Hongjie Sun

Biographic Data

ID4626060
NAMEHongjie Sun
GIVEN NAMESHongjie
FAMILY NAMESun
SIGNATURESUN H
AFFILIATIONSHainan University
ORCID0000-0003-4764-3786
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS3
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX1

  • Impact of Electronic Word-of-Mouth Dispersion on Tourists' Purchase Intentions for Local Food Restaurants

    Open AccessHongjie Sun, Meng Qiu et al.ARTICLEJournal of Hospitality & Tourism…2026References: 75

    Electronic word-of-mouth (eWOM) dispersion often increases perceived risk and reduces purchase intention; however, a high dispersion of eWOM regarding local food may have different effects on tourists. This study explores how eWOM dispersion influences tourists’ purchase intentions for local food. We find that high eWOM dispersion actually stimulates tourists’ curiosity, thereby enhancing their intention to purchase local food. This effect is mod…

  • The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads

    Hongjie Sun, Pengfei Xie et al.ARTICLEJournal of Advertising Research2025

    AI-generated ads present unparalleled potential for personalization, with a growing trend among tech giants and advertisers towards “the more personalized, the better.” However, the appropriate degree of personalization in AI-generated ads and its impact on consumer attitudes remain unclear. Drawing on approach-avoidance theory, this research proposes an inverted U-shaped relationship between the degree of personalization and consumer attitudes i…

  • What drives the tourist Daka? An empirical study based on the perspective of dual motivation

    Yitao Chen, Chen Yitao et al.ARTICLEAsia Pacific Journal of Tourism…2024Cited by: 3References: 6

    Tourist Daka, a recording behaviour displaying individuals' tourism in virtual spaces, has become a major manifestation of travel experiences in modern social media. Through a dual motivation lens, this study investigated the relationship between Daka destination features, dual Daka motivations (i.e. intrinsic motivation, extrinsic motivation), and Daka intention to develop a model that outlines the influencing mechanism driving the occurrence of…

  • The Advertisement Puts Me Down, But I Like It

    Hongjie Sun, Luo Yong et al.ARTICLEJournal of Advertising Research2023

    Advertisements often use positive appeals to please consumers. One exception is an emerging device that uses negative messages to target audiences, which the current authors refer to as “audience-targeted negative advertisements.” Through in-depth interviews and two experiments, this research systematically explores the perceptions and feelings of audiences about audience-targeted negative advertisements (Study 1); empirically distinguishes these…

  • The U-shaped effect of intimacy on word-of-mouth intention about consumption failure

    Hongjie Sun, Meiling Wang et al.ARTICLEActa Psychologica Sinica2023

    摘要: 消费失败情境下消费者对不同亲密度群体的口碑传播意愿受保护他人利益和保护自我形象动机的影响。不同于前期研究亲密度对口碑影响的线性关系结论, 本研究基于动机冲突的视角, 构建动机冲突模型, 考察了消费失败情境下人际亲密度对口碑传播意愿的影响及其内在机理。通过4个主实验和2个附加实验, 结果表明亲密度对口碑传播意愿的影响呈U型关系, 与低高亲密度对象相比, 消费者面对中亲密度对象时口碑传播意愿最低。这种影响可以通过消费者产生的保护他人利益动机和保护自我形象动机之间的张力来解释, 商家责任调节了以上机理, 当商家在导致消费失败的结果中承担的责任较高时, 口碑传播意愿不再随亲密度的增加呈现U型关系

  • Oxidative Stress Responses and Gene Transcription of Mice under Chronic-Exposure to 2,6-Dichlorobenzoquinone

    Open AccessWenjing Wu, Yingying Liu et al.ARTICLEInternational Journal of…2022

    2,6-Dichlorobenzoquinone (2,6-DCBQ), as an emerging disinfection by-production, was frequently detected and identified in the drinking water; however, limited information is available for the toxic effect of 2,6-DCBQ on mice. In the present study, adult mice were used to assess the impact of 2,6-DCBQ via measuring the responses of antioxidant enzymes (superoxide dismutase (SOD) and catalase (CAT)), the key genes (Heme oxygenase-1 (HO-1), NADPH qu…