Mariam Farid
Biographic Data
| ID | 4610023 |
|---|---|
| NAME | Mariam Farid |
| GIVEN NAMES | Mariam |
| FAMILY NAME | Farid |
| SIGNATURE | FARID M |
| AFFILIATIONS | German University in Cairo , Cairo |
| ORCID | 0009-0006-9027-9835 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Country branding through the internationalization of higher education: The case of Egypt
Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors. Design/methodology/…
Country branding through the internationalization of higher education: The case of Egypt
Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors. Design/methodology/…
Country branding through the internationalization of higher education: The case of Egypt
Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors. Design/methodology/…
Business (1 works) · Economic growth (1 works) · Economics (1 works) · Globalization and Cultural Identity (1 works) · Higher education (1 works) · Higher Education Governance and Development (1 works) · International Student and Expatriate Challenges (1 works) · International trade (1 works) · Internationalization (1 works) · Nation branding (1 works)