Yongguang Zou
Biographic Data
| ID | 4625266 |
|---|---|
| NAME | Yongguang Zou |
| GIVEN NAMES | Yongguang |
| FAMILY NAME | Zou |
| SIGNATURE | ZOU Y |
| AFFILIATIONS | Huaqiao University |
| ORCID | 0000-0001-7137-0429 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Reflective versus Brooding Rumination
This study examines how two cognitive responses to stress—reflective and brooding rumination—affect tour guides’ psychological flexibility and career resilience, defined as the ability to adapt positively to career challenges and maintain professional growth. Across four scenario-based experiments ( N = 962), we investigate the distinct impacts of these rumination styles under diverse stress contexts. Experiments 1 and 2 reveal that reflective ru…
Green practices, golden stars
This study explores the impact of green practices in Front of House (FOH) and Back of House (BOH) settings across different hotel star ratings on guests’ pro-environmental behavior. Grounded in the Contingency Theory and Broaden-and-Build Theory, the research consists of four distinct studies aimed at understanding how these green practices, coupled with hotel star ratings, influence guests’ hedonic and eudaimonic well-being, as well as their env…
Guiding safety
Guiding tourists’ cautious behaviour
Crisis communication is crucial for tourists’ safety, few studies have explored the impact of goal message framing and construal level message on tourists’ cautious behaviours in the public health crisis context. This study investigated the interaction effects of goal message framing effects (gain vs. loss) and construal level message (concrete vs. abstract) on tourists’ risk perception and cautious behaviours using two experiments. The findings …
Information processing of travel barrage reviews
Barrage as an emerging type of user-generated review has been adopted by almost all tourism live-streaming platforms. However, few studies have been conducted to understand how travel barrage review attributes affect travel intention (TI). This study adopts a mixed method to examine the effectiveness of the content and form attributes of travel barrage reviews in influencing potential tourists’ travel intentions. Two studies jointly revealed that…
From work resources to safety performance
Tour guides play an integral role in ensuring safe tourism; however, exactly how to improve tour guides’ safety performance remains unclear. Two studies were conducted in this research to investigate how an external factor (i.e. work resources) and an internal factor (i.e. individual situational awareness [ISA]) interact to affect safety performance. Results showed that work resources significantly influenced tour guides’ safety performance, with…
The effects of tourists’ digital attachment on behavioural intention in live-streaming tourism
Live-streaming tourism emerged as an innovative form of socio-technical tourism. This research explores the nexus between the digital technology experiences of tourists engaged in live-streaming tourism and behavioural intentions. Study 1 relied on social media dependence theory to analyze the impact of digital attachment on usage intention and explored tourists’ willingness to use digital technology. The results indicate that digital attachment …
Did you interfere with them? examining the environmental responsibility of birdwatchers in China
As birdwatching tourism expands rapidly and garners increased interest from tourists, it is necessary to enhance their understanding of the positive and negative effects of birdwatching. It is similarly essential to promote eco-friendly behaviour for environmental preservation and more robust ecotourism. This study employs a mixed-method approach to investigate the factors shaping environmentally responsible conduct among birdwatching tourists. T…
Museums as living history
202602 bcch
Struggling in silence? The formation mechanism of implicit conflict in rural tourism communities
Shaping safety
Measuring and Analysing the Impact Factors of China's Tourism Economic Resilience in the Context of a Major Shock
Measuring and exploring the tourism economic resilience and the impact of tourism shocks allows the depiction of patterns that may assist in the prediction of economic trends. The study utilises official statistics from data such as the China Statistical Yearbook from 31 Chinese provinces between 2020 and 2022. Results suggest that tourism economic resilience is generally low, and demonstrates a polarised phenomenon, with a pyramid structure show…
Cultural Differences in International Tourists’ Perceived Safety in China
To improve inbound tourism in China, differences in international tourists’ perceived safety must be analyzed. Thus, this study attempts to investigate and categorize international tourists’ perceived safety and then evaluate the resulting differences. Findings reveal distinctions in demographic attributes based on safety incidents, attitudes of local service staff and residents toward tourists, safety information, and media coverage of safety in…
Constructing identity in space and place
Cultural Differences in International Tourists’ Perceived Safety in China
To improve inbound tourism in China, differences in international tourists’ perceived safety must be analyzed. Thus, this study attempts to investigate and categorize international tourists’ perceived safety and then evaluate the resulting differences. Findings reveal distinctions in demographic attributes based on safety incidents, attitudes of local service staff and residents toward tourists, safety information, and media coverage of safety in…
Constructing identity in space and place
Guiding tourists’ cautious behaviour
Crisis communication is crucial for tourists’ safety, few studies have explored the impact of goal message framing and construal level message on tourists’ cautious behaviours in the public health crisis context. This study investigated the interaction effects of goal message framing effects (gain vs. loss) and construal level message (concrete vs. abstract) on tourists’ risk perception and cautious behaviours using two experiments. The findings …
Information processing of travel barrage reviews
Barrage as an emerging type of user-generated review has been adopted by almost all tourism live-streaming platforms. However, few studies have been conducted to understand how travel barrage review attributes affect travel intention (TI). This study adopts a mixed method to examine the effectiveness of the content and form attributes of travel barrage reviews in influencing potential tourists’ travel intentions. Two studies jointly revealed that…
From work resources to safety performance
Tour guides play an integral role in ensuring safe tourism; however, exactly how to improve tour guides’ safety performance remains unclear. Two studies were conducted in this research to investigate how an external factor (i.e. work resources) and an internal factor (i.e. individual situational awareness [ISA]) interact to affect safety performance. Results showed that work resources significantly influenced tour guides’ safety performance, with…
The effects of tourists’ digital attachment on behavioural intention in live-streaming tourism
Live-streaming tourism emerged as an innovative form of socio-technical tourism. This research explores the nexus between the digital technology experiences of tourists engaged in live-streaming tourism and behavioural intentions. Study 1 relied on social media dependence theory to analyze the impact of digital attachment on usage intention and explored tourists’ willingness to use digital technology. The results indicate that digital attachment …
Did you interfere with them? examining the environmental responsibility of birdwatchers in China
As birdwatching tourism expands rapidly and garners increased interest from tourists, it is necessary to enhance their understanding of the positive and negative effects of birdwatching. It is similarly essential to promote eco-friendly behaviour for environmental preservation and more robust ecotourism. This study employs a mixed-method approach to investigate the factors shaping environmentally responsible conduct among birdwatching tourists. T…
Museums as living history
202602 bcch
Struggling in silence? The formation mechanism of implicit conflict in rural tourism communities
Shaping safety
Measuring and Analysing the Impact Factors of China's Tourism Economic Resilience in the Context of a Major Shock
Measuring and exploring the tourism economic resilience and the impact of tourism shocks allows the depiction of patterns that may assist in the prediction of economic trends. The study utilises official statistics from data such as the China Statistical Yearbook from 31 Chinese provinces between 2020 and 2022. Results suggest that tourism economic resilience is generally low, and demonstrates a polarised phenomenon, with a pyramid structure show…
Reflective versus Brooding Rumination
This study examines how two cognitive responses to stress—reflective and brooding rumination—affect tour guides’ psychological flexibility and career resilience, defined as the ability to adapt positively to career challenges and maintain professional growth. Across four scenario-based experiments ( N = 962), we investigate the distinct impacts of these rumination styles under diverse stress contexts. Experiments 1 and 2 reveal that reflective ru…
Green practices, golden stars
This study explores the impact of green practices in Front of House (FOH) and Back of House (BOH) settings across different hotel star ratings on guests’ pro-environmental behavior. Grounded in the Contingency Theory and Broaden-and-Build Theory, the research consists of four distinct studies aimed at understanding how these green practices, coupled with hotel star ratings, influence guests’ hedonic and eudaimonic well-being, as well as their env…
Guiding safety
Tourism (11 works) · Psychology (10 works) · Business (9 works) · Marketing (7 works) · Political science (7 works) · Advertising (6 works) · Geography (5 works) · Social Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Diverse Aspects of Tourism Research (3 works)