Niketa Chakrabarti
Datos Biográficos
| ID | 4607357 |
|---|---|
| NOMBRE | Niketa Chakrabarti |
| NOMBRES | Niketa |
| APELLIDO | Chakrabarti |
| FIRMA | CHAKRABARTI N |
| AFILIACIONES | Pearl Academy |
| ORCID | 0000-0003-2898-5609 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2025 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
Factors determining fashion clothing interest and purchase intention
This research provides a framework of factors determining clothing interest and subsequent purchase motivation of Generation Z consumers in India. The predictors of young consumers’ clothing interest are uniqueness, self-concept, brand image, word of mouth and perceived quality, with price consciousness moderating the interaction between clothing interest and purchase intention. The study employed structural equation modelling to analyse data col…
Sin obras prominentes en esta página.
Factors determining fashion clothing interest and purchase intention
This research provides a framework of factors determining clothing interest and subsequent purchase motivation of Generation Z consumers in India. The predictors of young consumers’ clothing interest are uniqueness, self-concept, brand image, word of mouth and perceived quality, with price consciousness moderating the interaction between clothing interest and purchase intention. The study employed structural equation modelling to analyse data col…
Advertising (1 obras) · Business (1 obras) · Clothing (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer behaviour (1 obras) · Consumer Retail Behavior Studies (1 obras) · Digital Marketing and Social Media (1 obras) · Marketing (1 obras) · Political science (1 obras) · Psychology (1 obras)