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Sabine Einwiller

Biographic Data

ID4625253
NAMESabine Einwiller
GIVEN NAMESSabine
FAMILY NAMEEinwiller
SIGNATUREEINWILLER S
AFFILIATIONSUniversity of Vienna
ORCID0000-0002-3898-846X
VERIFIEDYes
TOTAL WORKS16
TOTAL CITATIONS4
AUTHOR COUNT15
EDITOR COUNT1
FIRST PUBLICATION YEAR1998
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Communicating appreciation in the workplace: Importance and perception of appreciation from managers and co-workers and its effects on organisational citizenship behaviour

    Open Access•Jens Hagelstein, Ingrid Wahl et al.•ARTICLE•Journal of Communication Management•2026

    Purpose To strengthen relationships with their employees, organisations should encourage the appreciation of work performance and personal characteristics/qualities among managers and co-workers. Thus, this study analyses how much appreciation employees receive from managers and co-workers, how important various reasons for appreciation are to employees, and how often they perceive appreciation for these reasons. Furthermore, the effects of recei…

  • Comparing employee appreciation in Germany and the US

    Open Access•Ingrid Wahl, Sabine Einwiller•ARTICLE•Journal of Communication Management•2026

    Purpose This study explores differences between Germany and the US in terms of employee appreciation. Depending on cultural and labor law differences, employees may differ in how they rate the importance and receipt of appreciation, as well as in the degree to which they feel appreciated for various work-related behaviors and traits. Furthermore, superiors and colleagues might signal different levels of appreciation across countries. Design/metho…

  • Journalism in times of blurring boundaries between journalism, PR and advertising

    Open Access•Uta Rußmann, Sabine Einwiller et al.•ARTICLE•Journalism•2025

    The focus of this study are the blurring boundaries between journalism, PR and advertising from the perspective of journalism. The results of 27 semi-structured interviews with journalists, journalists/content producers and former journalists in Austria show that the blurring boundaries are a fact that is unlikely to go away. The use of social media is the driving force, but the lack of financial and human resources in journalism are also reasons…

  • Culture matters: Cultural variability in corporate codes of conduct as a means to foster organizational legitimacy

    Open Access•Daniel Wolfgruber, Sabine Einwiller•ARTICLE•Business Ethics, the Environment…•2025

    In recent decades, implementing a code of conduct (CoC) as part of an organization's CSR infrastructure has become a sine qua non for gaining trust and fostering credibility. Despite numerous studies aimed at identifying cultural differences in the content of CoCs, little is known about what causes those differences and how they relate to an organization's communicative endeavor to gain trust and strengthen its legitimacy. In response, this artic…

  • Employee appreciation: A systematic review and research recommendations

    Open Access•Ingrid Wahl, Julia Stranzl et al.•ARTICLE•Annals of the International…•2025•References: 10

    Appreciating employees is a communicative behavior, however, research focused on communication is limited. This systematic review synthesized 41 records on employee appreciation to derive research recommendations. Research recommendations are related to (a) examining cultural differences, (b) examining differences in work environments and interindividual differences, (c) examining the match of wanted and received appreciation, (d) using more vari…

  • Employee Perceptions of Crisis Spillover Risk: The Role of Perceived Crisis Severity and Corporate Response Strategies

    Open Access•Yijing Wang, Sabine Einwiller et al.•ARTICLE•Journal of Contingencies and…•2025•References: 46

    While the spillover effect of crises is an emerging research topic in the field of crisis communication, little attention has been given to how employees perceive the risk of crisis spillover due to a corporate misconduct of another company. Employees are important stakeholders in an organization and closer to it than any other stakeholder group. Understanding employees' judgments of crisis spillover risk and response strategies helps to assess t…

  • Staying emotionally connected while being physically apart – exploring what teleworkers need to stay committed and how internal communication can contribute

    Open Access•Julia Stranzl, Christopher Ruppel et al.•ARTICLE•Journal of Communication Management•2024

    Purpose Since research has already shown that social distance affects the relationship between employees and the organization, this study (1) examines job-related resources that contribute to teleworkers’ organizational commitment and (2) works out how internal communication professionals can strategically address them. Design/methodology/approach A total of 50 problem-centered, semi-structured qualitative interviews were conducted with teleworke…

  • Handbuch Mitarbeiterkommunikation: Interne Kommunikation in Unternehmen

    Open Access•Sabine Einwiller, Sonja Sackmann et al.•BOOK•Handbuch Mitarbeiterkommunikation•2021

  • Examining the Role of Transparent Organizational Communication for Employees’ Job Engagement and Disengagement during the Covid-19 Pandemic in Austria

    Open Access•Julia Stranzl, Christopher Ruppel et al.•ARTICLE•Journal of International Crisis…•2021

    This study provides an understanding of how employees’ perception of organizational transparency during the long-lasting situation of the COVID-19 pandemic engendered their job engagement as well as job disengagement. Data were collected by means of an online survey among 410 employees in Austria during March 2021. Results show that employees’ perception of their organization’s approach to transparency directly influenced their job engagement and…

  • Achieving employee support during the Covid-19 pandemic – the role of relational and informational crisis communication in Austrian organizations

    Open Access•Sabine Einwiller, Christopher Ruppel et al.•ARTICLE•Journal of Communication Management•2021

    Purpose Based on social exchange theory, the study examines the influence of informational and relational internal communication on cognitive and affective responses and job engagement during organizational crises caused by the COVID-19 pandemic. Design/methodology/approach Data were collected by means of an online survey among people working in organizations with a minimum of 10 employees ( N = 1,033) and analyzed using structural equation model…

  • Handbuch Mitarbeiterkommunikation: Interne Kommunikation in Unternehmen

    Ansgar Zerfaß, Sabine Einwiller et al.•BOOK•Handbuch Mitarbeiterkommunikation•2021

  • Agile Content Management: Strategic Communication in Corporate Newsrooms

    Open Access•Jens Seiffert‐Brockmann, Sabine Einwiller et al.•ARTICLE•International Journal of…•2021•Cited by: 1•References: 16

    Corporate communication increasingly evolves into newsroom-like forms. In such structures, traditional approaches of functional differentiation (i.e., internal coms, media relations, public affairs, etc.) give way to topic-and content-centered approaches to corporate communication. Megatrends like globalization, digitalization, mediatization, and the decline of journalism have facilitated these developments. This study provides insights on agile …

  • How Online Content Providers Moderate User‐Generated Content to Prevent Harmful Online Communication: An Analysis of Policies and Their Implementation

    Open Access•Sabine Einwiller, Sora Kim•ARTICLE•Policy & Internet•2020

    This article reports two studies conducted in the United States, Germany, South Korea, and China to examine how online content providers (OCPs) exercise their responsibility in dealing with harmful online communication (HOC) by moderating user‐generated content. The first study employed content analysis of 547 HOC policy documents. In the second study, 41 representatives of OCPs were interviewed regarding the implementation of these policies. We …

  • Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises

    Open Access•Jens Seiffert-Brockmann, Jens Seiffert‐Brockmann et al.•ARTICLE•European Journal of Communication•2018•References: 43

    This study explores the concept of character assassination in the field of corporate communication. We examine the perception of character traits and personal values of chief executive officers in Austria and Germany during corporate crises. Results suggest that character attacks mostly focus on a chief executive officer’s integrity, while a positive public perception of charisma seems to be related to a chief executive officer’s remaining in off…

  • Journalists’ Coverage of Online Firestorms in German-Language News Media

    Sabine Einwiller, Benno Viererbl et al.•ARTICLE•Journalism Practice•2016•Cited by: 3•References: 13

    When people perceive events that conflict with their expectations they can easily express their agitation and concerns online and likely find others who share their opinion. When large quantities of messages containing negative word-of-mouth suddenly spread in social media we speak of an online firestorm. By covering the outcry, journalists elevate it onto a mainstream communication platform and support the process of scandalization. Content anal…

  • Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort

    Open Access•Gerd Bohner, Susanne Rank et al.•ARTICLE•European Journal of Social…•1998•References: 13

    Extending the motivational assumptions of the heuristic-systematic model (Chaiken, Liberman, & Eagly, 1989), the authors hypothesized that a discrepancy between desired and actual judgmental confidence raises processing effort only if the expectancy that processing will increase confidence is high. In Experiment 1, university students expected to review information for upcoming social judgments. Desired confidence was varied through low versus hi…

  • Journalists’ Coverage of Online Firestorms in German-Language News Media

    Sabine Einwiller, Benno Viererbl et al.•ARTICLE•Journalism Practice•2016•Cited by: 3•References: 13

    When people perceive events that conflict with their expectations they can easily express their agitation and concerns online and likely find others who share their opinion. When large quantities of messages containing negative word-of-mouth suddenly spread in social media we speak of an online firestorm. By covering the outcry, journalists elevate it onto a mainstream communication platform and support the process of scandalization. Content anal…

  • Agile Content Management: Strategic Communication in Corporate Newsrooms

    Open Access•Jens Seiffert‐Brockmann, Sabine Einwiller et al.•ARTICLE•International Journal of…•2021•Cited by: 1•References: 16

    Corporate communication increasingly evolves into newsroom-like forms. In such structures, traditional approaches of functional differentiation (i.e., internal coms, media relations, public affairs, etc.) give way to topic-and content-centered approaches to corporate communication. Megatrends like globalization, digitalization, mediatization, and the decline of journalism have facilitated these developments. This study provides insights on agile …

  • Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort

    Open Access•Gerd Bohner, Susanne Rank et al.•ARTICLE•European Journal of Social…•1998•References: 13

    Extending the motivational assumptions of the heuristic-systematic model (Chaiken, Liberman, & Eagly, 1989), the authors hypothesized that a discrepancy between desired and actual judgmental confidence raises processing effort only if the expectancy that processing will increase confidence is high. In Experiment 1, university students expected to review information for upcoming social judgments. Desired confidence was varied through low versus hi…

  • Journalists’ Coverage of Online Firestorms in German-Language News Media

    Sabine Einwiller, Benno Viererbl et al.•ARTICLE•Journalism Practice•2016•Cited by: 3•References: 13

    When people perceive events that conflict with their expectations they can easily express their agitation and concerns online and likely find others who share their opinion. When large quantities of messages containing negative word-of-mouth suddenly spread in social media we speak of an online firestorm. By covering the outcry, journalists elevate it onto a mainstream communication platform and support the process of scandalization. Content anal…

  • Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises

    Open Access•Jens Seiffert-Brockmann, Jens Seiffert‐Brockmann et al.•ARTICLE•European Journal of Communication•2018•References: 43

    This study explores the concept of character assassination in the field of corporate communication. We examine the perception of character traits and personal values of chief executive officers in Austria and Germany during corporate crises. Results suggest that character attacks mostly focus on a chief executive officer’s integrity, while a positive public perception of charisma seems to be related to a chief executive officer’s remaining in off…

  • How Online Content Providers Moderate User‐Generated Content to Prevent Harmful Online Communication: An Analysis of Policies and Their Implementation

    Open Access•Sabine Einwiller, Sora Kim•ARTICLE•Policy & Internet•2020

    This article reports two studies conducted in the United States, Germany, South Korea, and China to examine how online content providers (OCPs) exercise their responsibility in dealing with harmful online communication (HOC) by moderating user‐generated content. The first study employed content analysis of 547 HOC policy documents. In the second study, 41 representatives of OCPs were interviewed regarding the implementation of these policies. We …

  • Handbuch Mitarbeiterkommunikation: Interne Kommunikation in Unternehmen

    Open Access•Sabine Einwiller, Sonja Sackmann et al.•BOOK•Handbuch Mitarbeiterkommunikation•2021

  • Examining the Role of Transparent Organizational Communication for Employees’ Job Engagement and Disengagement during the Covid-19 Pandemic in Austria

    Open Access•Julia Stranzl, Christopher Ruppel et al.•ARTICLE•Journal of International Crisis…•2021

    This study provides an understanding of how employees’ perception of organizational transparency during the long-lasting situation of the COVID-19 pandemic engendered their job engagement as well as job disengagement. Data were collected by means of an online survey among 410 employees in Austria during March 2021. Results show that employees’ perception of their organization’s approach to transparency directly influenced their job engagement and…

  • Achieving employee support during the Covid-19 pandemic – the role of relational and informational crisis communication in Austrian organizations

    Open Access•Sabine Einwiller, Christopher Ruppel et al.•ARTICLE•Journal of Communication Management•2021

    Purpose Based on social exchange theory, the study examines the influence of informational and relational internal communication on cognitive and affective responses and job engagement during organizational crises caused by the COVID-19 pandemic. Design/methodology/approach Data were collected by means of an online survey among people working in organizations with a minimum of 10 employees ( N = 1,033) and analyzed using structural equation model…

  • Handbuch Mitarbeiterkommunikation: Interne Kommunikation in Unternehmen

    Ansgar Zerfaß, Sabine Einwiller et al.•BOOK•Handbuch Mitarbeiterkommunikation•2021

  • Agile Content Management: Strategic Communication in Corporate Newsrooms

    Open Access•Jens Seiffert‐Brockmann, Sabine Einwiller et al.•ARTICLE•International Journal of…•2021•Cited by: 1•References: 16

    Corporate communication increasingly evolves into newsroom-like forms. In such structures, traditional approaches of functional differentiation (i.e., internal coms, media relations, public affairs, etc.) give way to topic-and content-centered approaches to corporate communication. Megatrends like globalization, digitalization, mediatization, and the decline of journalism have facilitated these developments. This study provides insights on agile …

  • Staying emotionally connected while being physically apart – exploring what teleworkers need to stay committed and how internal communication can contribute

    Open Access•Julia Stranzl, Christopher Ruppel et al.•ARTICLE•Journal of Communication Management•2024

    Purpose Since research has already shown that social distance affects the relationship between employees and the organization, this study (1) examines job-related resources that contribute to teleworkers’ organizational commitment and (2) works out how internal communication professionals can strategically address them. Design/methodology/approach A total of 50 problem-centered, semi-structured qualitative interviews were conducted with teleworke…

  • Journalism in times of blurring boundaries between journalism, PR and advertising

    Open Access•Uta Rußmann, Sabine Einwiller et al.•ARTICLE•Journalism•2025

    The focus of this study are the blurring boundaries between journalism, PR and advertising from the perspective of journalism. The results of 27 semi-structured interviews with journalists, journalists/content producers and former journalists in Austria show that the blurring boundaries are a fact that is unlikely to go away. The use of social media is the driving force, but the lack of financial and human resources in journalism are also reasons…

  • Culture matters: Cultural variability in corporate codes of conduct as a means to foster organizational legitimacy

    Open Access•Daniel Wolfgruber, Sabine Einwiller•ARTICLE•Business Ethics, the Environment…•2025

    In recent decades, implementing a code of conduct (CoC) as part of an organization's CSR infrastructure has become a sine qua non for gaining trust and fostering credibility. Despite numerous studies aimed at identifying cultural differences in the content of CoCs, little is known about what causes those differences and how they relate to an organization's communicative endeavor to gain trust and strengthen its legitimacy. In response, this artic…

  • Employee appreciation: A systematic review and research recommendations

    Open Access•Ingrid Wahl, Julia Stranzl et al.•ARTICLE•Annals of the International…•2025•References: 10

    Appreciating employees is a communicative behavior, however, research focused on communication is limited. This systematic review synthesized 41 records on employee appreciation to derive research recommendations. Research recommendations are related to (a) examining cultural differences, (b) examining differences in work environments and interindividual differences, (c) examining the match of wanted and received appreciation, (d) using more vari…

  • Employee Perceptions of Crisis Spillover Risk: The Role of Perceived Crisis Severity and Corporate Response Strategies

    Open Access•Yijing Wang, Sabine Einwiller et al.•ARTICLE•Journal of Contingencies and…•2025•References: 46

    While the spillover effect of crises is an emerging research topic in the field of crisis communication, little attention has been given to how employees perceive the risk of crisis spillover due to a corporate misconduct of another company. Employees are important stakeholders in an organization and closer to it than any other stakeholder group. Understanding employees' judgments of crisis spillover risk and response strategies helps to assess t…

  • Communicating appreciation in the workplace: Importance and perception of appreciation from managers and co-workers and its effects on organisational citizenship behaviour

    Open Access•Jens Hagelstein, Ingrid Wahl et al.•ARTICLE•Journal of Communication Management•2026

    Purpose To strengthen relationships with their employees, organisations should encourage the appreciation of work performance and personal characteristics/qualities among managers and co-workers. Thus, this study analyses how much appreciation employees receive from managers and co-workers, how important various reasons for appreciation are to employees, and how often they perceive appreciation for these reasons. Furthermore, the effects of recei…

  • Comparing employee appreciation in Germany and the US

    Open Access•Ingrid Wahl, Sabine Einwiller•ARTICLE•Journal of Communication Management•2026

    Purpose This study explores differences between Germany and the US in terms of employee appreciation. Depending on cultural and labor law differences, employees may differ in how they rate the importance and receipt of appreciation, as well as in the degree to which they feel appreciated for various work-related behaviors and traits. Furthermore, superiors and colleagues might signal different levels of appreciation across countries. Design/metho…

Political science (10 works) · Public relations (9 works) · Business (6 works) · Psychology (6 works) · Public Relations and Crisis Communication (6 works) · Job Satisfaction and Organizational Behavior (5 works) · Social Psychology (5 works) · Marketing (4 works) · Perception (4 works) · Business Law and Ethics (3 works)

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