Wai Ching Wilson Au
Biographic Data
| ID | 4626014 |
|---|---|
| NAME | Wai Ching Wilson Au |
| GIVEN NAMES | Wai Ching Wilson |
| FAMILY NAME | Au |
| SIGNATURE | AU W C W |
| AFFILIATIONS | City University of Macau |
| ORCID | 0000-0002-7963-2937 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Express
This study examined the color effects on hotel consumers’ psychological perceptions and decision-making regarding sustainable hotels. Three scenario-based between-subjects experiments were conducted. Study 1 used a 2 × 2 design and surveyed 400 participants online. The results show that cooler and lighter-colored photos of hotel rooms enhanced consumers’ perceptions of environmental friendliness in sustainable hotels. With 800 participants, Study…
Navigating impulsivity
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
Personalized Persuasion for Visitors’ Data-Sharing Activities in Amusement Parks
Tourist’s unwillingness to share personal data has been detrimental to smart tourism development. Drawing on social value orientation theory and the unification model of framing, this study examined how person–situation interaction affects theme park visitors’ willingness to share three types of personal travel data in hopes of better understanding crowd management. A between–group method was applied in a micro-longitudinal single factor (message…
Effectiveness of Message Framing in Changing Restaurant Diners’ Plant-Based Meat Consumption
Drawing on regulatory fit theory, construal level theory, and means-end theory, this research examined the effects of message framing, message information, and message description on restaurant diners’ consumption intentions (CI) and the amount more they would be willing to pay ($WTP) for a plant-based diet. The study employed a mixed between-within-group methodology with a micro-longitudinal 2 (gain vs. loss framing) × 2 (health vs. environment …
Smart Travel Experiences
This study aimed to identify the knowledge domains and current research areas of smart travel experience research. A total of 95 articles investigating smart travel experiences published between 2010 and 2021 were derived to conduct a citation analysis, a co-citation analysis, and a bibliographic coupling analysis. Thematic analysis revealed four knowledge domains (experience design, structure equation modeling methodology, role of technology, an…
Smart Tourism Experience Design in Amusement Parks
In the context of extensive smart developments in amusement parks, this study aimed to understand how different smart tourism technologies could be transferred into tourists’ expectations of smart tourism experiences. Drawing on the Quality Function Deployment (QFD) methodology, this study established a House of Quality (HoQ) for smart developments by analyzing data from 20 interviews (10 tourists and 10 service providers) and 300 survey response…
Nudging with colors to promote electric vehicle rentals
Self-Protective Dining Behavior
This study aims to investigate how consumer’s use of online food delivery (OFD) services is driven by its self-protective nature. Drawing on protection motivation theory, the unified theory of use and acceptance of technology, and diffusion of innovation theory, an integrated model was tested with 1,000 empirical data points to explain consumers’ OFD use during the pandemic. Results confirmed the self-protective nature of OFD use by uncovering a …
Peer-to-Peer Dining
This study examined tourist motivations to determine whether peer-to-peer dining is a new, pursuable tourism product. A two-stage analysis of semistructured interview data from 28 individuals yielded three push dimensions (i.e., seeking variety, gaining authentic experience, and enhancing social circle) and six pull dimensions (i.e., food items, atmosphere, relationship with the host, value, service quality, and type of food), which were linked b…
Investigating the Attributes of Cultural Creative Product Satisfaction - the Case of the Palace Museum
The purpose of this study was to gain insights into the relationship between cultural creative product attributes and customer satisfaction. Using online survey data from 263 cultural creative product buyers in The Palace Museum, this study clarified the role of five different cultural creative product attributes (i.e., utility, fashionability, creativity, originality, and culture) on customer satisfaction based on the Kano model. The results ind…
Impact of online food delivery services on China’s hotel catering businesses
202206 bckw
Tourists’ private social dining experiences
While private social dining has emerged as a new activity in the sharing economy, associated research is limited. This study aims to conceptualize tourists’ private social dining experiences by incorporating the concept of the experience economy with the sharing economy. Thematic analysis of 29 interviews unveiled a hierarchical framework, beginning with a personalized experience and leading to sensory experience before ending with emotional expe…
Exploring jaystaycationer behaviors
This study examined jaystaycationer behaviors to complement the overly optimistic discussions of staycations in the literature. Guided by constructivist grounded theory, 10 frontline hotel workers in Hong Kong were interviewed to identify jaystaycationer behaviors during the pandemic that deviate from generally accepted social norms. A theoretical framework comprising six causes, four jaystaycationer types (i.e. attention seeker, benefit seeker, …
Tourists’ private social dining experiences
While private social dining has emerged as a new activity in the sharing economy, associated research is limited. This study aims to conceptualize tourists’ private social dining experiences by incorporating the concept of the experience economy with the sharing economy. Thematic analysis of 29 interviews unveiled a hierarchical framework, beginning with a personalized experience and leading to sensory experience before ending with emotional expe…
Investigating the Attributes of Cultural Creative Product Satisfaction - the Case of the Palace Museum
The purpose of this study was to gain insights into the relationship between cultural creative product attributes and customer satisfaction. Using online survey data from 263 cultural creative product buyers in The Palace Museum, this study clarified the role of five different cultural creative product attributes (i.e., utility, fashionability, creativity, originality, and culture) on customer satisfaction based on the Kano model. The results ind…
Effectiveness of Message Framing in Changing Restaurant Diners’ Plant-Based Meat Consumption
Drawing on regulatory fit theory, construal level theory, and means-end theory, this research examined the effects of message framing, message information, and message description on restaurant diners’ consumption intentions (CI) and the amount more they would be willing to pay ($WTP) for a plant-based diet. The study employed a mixed between-within-group methodology with a micro-longitudinal 2 (gain vs. loss framing) × 2 (health vs. environment …
Nudging with colors to promote electric vehicle rentals
Impact of online food delivery services on China’s hotel catering businesses
202206 bckw
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
Personalized Persuasion for Visitors’ Data-Sharing Activities in Amusement Parks
Tourist’s unwillingness to share personal data has been detrimental to smart tourism development. Drawing on social value orientation theory and the unification model of framing, this study examined how person–situation interaction affects theme park visitors’ willingness to share three types of personal travel data in hopes of better understanding crowd management. A between–group method was applied in a micro-longitudinal single factor (message…
Exploring jaystaycationer behaviors
This study examined jaystaycationer behaviors to complement the overly optimistic discussions of staycations in the literature. Guided by constructivist grounded theory, 10 frontline hotel workers in Hong Kong were interviewed to identify jaystaycationer behaviors during the pandemic that deviate from generally accepted social norms. A theoretical framework comprising six causes, four jaystaycationer types (i.e. attention seeker, benefit seeker, …
Impact of online food delivery services on China’s hotel catering businesses
202206 bckw
Tourists’ private social dining experiences
While private social dining has emerged as a new activity in the sharing economy, associated research is limited. This study aims to conceptualize tourists’ private social dining experiences by incorporating the concept of the experience economy with the sharing economy. Thematic analysis of 29 interviews unveiled a hierarchical framework, beginning with a personalized experience and leading to sensory experience before ending with emotional expe…
Exploring jaystaycationer behaviors
This study examined jaystaycationer behaviors to complement the overly optimistic discussions of staycations in the literature. Guided by constructivist grounded theory, 10 frontline hotel workers in Hong Kong were interviewed to identify jaystaycationer behaviors during the pandemic that deviate from generally accepted social norms. A theoretical framework comprising six causes, four jaystaycationer types (i.e. attention seeker, benefit seeker, …
Peer-to-Peer Dining
This study examined tourist motivations to determine whether peer-to-peer dining is a new, pursuable tourism product. A two-stage analysis of semistructured interview data from 28 individuals yielded three push dimensions (i.e., seeking variety, gaining authentic experience, and enhancing social circle) and six pull dimensions (i.e., food items, atmosphere, relationship with the host, value, service quality, and type of food), which were linked b…
Investigating the Attributes of Cultural Creative Product Satisfaction - the Case of the Palace Museum
The purpose of this study was to gain insights into the relationship between cultural creative product attributes and customer satisfaction. Using online survey data from 263 cultural creative product buyers in The Palace Museum, this study clarified the role of five different cultural creative product attributes (i.e., utility, fashionability, creativity, originality, and culture) on customer satisfaction based on the Kano model. The results ind…
Self-Protective Dining Behavior
This study aims to investigate how consumer’s use of online food delivery (OFD) services is driven by its self-protective nature. Drawing on protection motivation theory, the unified theory of use and acceptance of technology, and diffusion of innovation theory, an integrated model was tested with 1,000 empirical data points to explain consumers’ OFD use during the pandemic. Results confirmed the self-protective nature of OFD use by uncovering a …
Smart Travel Experiences
This study aimed to identify the knowledge domains and current research areas of smart travel experience research. A total of 95 articles investigating smart travel experiences published between 2010 and 2021 were derived to conduct a citation analysis, a co-citation analysis, and a bibliographic coupling analysis. Thematic analysis revealed four knowledge domains (experience design, structure equation modeling methodology, role of technology, an…
Smart Tourism Experience Design in Amusement Parks
In the context of extensive smart developments in amusement parks, this study aimed to understand how different smart tourism technologies could be transferred into tourists’ expectations of smart tourism experiences. Drawing on the Quality Function Deployment (QFD) methodology, this study established a House of Quality (HoQ) for smart developments by analyzing data from 20 interviews (10 tourists and 10 service providers) and 300 survey response…
Nudging with colors to promote electric vehicle rentals
Effectiveness of Message Framing in Changing Restaurant Diners’ Plant-Based Meat Consumption
Drawing on regulatory fit theory, construal level theory, and means-end theory, this research examined the effects of message framing, message information, and message description on restaurant diners’ consumption intentions (CI) and the amount more they would be willing to pay ($WTP) for a plant-based diet. The study employed a mixed between-within-group methodology with a micro-longitudinal 2 (gain vs. loss framing) × 2 (health vs. environment …
Express
This study examined the color effects on hotel consumers’ psychological perceptions and decision-making regarding sustainable hotels. Three scenario-based between-subjects experiments were conducted. Study 1 used a 2 × 2 design and surveyed 400 participants online. The results show that cooler and lighter-colored photos of hotel rooms enhanced consumers’ perceptions of environmental friendliness in sustainable hotels. With 800 participants, Study…
Navigating impulsivity
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
Personalized Persuasion for Visitors’ Data-Sharing Activities in Amusement Parks
Tourist’s unwillingness to share personal data has been detrimental to smart tourism development. Drawing on social value orientation theory and the unification model of framing, this study examined how person–situation interaction affects theme park visitors’ willingness to share three types of personal travel data in hopes of better understanding crowd management. A between–group method was applied in a micro-longitudinal single factor (message…
Business (11 works) · Marketing (9 works) · Psychology (9 works) · Advertising (8 works) · Digital Marketing and Social Media (7 works) · Computer Science (5 works) · Social Psychology (5 works) · Tourism (5 works) · Consumer Retail Behavior Studies (4 works) · Color perception and design (3 works)