Jianna Jin
Biographic Data
| ID | 4618842 |
|---|---|
| NAME | Jianna Jin |
| GIVEN NAMES | Jianna |
| FAMILY NAME | Jin |
| SIGNATURE | JIN J |
| AFFILIATIONS | Department of Marketing & Logistics, Fisher College of Business The Ohio State University Columbus Ohio USA |
| ORCID | 0000-0002-8682-4697 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications
In recent years, firms’ depictions of some historically underrepresented identities (HUIs) in marketing communications have elicited backlash, while depictions of other HUIs have been more broadly accepted. The present work develops a framework to explain when and why these divergent responses occur. We propose that, while liberals respond positively to the depiction of all HUIs due to their prioritization of the Fairness moral foundation, conser…
Avoiding embarrassment online
We explore how self‐presentation concerns and the desire to avoid embarrassment impact two distinct types of interactions consumers have with chatbots: interactions when a chatbot's identity is (1) not disclosed and therefore ambiguous or (2) disclosed. We propose that consumers feel less embarrassed with a chatbot than a human service agent in purchase contexts where self‐presentation concerns are active because consumers ascribe less mind to ch…
Avoiding embarrassment online
We explore how self‐presentation concerns and the desire to avoid embarrassment impact two distinct types of interactions consumers have with chatbots: interactions when a chatbot's identity is (1) not disclosed and therefore ambiguous or (2) disclosed. We propose that consumers feel less embarrassed with a chatbot than a human service agent in purchase contexts where self‐presentation concerns are active because consumers ascribe less mind to ch…
Avoiding embarrassment online
We explore how self‐presentation concerns and the desire to avoid embarrassment impact two distinct types of interactions consumers have with chatbots: interactions when a chatbot's identity is (1) not disclosed and therefore ambiguous or (2) disclosed. We propose that consumers feel less embarrassed with a chatbot than a human service agent in purchase contexts where self‐presentation concerns are active because consumers ascribe less mind to ch…
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications
In recent years, firms’ depictions of some historically underrepresented identities (HUIs) in marketing communications have elicited backlash, while depictions of other HUIs have been more broadly accepted. The present work develops a framework to explain when and why these divergent responses occur. We propose that, while liberals respond positively to the depiction of all HUIs due to their prioritization of the Fairness moral foundation, conser…
Agency (philosophy) (1 works) · AI in Service Interactions (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Corporate Identity and Reputation (1 works) · Depiction (1 works) · Embarrassment (1 works) · Gender identity (1 works) · Identity (music) (1 works) · Marketing and Advertising Strategies (1 works) · Presentation (obstetrics (1 works)