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Hagar Adib

Biographic Data

ID4610025
NAMEHagar Adib
GIVEN NAMESHagar
FAMILY NAMEAdib
SIGNATUREADIB H
AFFILIATIONSGerman University in Cairo , Cairo
ORCID0000-0001-6973-5476
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS1
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Country branding through the internationalization of higher education: The case of Egypt

    Mariam Farid, Noha El‐bassiouny et al.•ARTICLE•International Journal of…•2025•Cited by: 1•References: 70

    Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors. Design/methodology/…

  • Country branding through the internationalization of higher education: The case of Egypt

    Mariam Farid, Noha El‐bassiouny et al.•ARTICLE•International Journal of…•2025•Cited by: 1•References: 70

    Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors. Design/methodology/…

  • Country branding through the internationalization of higher education: The case of Egypt

    Mariam Farid, Noha El‐bassiouny et al.•ARTICLE•International Journal of…•2025•Cited by: 1•References: 70

    Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors. Design/methodology/…

Business (1 works) · Economic growth (1 works) · Economics (1 works) · Globalization and Cultural Identity (1 works) · Higher education (1 works) · Higher Education Governance and Development (1 works) · International Student and Expatriate Challenges (1 works) · International trade (1 works) · Internationalization (1 works) · Nation branding (1 works)

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