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Guoming Yu

Biographic Data

ID4615275
NAMEGuoming Yu
GIVEN NAMESGuoming
FAMILY NAMEYu
SIGNATUREYU G
AFFILIATIONSBeijing Normal University
ORCID0000-0002-6701-9342
VERIFIEDYes
TOTAL WORKS18
TOTAL CITATIONS9
AUTHOR COUNT18
EDITOR COUNT0
FIRST PUBLICATION YEAR2001
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Reconstructing cognitive infrastructure in platform media under the generative AI wave: Attention politics, cognitive externalities, and governance paradigm transformation: a comparative institutional…

    Open Access•Yichuan Zhang, Guoming Yu et al.•ARTICLE•International Communication of…•2026

  • Emotionally Vulnerable Subtype of Internet Gaming Disorder: Measuring and Exploring the Pathology of Problematic Generative AI Use

    Open Access•Hao Sun, Haocan Sun et al.•ARTICLE•Computers in Human Behavior•2026

  • The Knowing–Perceiving gap in journalists’ professional ethics: Professional socialization and young adults’ perceptions in contemporary China

    Open Access•Jingyi Guo, Xinghui Niu et al.•ARTICLE•Journalism•2026

    This study examines whether different levels of professional socialization shape young adults’ perceptions of journalists’ professional ethics in the contemporary Chinese media environment. Drawing on theories of professional socialization and implicit cognition, a mixed-methods design was employed, combining a Single-Category Implicit Association Test (SC-IAT) with semi-structured interviews. In Study 1, participants with journalism internship e…

  • Four key operations of communication and exchange in "mutual learning of civilizations"——On reducing and eliminating "cultural discounts" from the perspective of communication studies

    Open Access•Guoming Yu, Yu Guoming et al.•ARTICLE•International Communication of…•2025

  • Effects of gain-and-loss framing HPV messages on attention and implicit attitudes: An event-related potential study

    Open Access•Fang Su, Ya Yang et al.•ARTICLE•Acta Psychologica•2025•References: 2

    The P300 effect suggests that gain-framed messages receive more attention from participants than loss-framed messages. The results of the IAT demonstrate that individuals with high-issue involvement are likely to find elaboration on gain-framed information

  • Understanding personalized persuasion strategies in implicit attitudes towards the Covid-19 vaccine: The moderating effects of personality traits based on an ERP study

    Open Access•Xuejiao Chen, Chen Chen et al.•ARTICLE•Humanities and Social Sciences…•2024

    Prior research has shown that attitudes possess an implicit dimension that is crucial for understanding behavioral decisions. Personality traits, such as high need for cognition (NFC) and high need for affect (NFA), contribute to the formation of explicit and implicit attitudes through distinct routes, influencing the consistency between implicit and explicit attitudes. We employ Event-Related Potentials (ERPs) to examine how personality differen…

  • Cascade or updown sliding: The influence of interactive interface of short video app on information processing and user experience

    Open Access•Ya Yang, Bingyue Yu et al.•ARTICLE•International Communication of…•2024

  • The impact of conversational interaction on users’ cognitive absorption in mobile news reading context: Evidence from EEG

    Lichao Xiu, Yao Chen et al.•ARTICLE•Behaviour and Information…•2024

    From the perspective of the user experience of media products, the study primarily focuses on the influence of users’ interaction mode on cognitive absorption. Specifically, 80 participants were recruited and randomly assigned to different interactive modes: a conversational interactive news interface and a webpage-based interactive news interface. They needed to be recorded with an EEG during the interaction and completion of the cognitive absor…

  • Do emotions conquer facts? A CCME model for the impact of emotional information on implicit attitudes in the post-truth era

    Open Access•Ya Yang, Lichao Xiu et al.•ARTICLE•Humanities and Social Sciences…•2023

    This study aimed to examine the influence of emotional media information on information-processing mechanisms in the current post-truth era. A cognitive conflict monitoring and evaluation (CCME) model was proposed to explore news audiences’ attention and implicit attitudes. The study had a 2 (information type, emotional vs. neutral) × 2 (condition, compatible vs. incompatible) × 3 (electrode position: Fz vs. Cz vs. Pz) design, and an implicit ass…

  • Effect of emoji prime on the understanding of emotional words – evidence from ERPs

    Jiayi Yang, Yingxi Yang et al.•ARTICLE•Behaviour and Information…•2022

    Emojis play an increasingly important role as nonverbal symbols in online communication, and this study investigates their effect on the processing of subsequent words. We suppose that emojis, as an aid to emotional expression and semantic comprehension, prime the cognitive processing of the textual stimuli that follow. An affective priming experiment using ERPs was conducted, in which Semantic Relationship between the emoji and the word (Congrue…

  • Social capital and health information seeking in China

    Open Access•Qianfeng Lu, Angela Chang et al.•ARTICLE•BMC Public Health•2022

    Social capital demonstrated significant and complex relationships with HISB in China. Structural social capital generally encouraged HISB in China, especially the bridging aspects including bridging networks and organization memberships. On the other hand, emotional support as cognitive social capital damaged people's initiatives in seeking health-related information

  • Effect of aging on visual attention: Evidence from the Attention Network Test

    Open Access•Jia Fu, Guoming Yu et al.•ARTICLE•Social Behavior and Personality…•2021

    We investigated the effects of aging on attentional functions using the Attention Network Test (ANT), which enables simultaneous testing of alerting, orienting, and executive networks, and their interactions. Participants were 38 young adults ( M age = 21.35 years) and 36 older adults ( M age = 71.17 years). Although the older adults exhibited a slower overall response, the three attentional functions showed different modulation according to age …

  • The impact of media situation on people's memory effect -- an ERP study

    Open Access•Ting Han, Lichao Xiu et al.•ARTICLE•Computers in Human Behavior•2020

  • Emotional expression inhibits attention bias: From the post-truth era perspective

    Open Access•Lichao Xiu, Ya Yang et al.•ARTICLE•Social Behavior and Personality…•2020

    Post-truth denotes circumstances in which objective facts are less influential in shaping public opinion than are appeals to emotion and personal belief. Few researchers have investigated the influence of posttruth-era communication modes, especially emotional reporting modes, on people's attention bias, which is an essential feature of their information selection. We randomly divided 50 participants into an experimental group ( n = 25), who read…

  • The change of Beijing image in the foreign media: An analysis of coverage by mainstream English media

    Open Access•Guoming Yu, Mengyu Wang•ARTICLE•Global Media and China•2017

    Adopting primarily content analysis, the paper collected, through sampling, a total of 1088 articles on Beijing from 18 English-based mainstream Western media between 1 January 2004 and 31 December 2014. The analysis covered article number, subject, style and report direction. Extending on such basis, in-depth semi-structured interviews were conducted with nine foreign correspondents stationed in Beijing, who come from the United States, the Unit…

  • Panorama of media contact behaviours of present-day urban dwellers: Descriptions and analysis based on diary reports

    Open Access•Guoming Yu•ARTICLE•Global Media and China•2016

    As Internet, particularly mobile Internet, is playing a more and more critical and trend-leading role in connecting key social elements and restructuring social life, users are shifting from their passive role in the past to an increasingly dominant position, playing a pivotal and decisive role. With the vigorous support of CVSC Sofres Media, the Research Center of Journalism and Social Development of Renmin University of China conducted a major …

  • How Subjective Well-Being Affects Emotional Processing: The Role of Event-related Potentials

    Open Access•Guoming Yu, Guo-Ming Yu et al.•ARTICLE•Social Behavior and Personality…•2012

    Using the emotion-priming paradigm, we examined the neural mechanisms underlying the relationship between subjective well-being (SWB) and the processing of emotional stimuli by recording event-related potentials relevant to emotion probe words. The positive words were classified faster and more accurately by both low- and high-level SWB (very happy and not very happy) groups. Late positive potential (LPP) amplitudes elicited by emotional words we…

  • Social Structure, Media System, and Audiences in China: Testing the Uses and Dependency Model

    Tao Sun, Tsan‐kuo Chang et al.•ARTICLE•Mass Communication & Society•2001•Cited by: 9•References: 8

    Much has been written about the structure and processes of China's mass media changes before and after the late Chinese leader Deng Xiaoping initiated the economic reform and open-door policies in the late 1970s. Many of them focused on the commercialization, depoliticalization, and internationalization of Chinese media as a result of the market economy and external openness. Little known, however, is how the audiences get caught up in the interp…

  • Social Structure, Media System, and Audiences in China: Testing the Uses and Dependency Model

    Tao Sun, Tsan‐kuo Chang et al.•ARTICLE•Mass Communication & Society•2001•Cited by: 9•References: 8

    Much has been written about the structure and processes of China's mass media changes before and after the late Chinese leader Deng Xiaoping initiated the economic reform and open-door policies in the late 1970s. Many of them focused on the commercialization, depoliticalization, and internationalization of Chinese media as a result of the market economy and external openness. Little known, however, is how the audiences get caught up in the interp…

  • Social Structure, Media System, and Audiences in China: Testing the Uses and Dependency Model

    Tao Sun, Tsan‐kuo Chang et al.•ARTICLE•Mass Communication & Society•2001•Cited by: 9•References: 8

    Much has been written about the structure and processes of China's mass media changes before and after the late Chinese leader Deng Xiaoping initiated the economic reform and open-door policies in the late 1970s. Many of them focused on the commercialization, depoliticalization, and internationalization of Chinese media as a result of the market economy and external openness. Little known, however, is how the audiences get caught up in the interp…

  • How Subjective Well-Being Affects Emotional Processing: The Role of Event-related Potentials

    Open Access•Guoming Yu, Guo-Ming Yu et al.•ARTICLE•Social Behavior and Personality…•2012

    Using the emotion-priming paradigm, we examined the neural mechanisms underlying the relationship between subjective well-being (SWB) and the processing of emotional stimuli by recording event-related potentials relevant to emotion probe words. The positive words were classified faster and more accurately by both low- and high-level SWB (very happy and not very happy) groups. Late positive potential (LPP) amplitudes elicited by emotional words we…

  • Panorama of media contact behaviours of present-day urban dwellers: Descriptions and analysis based on diary reports

    Open Access•Guoming Yu•ARTICLE•Global Media and China•2016

    As Internet, particularly mobile Internet, is playing a more and more critical and trend-leading role in connecting key social elements and restructuring social life, users are shifting from their passive role in the past to an increasingly dominant position, playing a pivotal and decisive role. With the vigorous support of CVSC Sofres Media, the Research Center of Journalism and Social Development of Renmin University of China conducted a major …

  • The change of Beijing image in the foreign media: An analysis of coverage by mainstream English media

    Open Access•Guoming Yu, Mengyu Wang•ARTICLE•Global Media and China•2017

    Adopting primarily content analysis, the paper collected, through sampling, a total of 1088 articles on Beijing from 18 English-based mainstream Western media between 1 January 2004 and 31 December 2014. The analysis covered article number, subject, style and report direction. Extending on such basis, in-depth semi-structured interviews were conducted with nine foreign correspondents stationed in Beijing, who come from the United States, the Unit…

  • The impact of media situation on people's memory effect -- an ERP study

    Open Access•Ting Han, Lichao Xiu et al.•ARTICLE•Computers in Human Behavior•2020

  • Emotional expression inhibits attention bias: From the post-truth era perspective

    Open Access•Lichao Xiu, Ya Yang et al.•ARTICLE•Social Behavior and Personality…•2020

    Post-truth denotes circumstances in which objective facts are less influential in shaping public opinion than are appeals to emotion and personal belief. Few researchers have investigated the influence of posttruth-era communication modes, especially emotional reporting modes, on people's attention bias, which is an essential feature of their information selection. We randomly divided 50 participants into an experimental group ( n = 25), who read…

  • Effect of aging on visual attention: Evidence from the Attention Network Test

    Open Access•Jia Fu, Guoming Yu et al.•ARTICLE•Social Behavior and Personality…•2021

    We investigated the effects of aging on attentional functions using the Attention Network Test (ANT), which enables simultaneous testing of alerting, orienting, and executive networks, and their interactions. Participants were 38 young adults ( M age = 21.35 years) and 36 older adults ( M age = 71.17 years). Although the older adults exhibited a slower overall response, the three attentional functions showed different modulation according to age …

  • Effect of emoji prime on the understanding of emotional words – evidence from ERPs

    Jiayi Yang, Yingxi Yang et al.•ARTICLE•Behaviour and Information…•2022

    Emojis play an increasingly important role as nonverbal symbols in online communication, and this study investigates their effect on the processing of subsequent words. We suppose that emojis, as an aid to emotional expression and semantic comprehension, prime the cognitive processing of the textual stimuli that follow. An affective priming experiment using ERPs was conducted, in which Semantic Relationship between the emoji and the word (Congrue…

  • Social capital and health information seeking in China

    Open Access•Qianfeng Lu, Angela Chang et al.•ARTICLE•BMC Public Health•2022

    Social capital demonstrated significant and complex relationships with HISB in China. Structural social capital generally encouraged HISB in China, especially the bridging aspects including bridging networks and organization memberships. On the other hand, emotional support as cognitive social capital damaged people's initiatives in seeking health-related information

  • Do emotions conquer facts? A CCME model for the impact of emotional information on implicit attitudes in the post-truth era

    Open Access•Ya Yang, Lichao Xiu et al.•ARTICLE•Humanities and Social Sciences…•2023

    This study aimed to examine the influence of emotional media information on information-processing mechanisms in the current post-truth era. A cognitive conflict monitoring and evaluation (CCME) model was proposed to explore news audiences’ attention and implicit attitudes. The study had a 2 (information type, emotional vs. neutral) × 2 (condition, compatible vs. incompatible) × 3 (electrode position: Fz vs. Cz vs. Pz) design, and an implicit ass…

  • Understanding personalized persuasion strategies in implicit attitudes towards the Covid-19 vaccine: The moderating effects of personality traits based on an ERP study

    Open Access•Xuejiao Chen, Chen Chen et al.•ARTICLE•Humanities and Social Sciences…•2024

    Prior research has shown that attitudes possess an implicit dimension that is crucial for understanding behavioral decisions. Personality traits, such as high need for cognition (NFC) and high need for affect (NFA), contribute to the formation of explicit and implicit attitudes through distinct routes, influencing the consistency between implicit and explicit attitudes. We employ Event-Related Potentials (ERPs) to examine how personality differen…

  • Cascade or updown sliding: The influence of interactive interface of short video app on information processing and user experience

    Open Access•Ya Yang, Bingyue Yu et al.•ARTICLE•International Communication of…•2024

  • The impact of conversational interaction on users’ cognitive absorption in mobile news reading context: Evidence from EEG

    Lichao Xiu, Yao Chen et al.•ARTICLE•Behaviour and Information…•2024

    From the perspective of the user experience of media products, the study primarily focuses on the influence of users’ interaction mode on cognitive absorption. Specifically, 80 participants were recruited and randomly assigned to different interactive modes: a conversational interactive news interface and a webpage-based interactive news interface. They needed to be recorded with an EEG during the interaction and completion of the cognitive absor…

  • Four key operations of communication and exchange in "mutual learning of civilizations"——On reducing and eliminating "cultural discounts" from the perspective of communication studies

    Open Access•Guoming Yu, Yu Guoming et al.•ARTICLE•International Communication of…•2025

  • Effects of gain-and-loss framing HPV messages on attention and implicit attitudes: An event-related potential study

    Open Access•Fang Su, Ya Yang et al.•ARTICLE•Acta Psychologica•2025•References: 2

    The P300 effect suggests that gain-framed messages receive more attention from participants than loss-framed messages. The results of the IAT demonstrate that individuals with high-issue involvement are likely to find elaboration on gain-framed information

  • Reconstructing cognitive infrastructure in platform media under the generative AI wave: Attention politics, cognitive externalities, and governance paradigm transformation: a comparative institutional…

    Open Access•Yichuan Zhang, Guoming Yu et al.•ARTICLE•International Communication of…•2026

  • Emotionally Vulnerable Subtype of Internet Gaming Disorder: Measuring and Exploring the Pathology of Problematic Generative AI Use

    Open Access•Hao Sun, Haocan Sun et al.•ARTICLE•Computers in Human Behavior•2026

  • The Knowing–Perceiving gap in journalists’ professional ethics: Professional socialization and young adults’ perceptions in contemporary China

    Open Access•Jingyi Guo, Xinghui Niu et al.•ARTICLE•Journalism•2026

    This study examines whether different levels of professional socialization shape young adults’ perceptions of journalists’ professional ethics in the contemporary Chinese media environment. Drawing on theories of professional socialization and implicit cognition, a mixed-methods design was employed, combining a Single-Category Implicit Association Test (SC-IAT) with semi-structured interviews. In Study 1, participants with journalism internship e…

Psychology (11 works) · Computer Science (8 works) · Cognition (6 works) · Cognitive psychology (6 works) · Social Media and Politics (5 works) · Sociology (5 works) · Media Influence and Health (4 works) · Media Studies and Communication (4 works) · Political science (4 works) · Social media (4 works)

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