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Jorge Serrano-Cobos

Biographic Data

ID4625025
NAMEJorge Serrano-Cobos
GIVEN NAMESJorge
FAMILY NAMESerrano-Cobos
SIGNATURESERRANO-COBOS J
AFFILIATIONSUniversitat Politècnica de València
ORCID0000-0002-4394-4883
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS8
WORKS AS AUTHOR10
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2007
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Understanding European Universities Initiative as the limestone to cement Europe together

    Open Access•Esteban Galán Cubillo, Jorge Serrano-Cobos et al.•ARTICLE•Policy Futures in Education•2025

    Fostering a sense of belonging is ofthen seen as the foundation that unites Europe. Forty-four alliances were created among European universities since 2020. This initiative came about as a recognition of the lack of capacity of the European Union to create a European citizenship. This study focuses on summarising the results and lines of research within this European Universities Initiative (EUI) by completing action research and a review of exi…

  • Success prediction of online news about TV series with machine learning, Google Analytics, and Twitter

    Open Access•Víctor Yeste, Ángeles Calduch-Losa et al.•ARTICLE•Journal of Computational Social…•2025•References: 50

    Journalism has adapted to the digital environment using web analytics and trend analysis to measure the success of its content. To optimize resources and increase visibility, new information needs arise in the editorial process. Therefore, this study proposes a cybermetric methodology that employs machine learning to predict the success of online news about television series, a growing theme whose virality is closely related to social networks. T…

  • Open access publications drive few visits from Google Search results to institutional repositories

    Open Access•Enrique Orduña‐Malea, Cristina I Font-Julián et al.•ARTICLE•Scientometrics•2024

    Given the importance of Google Search in generating visits to institutional repositories (IR), a lack of visibility in search engine results pages can hinder the possibility of their publications being found, read, downloaded, and, eventually, cited. To address this, institutions need to evaluate the visibility of their repositories to determine what actions might be implemented to enhance them. However, measuring the search engine optimization (…

  • Tendencias tecnológicas en internet

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2016•Cited by: 5•References: 1

    Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, communication, and information management revolve around the topics of artificial intelligence, immediacy, personalization, big data, internet of things, and multiple …

  • Big data y analítica web. Estudiar las corrientes y pescar en un océano de datos

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2014•Cited by: 3

    A tour is provided of the features, possibilities, scientific, technical and technologies that are collected under the interdisciplinary umbrella of big data and web analytics from the point of view of its application in practice. A reflection is offered about the challenges, risks and problems that the tools and data cannot resolve on their own, as well as the contexts in which these data processing techniques are useful for decision making

  • Del opac extendido a la biblioteca expandida

    Open Access•Alicia Sellés-Carot, Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2011

    The general idea behind the concept of extended opac or expanded library is to improve the opac to give it a few features that make him an internet portal like any other, in which users can interact with both bibliographic information and otherwise, with librarians and other users. Beyond discovery tools, there is the initiative eXtensible Catalog, aimed at promoting the full functionality of the opac extended, allowing a proper connection betwee…

  • The future of information and libraries. Interview with Eric Lease Morgan

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2010

    To some degree the Open Access Initiative has failed, because too few people, even in the library profession, know of its existence. More marketing should be done, thus making more people aware of it. MARC became obsolete and has to be superseded by xml-based standards. With the advent of Google, people don't have any problems finding information. Instead they have problems knowing what to do with once they acquire it. A next generation library c…

  • Combinación de logs internos y externos en la predicción de estacionalidad de búsquedas para el rediseño de webs

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2009•References: 1

    Effectiveness of longitudinal search analytics is studied, in the sense that search log analysis can be used as a tool to enhance website information architecture. A methodology of analysis is described, obtaining the seasonality of queries through the combination of studies on internal search logs (from internal search engines) and external search logs (from Google). Results show that a better information architecture produces better information…

  • Las universidades públicas españolas en Google Scholar

    Open Access•Enrique Orduña‐Malea, Jorge Serrano-Cobos et al.•ARTICLE•El Profesional de la Informacion•2009

    The validity of Google Scholar as a service that reflects properly the scientific output of a university is analyzed, comparing its coverage of Spanish public universities with that of Scopus. The presence and evolution of scientific documentation on the websites of the Spanish public universities from January to July (both months inclusive) 2009 is also studied. The results show that, despite finding some interrelationship between Scholar and Sc…

  • Evolución de los sistemas de gestión de contenidos ( CMS ). Del mainframe al open source

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2007

    Content management systems (CMS) let us automate the generation, management, and retrieval of digital information, giving us the ability to deliver the right content to the right people at the right time at the right cost. This article analyzes the concept of CMS, its evolution from the 1970s to the open source tools developed since 2000, and its relationship to other systems, such as document management, records management or enterprise content …

  • Tendencias tecnológicas en internet

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2016•Cited by: 5•References: 1

    Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, communication, and information management revolve around the topics of artificial intelligence, immediacy, personalization, big data, internet of things, and multiple …

  • Big data y analítica web. Estudiar las corrientes y pescar en un océano de datos

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2014•Cited by: 3

    A tour is provided of the features, possibilities, scientific, technical and technologies that are collected under the interdisciplinary umbrella of big data and web analytics from the point of view of its application in practice. A reflection is offered about the challenges, risks and problems that the tools and data cannot resolve on their own, as well as the contexts in which these data processing techniques are useful for decision making

  • Evolución de los sistemas de gestión de contenidos ( CMS ). Del mainframe al open source

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2007

    Content management systems (CMS) let us automate the generation, management, and retrieval of digital information, giving us the ability to deliver the right content to the right people at the right time at the right cost. This article analyzes the concept of CMS, its evolution from the 1970s to the open source tools developed since 2000, and its relationship to other systems, such as document management, records management or enterprise content …

  • Combinación de logs internos y externos en la predicción de estacionalidad de búsquedas para el rediseño de webs

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2009•References: 1

    Effectiveness of longitudinal search analytics is studied, in the sense that search log analysis can be used as a tool to enhance website information architecture. A methodology of analysis is described, obtaining the seasonality of queries through the combination of studies on internal search logs (from internal search engines) and external search logs (from Google). Results show that a better information architecture produces better information…

  • Las universidades públicas españolas en Google Scholar

    Open Access•Enrique Orduña‐Malea, Jorge Serrano-Cobos et al.•ARTICLE•El Profesional de la Informacion•2009

    The validity of Google Scholar as a service that reflects properly the scientific output of a university is analyzed, comparing its coverage of Spanish public universities with that of Scopus. The presence and evolution of scientific documentation on the websites of the Spanish public universities from January to July (both months inclusive) 2009 is also studied. The results show that, despite finding some interrelationship between Scholar and Sc…

  • The future of information and libraries. Interview with Eric Lease Morgan

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2010

    To some degree the Open Access Initiative has failed, because too few people, even in the library profession, know of its existence. More marketing should be done, thus making more people aware of it. MARC became obsolete and has to be superseded by xml-based standards. With the advent of Google, people don't have any problems finding information. Instead they have problems knowing what to do with once they acquire it. A next generation library c…

  • Del opac extendido a la biblioteca expandida

    Open Access•Alicia Sellés-Carot, Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2011

    The general idea behind the concept of extended opac or expanded library is to improve the opac to give it a few features that make him an internet portal like any other, in which users can interact with both bibliographic information and otherwise, with librarians and other users. Beyond discovery tools, there is the initiative eXtensible Catalog, aimed at promoting the full functionality of the opac extended, allowing a proper connection betwee…

  • Big data y analítica web. Estudiar las corrientes y pescar en un océano de datos

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2014•Cited by: 3

    A tour is provided of the features, possibilities, scientific, technical and technologies that are collected under the interdisciplinary umbrella of big data and web analytics from the point of view of its application in practice. A reflection is offered about the challenges, risks and problems that the tools and data cannot resolve on their own, as well as the contexts in which these data processing techniques are useful for decision making

  • Tendencias tecnológicas en internet

    Open Access•Jorge Serrano-Cobos•ARTICLE•El Profesional de la Informacion•2016•Cited by: 5•References: 1

    Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, communication, and information management revolve around the topics of artificial intelligence, immediacy, personalization, big data, internet of things, and multiple …

  • Open access publications drive few visits from Google Search results to institutional repositories

    Open Access•Enrique Orduña‐Malea, Cristina I Font-Julián et al.•ARTICLE•Scientometrics•2024

    Given the importance of Google Search in generating visits to institutional repositories (IR), a lack of visibility in search engine results pages can hinder the possibility of their publications being found, read, downloaded, and, eventually, cited. To address this, institutions need to evaluate the visibility of their repositories to determine what actions might be implemented to enhance them. However, measuring the search engine optimization (…

  • Understanding European Universities Initiative as the limestone to cement Europe together

    Open Access•Esteban Galán Cubillo, Jorge Serrano-Cobos et al.•ARTICLE•Policy Futures in Education•2025

    Fostering a sense of belonging is ofthen seen as the foundation that unites Europe. Forty-four alliances were created among European universities since 2020. This initiative came about as a recognition of the lack of capacity of the European Union to create a European citizenship. This study focuses on summarising the results and lines of research within this European Universities Initiative (EUI) by completing action research and a review of exi…

  • Success prediction of online news about TV series with machine learning, Google Analytics, and Twitter

    Open Access•Víctor Yeste, Ángeles Calduch-Losa et al.•ARTICLE•Journal of Computational Social…•2025•References: 50

    Journalism has adapted to the digital environment using web analytics and trend analysis to measure the success of its content. To optimize resources and increase visibility, new information needs arise in the editorial process. Therefore, this study proposes a cybermetric methodology that employs machine learning to predict the success of online news about television series, a growing theme whose virality is closely related to social networks. T…

Computer Science (9 works) · World Wide Web (8 works) · Business (4 works) · Political science (4 works) · Analytics (3 works) · Art (3 works) · Data science (3 works) · Library science (3 works) · The Internet (3 works) · Big data (2 works)

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