Hyunsun Yoon
Biographic Data
| ID | 4609128 |
|---|---|
| NAME | Hyunsun Yoon |
| GIVEN NAMES | Hyunsun |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON H |
| AFFILIATIONS | University of East London |
| ORCID | 0000-0001-5679-3335 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Dual impacts of anthropomorphic relationships with companion robots at home for older adults
Chinese older adults' social media use
Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative interpretive approach and interviewed Chinese older adults to uncover their social practices of WeChat use in everyday life. Findings By using social practice theory (SPT), the paper unfolds Chinese old…
Minority ethnic older adults’ perception and behaviour towards Covid-19 public health campaigns in the UK” ̄
In the UK, minority ethnic groups were reported to face the greatest risk from COVID-19. Yet, little is known about their perception and behaviour towards COVID-19 campaigns. This study used 35 semi-structured, in-depth interviews with minority ethnic adults aged 60 or over in England and Wales to explore their motivations for complying with or disregarding official guidance and their evaluations of various campaign content and channels used earl…
Genre in Transnational Television
Recently, South Korea has become one of the largest content providers for Netflix. We analyze the textual characteristics of five Netflix Originals K-dramas – Sweet Home (2020), My Name (2021), Squid Game (2021), Hellbound (2021), and All of Us Are Dead (2022) – to unfold the existing genre conventions and uniquely local factors in the context of transnational television. In the process of transnationalization, genres are continuously and simulta…
Drinking in style? Literature review of luxury wine consumption
Purpose This paper aims to review and map the landscape of luxury wine consumption in multidisciplinary literature. It highlights the key themes of analysis, consumer markets and common behaviours of luxury wine consumption. Design/methodology/approach The paper analyses 85 articles on luxury wine consumption using Leximancer and content analysis. Findings Six main topics in the extant literature are identified as follows: product perception, win…
Narratives of the nation in the Olympic opening ceremonies
This paper examines the ways in which nationalism and the narratives of the nation were constructed in the Olympic opening ceremonies in Beijing 2008 and London 2012. The ritual of the opening ceremony represents a concentration of features, qualities and messages that combine the local and global, the culturally specific and universal, in a complex production. Using textual analysis of the telecast of the above two opening ceremonies, the study …
Lessons from Digital Switchover in South Korea
In this article, I discuss the lessons from South Korea’s digital switchover, considering its development in the process and the remaining challenges. South Korea completed the digital switchover on December 31, 2012, but the analogue cable conversion to digital cable has not yet been completed for some ten million households. Furthermore, a mere 2.6% of all households eligible for government support benefitted from the support scheme. Although K…
Older consumers and celebrity advertising
Older consumers have long been the ‘invisible majority’ in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. The aims of this study are two-fold. First, i…
Narratives of the nation in the Olympic opening ceremonies
This paper examines the ways in which nationalism and the narratives of the nation were constructed in the Olympic opening ceremonies in Beijing 2008 and London 2012. The ritual of the opening ceremony represents a concentration of features, qualities and messages that combine the local and global, the culturally specific and universal, in a complex production. Using textual analysis of the telecast of the above two opening ceremonies, the study …
Chinese older adults' social media use
Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative interpretive approach and interviewed Chinese older adults to uncover their social practices of WeChat use in everyday life. Findings By using social practice theory (SPT), the paper unfolds Chinese old…
Lessons from Digital Switchover in South Korea
In this article, I discuss the lessons from South Korea’s digital switchover, considering its development in the process and the remaining challenges. South Korea completed the digital switchover on December 31, 2012, but the analogue cable conversion to digital cable has not yet been completed for some ten million households. Furthermore, a mere 2.6% of all households eligible for government support benefitted from the support scheme. Although K…
Genre in Transnational Television
Recently, South Korea has become one of the largest content providers for Netflix. We analyze the textual characteristics of five Netflix Originals K-dramas – Sweet Home (2020), My Name (2021), Squid Game (2021), Hellbound (2021), and All of Us Are Dead (2022) – to unfold the existing genre conventions and uniquely local factors in the context of transnational television. In the process of transnationalization, genres are continuously and simulta…
Older consumers and celebrity advertising
Older consumers have long been the ‘invisible majority’ in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. The aims of this study are two-fold. First, i…
Older consumers and celebrity advertising
Older consumers have long been the ‘invisible majority’ in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. The aims of this study are two-fold. First, i…
Lessons from Digital Switchover in South Korea
In this article, I discuss the lessons from South Korea’s digital switchover, considering its development in the process and the remaining challenges. South Korea completed the digital switchover on December 31, 2012, but the analogue cable conversion to digital cable has not yet been completed for some ten million households. Furthermore, a mere 2.6% of all households eligible for government support benefitted from the support scheme. Although K…
Narratives of the nation in the Olympic opening ceremonies
This paper examines the ways in which nationalism and the narratives of the nation were constructed in the Olympic opening ceremonies in Beijing 2008 and London 2012. The ritual of the opening ceremony represents a concentration of features, qualities and messages that combine the local and global, the culturally specific and universal, in a complex production. Using textual analysis of the telecast of the above two opening ceremonies, the study …
Drinking in style? Literature review of luxury wine consumption
Purpose This paper aims to review and map the landscape of luxury wine consumption in multidisciplinary literature. It highlights the key themes of analysis, consumer markets and common behaviours of luxury wine consumption. Design/methodology/approach The paper analyses 85 articles on luxury wine consumption using Leximancer and content analysis. Findings Six main topics in the extant literature are identified as follows: product perception, win…
Minority ethnic older adults’ perception and behaviour towards Covid-19 public health campaigns in the UK” ̄
In the UK, minority ethnic groups were reported to face the greatest risk from COVID-19. Yet, little is known about their perception and behaviour towards COVID-19 campaigns. This study used 35 semi-structured, in-depth interviews with minority ethnic adults aged 60 or over in England and Wales to explore their motivations for complying with or disregarding official guidance and their evaluations of various campaign content and channels used earl…
Genre in Transnational Television
Recently, South Korea has become one of the largest content providers for Netflix. We analyze the textual characteristics of five Netflix Originals K-dramas – Sweet Home (2020), My Name (2021), Squid Game (2021), Hellbound (2021), and All of Us Are Dead (2022) – to unfold the existing genre conventions and uniquely local factors in the context of transnational television. In the process of transnationalization, genres are continuously and simulta…
Chinese older adults' social media use
Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative interpretive approach and interviewed Chinese older adults to uncover their social practices of WeChat use in everyday life. Findings By using social practice theory (SPT), the paper unfolds Chinese old…
Dual impacts of anthropomorphic relationships with companion robots at home for older adults
Political science (6 works) · Sociology (5 works) · Advertising (4 works) · Business (4 works) · Law (4 works) · History (3 works) · Law (3 works) · Politics (3 works) · Psychology (3 works) · Asian Culture and Media Studies (2 works)