Varqa Shamsi Bahar
Biographic Data
| ID | 4609150 |
|---|---|
| NAME | Varqa Shamsi Bahar |
| GIVEN NAMES | Varqa Shamsi |
| FAMILY NAME | Bahar |
| SIGNATURE | BAHAR V S |
| AFFILIATIONS | Newcastle University Marketing Subject Group |
| ORCID | 0000-0003-3209-7794 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Stronger together
Purpose The presence of unverifiable, inaccurate, and irrelevant information during disasters can encourage people to withdraw from virtual communities. One way to combat this problem is to cultivate a sense of community. However, little is known about how a sense of community can be fostered quickly in virtual communities during a disaster. Our study addresses this limitation of prior research work. Design/methodology/approach We conducted an in…
Fakefamous
Purpose Credible influencers play a key role in shaping the views and preferences of social media users. However, many influencers intentionally use disinformation (e.g. false narratives) to deceive users and gain their trust. This can have serious repercussions, not only for the firms that associate with these influencers but also for users. Further, and alarmingly, many influencers who use disinformation can sustain their credibility over time.…
Coopetition with platforms
Coopetition with platforms
Fakefamous
Purpose Credible influencers play a key role in shaping the views and preferences of social media users. However, many influencers intentionally use disinformation (e.g. false narratives) to deceive users and gain their trust. This can have serious repercussions, not only for the firms that associate with these influencers but also for users. Further, and alarmingly, many influencers who use disinformation can sustain their credibility over time.…
Stronger together
Purpose The presence of unverifiable, inaccurate, and irrelevant information during disasters can encourage people to withdraw from virtual communities. One way to combat this problem is to cultivate a sense of community. However, little is known about how a sense of community can be fostered quickly in virtual communities during a disaster. Our study addresses this limitation of prior research work. Design/methodology/approach We conducted an in…
Business (2 works) · E-Government and Public Services (2 works) · Marketing (2 works) · Social media (2 works) · Business Strategy and Innovation (1 works) · Closeness (1 works) · Common sense (1 works) · Competition (biology (1 works) · Computer Science (1 works) · Coopetition (1 works)