Nancy Grace Baah
Biographic Data
| ID | 4625980 |
|---|---|
| NAME | Nancy Grace Baah |
| GIVEN NAMES | Nancy Grace |
| FAMILY NAME | Baah |
| SIGNATURE | BAAH N G |
| AFFILIATIONS | Hong Kong Polytechnic University |
| ORCID | 0000-0002-6952-8167 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Can sustainable tourism and hospitality consumption value enhance customers’ psychological responses? The moderating roles of collectivism and religiosity
Although sustainable tourism and hospitality have been the focus of numerous studies, empirical investigations connecting sustainable consumption practices to the consumers’ psychological reactions are noticeably lacking. The present study investigates how consumers’ psychological reactions are affected by sustainable tourism and hospitality consumption values, drawing on the theory of consumption values and social identity theory. A survey invol…
Covid-19 Research in Hospitality and Tourism: Critical Analysis, Reflection, and Lessons Learned
The COVID-19 pandemic has drastically affected everyday life and business. To describe the impacts, 566 COVID-19-related articles were published between January 2020 and March 2022 in 18 hospitality and tourism journals. This study identifies the research streams, using content and bibliometric analyses. Content analysis and co-citation analysis revealed six research streams and four research clusters, respectively. A critical analysis was conduc…
Service quality, satisfaction and loyalty among sharing economy vehicle users
Sharing economy has emerged as an influential concept, shaping the way and manner businesses are transacted. Of particular interest is the transport industry, where a combination of GPS and the development of software have resulted in the creation of an e-hailing transportation system. Issues such as the provision of quality services persist; giving rise to further investigations. The study, therefore, delved into service quality, satisfaction an…
Introduction of generosity into commercial hospitality: Conceptual foundations
Generosity, a charitable and kind gesture towards others, was an integral aspect of hospitality in ancient times. The concept of generosity however has not yet been sufficiently examined in contemporary, commercial hospitality. In commercial hospitality, generosity can be facilitated through a generosity economy – an economy where generous acts are encouraged and nothing is expected in return. This article aims to understand the role of generosit…
When hospitality brands go green: The Role of Authenticity and Stereotypes in Building Customer-Green Brand Relationships
Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involvement are essential to building perceived green brand authenticity. The study supported that an authent…
Hiking tourists’ experiential dynamics: A multiple measurement approach
This study attempts to more exactly trace tourists’ perceptions of hiking experiences by measuring perceptions in the early, middle, and late stages of a 4-hour hiking trip. A total of 339 respondents participated in this survey while hiking in Jeju Olle, South Korea. A survey was conducted three times using the same respondents and the same questionnaire. A total of 301 questionnaire sets, matched for all three stages of the experience, were use…
When hospitality brands go green: The Role of Authenticity and Stereotypes in Building Customer-Green Brand Relationships
Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involvement are essential to building perceived green brand authenticity. The study supported that an authent…
Hiking tourists’ experiential dynamics: A multiple measurement approach
This study attempts to more exactly trace tourists’ perceptions of hiking experiences by measuring perceptions in the early, middle, and late stages of a 4-hour hiking trip. A total of 339 respondents participated in this survey while hiking in Jeju Olle, South Korea. A survey was conducted three times using the same respondents and the same questionnaire. A total of 301 questionnaire sets, matched for all three stages of the experience, were use…
Hiking tourists’ experiential dynamics: A multiple measurement approach
This study attempts to more exactly trace tourists’ perceptions of hiking experiences by measuring perceptions in the early, middle, and late stages of a 4-hour hiking trip. A total of 339 respondents participated in this survey while hiking in Jeju Olle, South Korea. A survey was conducted three times using the same respondents and the same questionnaire. A total of 301 questionnaire sets, matched for all three stages of the experience, were use…
Introduction of generosity into commercial hospitality: Conceptual foundations
Generosity, a charitable and kind gesture towards others, was an integral aspect of hospitality in ancient times. The concept of generosity however has not yet been sufficiently examined in contemporary, commercial hospitality. In commercial hospitality, generosity can be facilitated through a generosity economy – an economy where generous acts are encouraged and nothing is expected in return. This article aims to understand the role of generosit…
When hospitality brands go green: The Role of Authenticity and Stereotypes in Building Customer-Green Brand Relationships
Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involvement are essential to building perceived green brand authenticity. The study supported that an authent…
Service quality, satisfaction and loyalty among sharing economy vehicle users
Sharing economy has emerged as an influential concept, shaping the way and manner businesses are transacted. Of particular interest is the transport industry, where a combination of GPS and the development of software have resulted in the creation of an e-hailing transportation system. Issues such as the provision of quality services persist; giving rise to further investigations. The study, therefore, delved into service quality, satisfaction an…
Covid-19 Research in Hospitality and Tourism: Critical Analysis, Reflection, and Lessons Learned
The COVID-19 pandemic has drastically affected everyday life and business. To describe the impacts, 566 COVID-19-related articles were published between January 2020 and March 2022 in 18 hospitality and tourism journals. This study identifies the research streams, using content and bibliometric analyses. Content analysis and co-citation analysis revealed six research streams and four research clusters, respectively. A critical analysis was conduc…
Can sustainable tourism and hospitality consumption value enhance customers’ psychological responses? The moderating roles of collectivism and religiosity
Although sustainable tourism and hospitality have been the focus of numerous studies, empirical investigations connecting sustainable consumption practices to the consumers’ psychological reactions are noticeably lacking. The present study investigates how consumers’ psychological reactions are affected by sustainable tourism and hospitality consumption values, drawing on the theory of consumption values and social identity theory. A survey invol…
Marketing (6 works) · Business (5 works) · Tourism (5 works) · Hospitality (4 works) · Psychology (4 works) · Diverse Aspects of Tourism Research (3 works) · Hospitality industry (3 works) · Social Psychology (3 works) · Advertising (2 works) · Computer Science (2 works)