Fangxuan Li
Biographic Data
| ID | 4625933 |
|---|---|
| NAME | Fangxuan Li |
| GIVEN NAMES | Fangxuan |
| FAMILY NAME | Li |
| SIGNATURE | LI F |
| AFFILIATIONS | Hainan University |
| ORCID | 0000-0002-5342-3766 |
| VERIFIED | Yes |
| TOTAL WORKS | 41 |
| TOTAL CITATIONS | 113 |
| AUTHOR COUNT | 41 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 8 |
Tourist ritual engagement and environmentally responsible behavior: The interaction of ritual type and engagement type
The ecological sustainability of tourism destinations is facing escalating threats from environmental degradation, necessitating a situational transformation that redefines the relationship between transient visitors and sensitive ecosystems. Drawing on symbolic interactionism and social identity theory, this study develops a conditional framework to examine how the congruence between structural ritual types (sacred versus secular) and tourists’ …
Humans or Generative AI? Influence of recommendation agents on tourists’ decision-making
This study investigates whether Generative AI provides more compelling travel recommendations than humans by exploring the interaction between recommendation agents (Generative AI vs. humans) and temporal distance (near vs. distant). We conducted three scenario-based between-subjects experiments ( N = 708, recruited through Credamo, an MTurk-like platform). Participants were randomly assigned to rate their responses to Generative AI- or human-gen…
Impact of Souvenir Co‐Creation on Tourists' Impulsive Purchase Intention: The Moderating Role of Tourist Mindset
Co‐creation of souvenirs has become a common strategy for selling souvenirs to tourists. This study explored the impact of souvenir co‐creation on tourists' impulsive purchase intentions using the psychological ownership theory. Three experimental studies were conducted to prove that souvenir co‐creation can increase tourists' impulsive purchase intentions of souvenirs. Psychological ownership mediated this effect. Furthermore, tourist mindset mo…
The lonely traveller’s mind: Exploring the influence of loneliness on revisit intention
Despite the fact that feelings of loneliness offer invaluable opportunities for marketing and management, studies on its impacts and consequences in the travel context are still in their infancy. Drawing on compensatory consumption behaviour theory, and using a mixed-methods approach, this research explored the influence of loneliness (i.e. trait loneliness and state loneliness) on tourists’ revisit intention. In light of the findings derived fro…
How does physical crowding shape preference for luxury travel
The negative effects of physical crowding on consumers’ evaluations and behaviours have been well examined by previous research. This research, however, has explored the non-negative effect that physical crowding has on tourists’ luxury travel preferences based on the compensatory consumption theory. These effects were investigated in four studies. It was found that physical crowding increased the preference for luxury travel due to compensatory …
Feeling younger and preferring variety: The influence of subjective age on variety-seeking intentions in travel choices
While age is an important factor influencing tourist behaviour, ‘subjective age’ has received little attention in existing tourism studies. To bridge this gap, this study used the regulatory focus theory to investigate the influence of subjective age on tourists’ variety-seeking intentions. The results of three experiments demonstrated that younger subjective age (i.e. feeling younger) can increase tourists’ variety-seeking intentions, with regul…
The influence of co-creation of souvenirs on tourists' willingness to pay a price premium: The moderating role of self-efficacy
Tourist involvement in service or product creation has become a popular phenomenon in the experience economy. This research aims to explore the influence of the co-creation of souvenirs on tourists' willingness to pay a price premium based on the value co-creation theory. We conducted three scenario-based experiments to prove that the co-creation of souvenirs can increase tourists' willingness to pay a price premium. Perceived value plays a media…
How personal and social-interactive engagement in tourism rituals can stimulate consumption: Interaction with self-construal and self-congruity
Tourism rituals – structured, symbolic experiences with shared emotions – often include both personal and social-interactive forms of tourist engagement. However, their distinct effects on tourists remain insufficiently explored. This study addresses the question: How do different types of tourist ritual engagement influence tourists' willingness to spend more, and how are these effects moderated by individual characteristics such as self-constru…
Unpacking Tourist Scams: The Impact of Deception, Rumination, and Self‐Attribution on Destination Sabotage
Drawing on cognitive appraisal theory, this study explores the interaction of factors when perceived deception triggers destination sabotage. Survey data were collected from 532 Chinese tourists who reported experiencing scams. The findings reveal that rumination results from perceived deception and leads to destination sabotage. Furthermore, we show how the impact of perceived deception on rumination is mitigated by self‐attribution—whether thos…
Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness
Featuring locals or tourists in travel photography? Understanding the interactive effects of human element and landscape types on visit intentions
Dual identity and ambivalent sentiment of border residents: Predicting border community support for tourism development
A meta-analysis of tourists’ destination visits and theory of planned behavior: The Moderating Roles of Destination Scale and Cultural Difference
The literature has explored what motivates tourists to visit a place, but there has not been much work done to compile and synthesize the results of empirical investigations. This study meta-analytically reviews extant research in tourists’ destination visits and the theory of planned behavior (TPB) exploring the moderating roles of destination scale (large versus small) and cultural difference (Eastern versus Western). Using 99 individual sample…
Warm Hearts, Happy Lodgings: How Peer-To-Peer Accommodation Micro-Entrepreneurs Can Foster Sharing Citizenship Behavior
In response to the call for elucidating the catalyst of consumer citizenship behavior in micro-entrepreneurship, this study explores the determinants of “sharing citizenship behavior” (SCB) within the peer-to-peer (P2P) accommodation environment from the host perspective. Particularly, it emphasizes the role of well-being (encompassing both the hedonic and eudaimonic forms) and the influence of “trait gratitude” (TG), all within the framework of …
The effect of price perception on tourists’ relative deprivation and purchase intention
Price discrimination has been adopted by an increasing number of tourism attractions to maximize profit. However, the influence of price perception induced by price discrimination on tourists’ emotions and their behaviours has been largely ignored by existing literature. To fill the research gap, this study explores the effect of price perception on a tourist’s relative deprivation and purchase intention based on the relative deprivation theory. …
How does travel social media influencer humour influence viewers’ visit intention
This research aims to investigate the impact of travel social media influencer (SMI) humour on viewers’ visit intention based on the trust transfer theory. Three scenario-based experiments were undertaken from 28 February to 28 September 2023 with the help of the Credamo platform through a purposive sampling method. The findings indicate that the humorous content posted by SMIs influences viewers’ visit intention. Trust in the influencer and trus…
Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest
This study investigated how image-based user-generated advertising (UGA) affects a tourist’s interest in travel destinations using self-referencing and mental imagery theories. Two studies with four experiments were conducted in this research. Study 1a and Study 1b aimed to explore the interaction effect of image type and public self-consciousness on tourist destination interest through the mediating role of mental imagery using different version…
Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling
This study uses meta-analytic structural equation modeling to investigate the applicability of the Technology Acceptance Model (TAM) in predicting tourists’ adoption of extended reality technologies. It further examines whether the type of extended reality [Virtual Reality vs. Augmented Reality] and cultural differences (Eastern vs. Western) moderate the relationships amongst the TAM constructs. Using 32 individual samples ( N = 10,630), the stud…
The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery
Travel photographs play a crucial role in tourism marketing , and implied motion, that is, the use of techniques that give the illusion of movement, (e.g., through the use of blurring techniques, slow-speed photography, and images with rippling waves, or falling leaves) is a common feature within these images. The effect of implied motion in tourism photographs on tourist behavioral intention, however, had not been investigated up to this point. …
Influence of time metaphor and destination image proximity on tourist responses
Influence of awe on tourism activity preferences
The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: A technology threat avoidance perspective
Though an increasing number of tourists are experiencing big data-enabled price discrimination, the influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications has been largely ignored by existing literature. This is the very first attempt to explore this research topic. Specifically, this paper aims to explore the influence of big data-enabled price discrimination on tourists’ continuance us…
How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement
Food authenticity and sensory appeal are becoming increasingly important research topics in food tourism research. The purpose of this study is to explain how and why food authenticity and sensory appeal contribute to tourists' behavioral intention through affective responses based on stimuli–organism–response (S–O–R) model. This study reports the findings based on a total of 416 questionnaires. The results indicate that memory and destination at…
Anger and Contempt Toward Tourist Scams: Relationships with Perceived Deception and Negative Word of Mouth
Tourist scams as a common negative contextual event encountered by tourists have been largely overlooked. This study seeks to create a framework for comprehending the association between perceived deception caused by tourist scams, negative emotional experiences, and unfavorable word of mouth (WOM) based on the cognitive-affective-conative (CAC) model. Drawing on data collected from 414 tourists who had been the victims of tourist scams, this res…
The Influence of Tourists’ Sensory Experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment
Food safety is one of the most researched topics in the existing street food literature. However, tourists' street food experience, especially their sensory experiences, has been largely ignored. This study explained how sensory experience drives tourist satisfaction and loyalty behavior through the process of psychological states (delight and place attachment) by using the SOR theory as a theoretical foundation. 625 tourists who had street food …
Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels
Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the "willingness of consumers to pay a premium" (WTPP) for pro-environmental hotels. The findings of three studies indicate a congruence effect between message framing and mindset. Specifically, there is an increased likelihood that consumers with a "fixed" mindset will pay more when they are presented…
Souvenir shopping experiences: A case study of Chinese tourists in North Korea
Chinese Tourists' Motivations and Satisfaction of Visiting North Korea
This article reports results from a survey of 23 semi-structured interviews with Chinese visitors to North Korea. The interviews examined the motives for and subsequent assessments of their tour of North Korea. In addition to expected assessments such as perceptions of North Korea as a unique destination, the satisfaction derived from sightseeing, watching the Arirang performance and meeting to a limited extent North Korean people, there were als…
The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery
Travel photographs play a crucial role in tourism marketing , and implied motion, that is, the use of techniques that give the illusion of movement, (e.g., through the use of blurring techniques, slow-speed photography, and images with rippling waves, or falling leaves) is a common feature within these images. The effect of implied motion in tourism photographs on tourist behavioral intention, however, had not been investigated up to this point. …
How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement
The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes
How cute mascots affect relationships with tourism destinations: A moderated mediation model
Traveling with pets: Constraints, negotiation, and learned helplessness
Influence of awe on tourism activity preferences
Tourist subsequent responses to promotion framing
Dual identity and ambivalent sentiment of border residents: Predicting border community support for tourism development
Beyond traveling and working: Place attachment of the Chinese local working tourists
Given the scarcity of research on working tourists, this exploratory study examines lv xing yi gong’ s (i.e. the local independent Chinese working tourists) place attachment to the destination based on Scannell and Gifford’s tripartite model of place attachment. Data were drawn from a netnographic study of 98 blogs following 23 in-depth interviews. Findings demonstrate Chinese local working tourists’ place attachment in three dimensions: person, …
Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice
Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness
Influence of time metaphor and destination image proximity on tourist responses
Anger and Contempt Toward Tourist Scams: Relationships with Perceived Deception and Negative Word of Mouth
Tourist scams as a common negative contextual event encountered by tourists have been largely overlooked. This study seeks to create a framework for comprehending the association between perceived deception caused by tourist scams, negative emotional experiences, and unfavorable word of mouth (WOM) based on the cognitive-affective-conative (CAC) model. Drawing on data collected from 414 tourists who had been the victims of tourist scams, this res…
The Influence of Tourists’ Sensory Experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment
Food safety is one of the most researched topics in the existing street food literature. However, tourists' street food experience, especially their sensory experiences, has been largely ignored. This study explained how sensory experience drives tourist satisfaction and loyalty behavior through the process of psychological states (delight and place attachment) by using the SOR theory as a theoretical foundation. 625 tourists who had street food …
Chinese Tourists' Motivations and Satisfaction of Visiting North Korea
This article reports results from a survey of 23 semi-structured interviews with Chinese visitors to North Korea. The interviews examined the motives for and subsequent assessments of their tour of North Korea. In addition to expected assessments such as perceptions of North Korea as a unique destination, the satisfaction derived from sightseeing, watching the Arirang performance and meeting to a limited extent North Korean people, there were als…
Illustrations of Chinese tourism research
Souvenir shopping experiences: A case study of Chinese tourists in North Korea
Understanding the Study Experience of Chinese Tourism Doctoral Students Studying Overseas
Understanding the study experience of international tourism doctoral students is an important task for the researchers and practitioners in tourism education field. Drawing on qualitative data from Chinese overseas tourism doctoral students, this paper examines their perceptions of difficulties that experienced during their doctoral studies. A constructivist grounded theory approach is adopted. The findings identify three themes: academic, financ…
Beyond traveling and working: Place attachment of the Chinese local working tourists
Given the scarcity of research on working tourists, this exploratory study examines lv xing yi gong’ s (i.e. the local independent Chinese working tourists) place attachment to the destination based on Scannell and Gifford’s tripartite model of place attachment. Data were drawn from a netnographic study of 98 blogs following 23 in-depth interviews. Findings demonstrate Chinese local working tourists’ place attachment in three dimensions: person, …
Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice
Attributes that form romantic travel experience: A study of Chinese Generation Y tourists
This paper examines attributes that form Chinese Generation Y tourists’ romantic travel experience from five perspectives, including travel companions, physical attributes, destinations’ services, social and cultural interactions and meanings. Based on 30 in-depth semi-structured interviews, this study finds that travel companions and destinations’ physical attributes are the most important antecedents of romantic travel experience. Moreover, Chi…
Traveling with pets: Constraints, negotiation, and learned helplessness
The roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets: An application of a model of goal-directed behaviour
The purpose of this study is to understand the roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets by using the model of goal-directed behaviour (MGB). In order to test the research model, which included 12 hypotheses, this study collected 470 samples in China by using online surveys. The results indicated that novelty seeking has a positive influence on attitude toward purchasing food at n…
What does tourism mean for Chinese rural migrant workers? Perspectives of perceived value
This research explores Chinese rural migrant workers' perceived value of tourism from a social tourism perspective. The findings are based on 20 semi‐structured interviews and highlight the benefits that tourism can bring to Chinese rural migrant workers. Theoretically, the study led to the developed of a six‐dimension life work social self‐realization emotional epistemic scale that shows Chinese rural migrant workers' perceived value of tourism …
The Influence of Covid-19 on Vocational Hospitality and Tourism Students’ Career Choices
This study explored the influence of COVID-19 on vocational hospitality and tourism students’ career choices. 31 interviewees were approached through purposive and snowball sampling. This study found that students’ attitudes toward working in the hospitality and tourism industry are changed by COVID-19 pandemic. Theoretically, this study developed a framework of the influence of COVID-19 on vocational hospitality and tourism students’ career choi…
Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels
Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the "willingness of consumers to pay a premium" (WTPP) for pro-environmental hotels. The findings of three studies indicate a congruence effect between message framing and mindset. Specifically, there is an increased likelihood that consumers with a "fixed" mindset will pay more when they are presented…
The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: A technology threat avoidance perspective
Though an increasing number of tourists are experiencing big data-enabled price discrimination, the influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications has been largely ignored by existing literature. This is the very first attempt to explore this research topic. Specifically, this paper aims to explore the influence of big data-enabled price discrimination on tourists’ continuance us…
How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement
Food authenticity and sensory appeal are becoming increasingly important research topics in food tourism research. The purpose of this study is to explain how and why food authenticity and sensory appeal contribute to tourists' behavioral intention through affective responses based on stimuli–organism–response (S–O–R) model. This study reports the findings based on a total of 416 questionnaires. The results indicate that memory and destination at…
Anger and Contempt Toward Tourist Scams: Relationships with Perceived Deception and Negative Word of Mouth
Tourist scams as a common negative contextual event encountered by tourists have been largely overlooked. This study seeks to create a framework for comprehending the association between perceived deception caused by tourist scams, negative emotional experiences, and unfavorable word of mouth (WOM) based on the cognitive-affective-conative (CAC) model. Drawing on data collected from 414 tourists who had been the victims of tourist scams, this res…
The Influence of Tourists’ Sensory Experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment
Food safety is one of the most researched topics in the existing street food literature. However, tourists' street food experience, especially their sensory experiences, has been largely ignored. This study explained how sensory experience drives tourist satisfaction and loyalty behavior through the process of psychological states (delight and place attachment) by using the SOR theory as a theoretical foundation. 625 tourists who had street food …
How cute mascots affect relationships with tourism destinations: A moderated mediation model
How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement
The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes
Tourist subsequent responses to promotion framing
The effect of price perception on tourists’ relative deprivation and purchase intention
Price discrimination has been adopted by an increasing number of tourism attractions to maximize profit. However, the influence of price perception induced by price discrimination on tourists’ emotions and their behaviours has been largely ignored by existing literature. To fill the research gap, this study explores the effect of price perception on a tourist’s relative deprivation and purchase intention based on the relative deprivation theory. …
How does travel social media influencer humour influence viewers’ visit intention
This research aims to investigate the impact of travel social media influencer (SMI) humour on viewers’ visit intention based on the trust transfer theory. Three scenario-based experiments were undertaken from 28 February to 28 September 2023 with the help of the Credamo platform through a purposive sampling method. The findings indicate that the humorous content posted by SMIs influences viewers’ visit intention. Trust in the influencer and trus…
Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest
This study investigated how image-based user-generated advertising (UGA) affects a tourist’s interest in travel destinations using self-referencing and mental imagery theories. Two studies with four experiments were conducted in this research. Study 1a and Study 1b aimed to explore the interaction effect of image type and public self-consciousness on tourist destination interest through the mediating role of mental imagery using different version…
Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling
This study uses meta-analytic structural equation modeling to investigate the applicability of the Technology Acceptance Model (TAM) in predicting tourists’ adoption of extended reality technologies. It further examines whether the type of extended reality [Virtual Reality vs. Augmented Reality] and cultural differences (Eastern vs. Western) moderate the relationships amongst the TAM constructs. Using 32 individual samples ( N = 10,630), the stud…
The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery
Travel photographs play a crucial role in tourism marketing , and implied motion, that is, the use of techniques that give the illusion of movement, (e.g., through the use of blurring techniques, slow-speed photography, and images with rippling waves, or falling leaves) is a common feature within these images. The effect of implied motion in tourism photographs on tourist behavioral intention, however, had not been investigated up to this point. …
Tourism (32 works) · Business (30 works) · Psychology (30 works) · Advertising (28 works) · Marketing (23 works) · Political science (21 works) · Consumer Behavior in Brand Consumption and Identification (19 works) · Diverse Aspects of Tourism Research (18 works) · Social Psychology (18 works) · Sociology (15 works)