Shirley Chen
Biographic Data
| ID | 4618822 |
|---|---|
| NAME | Shirley Chen |
| GIVEN NAMES | Shirley |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN S |
| AFFILIATIONS | Wilfrid Laurier University |
| ORCID | 0000-0002-8232-3772 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Prediction of cognitive impairment using higher order item response theory and machine learning models
Timely detection of cognitive impairment (CI) is critical for the wellbeing of elderly individuals. The MyCog assessment employs two validated iPad-based measures from the NIH Toolbox ® for Assessment of Neurological and Behavioral Function (NIH Toolbox). These measures assess pivotal cognitive domains: Picture Sequence Memory (PSM) for episodic memory and Dimensional Change Card Sort Test (DCCS) for cognitive flexibility. The study involved 86 p…
More the merrier
This research finds evidence for a plural name advantage on brand attitude. Six studies, including two archival datasets with real market brands and four experiments using fictitious brands, show that brands with plural names (e.g., Dunkin' Donuts) are associated with more favorable brand attitude than brands with singular names (e.g., Dunkin' Donut). This plural brand name advantage is driven by perceptions of brand entitativity emerging from th…
Policy stringency and the spread of Covid-19
“We” are in This Pandemic, but “You” can get Through This
We examine how first-person plural and second-person singular pronouns used in coronavirus disease 2019 (COVID-19) communications impact people's likelihood to follow stay-at-home recommendations. A 2 (first-person plural [“we”] vs. second-person singular [“you”]) by continuous trait self-control between-subjects experiment ( N = 223) was used to examine individuals’ adherence to stay-at-home recommendations. Results suggest that “you”-based appe…
More the merrier
This research finds evidence for a plural name advantage on brand attitude. Six studies, including two archival datasets with real market brands and four experiments using fictitious brands, show that brands with plural names (e.g., Dunkin' Donuts) are associated with more favorable brand attitude than brands with singular names (e.g., Dunkin' Donut). This plural brand name advantage is driven by perceptions of brand entitativity emerging from th…
“We” are in This Pandemic, but “You” can get Through This
We examine how first-person plural and second-person singular pronouns used in coronavirus disease 2019 (COVID-19) communications impact people's likelihood to follow stay-at-home recommendations. A 2 (first-person plural [“we”] vs. second-person singular [“you”]) by continuous trait self-control between-subjects experiment ( N = 223) was used to examine individuals’ adherence to stay-at-home recommendations. Results suggest that “you”-based appe…
Policy stringency and the spread of Covid-19
Prediction of cognitive impairment using higher order item response theory and machine learning models
Timely detection of cognitive impairment (CI) is critical for the wellbeing of elderly individuals. The MyCog assessment employs two validated iPad-based measures from the NIH Toolbox ® for Assessment of Neurological and Behavioral Function (NIH Toolbox). These measures assess pivotal cognitive domains: Picture Sequence Memory (PSM) for episodic memory and Dimensional Change Card Sort Test (DCCS) for cognitive flexibility. The study involved 86 p…
More the merrier
This research finds evidence for a plural name advantage on brand attitude. Six studies, including two archival datasets with real market brands and four experiments using fictitious brands, show that brands with plural names (e.g., Dunkin' Donuts) are associated with more favorable brand attitude than brands with singular names (e.g., Dunkin' Donut). This plural brand name advantage is driven by perceptions of brand entitativity emerging from th…
Psychology (4 works) · Social Psychology (3 works) · 2019-20 coronavirus outbreak (2 works) · Computer Science (2 works) · COVID-19 and Mental Health (2 works) · Linguistics (2 works) · Medicine (2 works) · Pandemic (2 works) · Plural (2 works) · Advertising (1 work)