use (debatable) humour and surprise, with a view to findin…
The virtue and shades of aggressive humour in press advertising
Disparaging humour may take numerous forms and despite the emotional ambivalence it may occasionally cause, it may prove a valuable quality of an ad. While investigating one hundred multimodal press ads in English that simultaneously make use of metaphor and humour based on an incongruity-resolution mechanism, it was discovered that one-third thereof employed aggressive humour as well ( Stwora 2023 ). Given the high incidence of the aggressive fu…
Say Gesundheit to the Bagel -eating Paparazzi: The role of borrowings in Super Bowl commercials
The paper explores the role of borrowings in Super Bowl commercials in the years 2019–2023 on the example of loanwords from seventeen languages in American English. Data analysis shows five distinctive topic categories according to the roles the borrowings play in the commercials studied. The analysis determines four main roles that fall into two categories: code-switching and intentional use of borrowings. It is possible to distinguish the borro…
Psychology (3 works) · Advertising (2 works) · Aesthetics (2 works) · Art (2 works) · Computer Science (2 works) · Humor Studies and Applications (2 works) · Language, Metaphor, and Cognition (2 works) · Linguistics (2 works) · Philosophy (2 works) · Political science (2 works)