Eunha Jeong
Biographic Data
| ID | 4626085 |
|---|---|
| NAME | Eunha Jeong |
| GIVEN NAMES | Eunha |
| FAMILY NAME | Jeong |
| SIGNATURE | JEONG E |
| AFFILIATIONS | Iowa State University |
| ORCID | 0000-0002-5366-7576 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Profiles of academic helplessness and associations with emotional and behavioural problems in South Korean high school students: A latent profile analysis
South Korea's hyper-competitive, exam-centric education system frequently exposes adolescents to high-level academic stress. Such environments are often associated with academic helplessness, linked to negative emotional states and maladaptive behaviours. This study aimed to classify levels of academic helplessness among Korean high school students and examine the associations between these classifications and emotional and behavioural problems. …
Co-branding for sustainability: How consumer perceived benefits, risks, and quality assurance shape upcycled food acceptance
Purpose This study explores the effectiveness of co-branding as a strategic tool to promote consumer acceptance of upcycled food, a novel solution for reducing food waste. Drawing on signaling theory and prospect theory, the study investigates whether co-branding enhances perceived product quality by increasing perceived benefits and reducing perceived risks. Design/methodology/approach A scenario-based, between-subjects online experiment was con…
School health teachers’ gender-sensitive sexual health education experiences in South Korea
Sexual health education is mandatory in South Korea. However, gender equality, and the rights of sexuality and gender-diverse people are contentious issues in Korean society. This study describes school health teachers’ experiences delivering sexual health education especially in relation to gender equality and the rights of sexuality and gender minorities. A descriptive approach based on grounded theory methodology was adopted. The participants …
The moderated mediating effect of BMI in the relationship between smartphone dependency, self-esteem, and academic helplessness among Korean middle school students: A secondary data analysis
Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages
Green demarketing is defined as a marketing technique that promotes a brand as environmentally friendly and health conscious by moderately lowering product consumption. Even though the influence of demarketing techniques have previously been explored, how personal characteristics influence customers’ green behavioral intentions under the effects of green demarketing remains unknown. This study explored whether the effectiveness of a demarketing t…
The effect of future time reference on consumers’ travel and dining-out spending across countries
Language structures can influence speakers’ perceptions, attitudes, and behaviours, differently. One influential structural feature in language is future time reference (FTR), which refers to the way speakers mark the time of events. The purpose of this study is to test if languages that require the grammatical marking of time (i.e. strong FTR languages) encourage present-oriented consumption, including lodging and restaurant. Fixed-effects analy…
Menu labeling influence on purchase behaviors: Applying the theory of planned behavior and health consciousness
Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages
Green demarketing is defined as a marketing technique that promotes a brand as environmentally friendly and health conscious by moderately lowering product consumption. Even though the influence of demarketing techniques have previously been explored, how personal characteristics influence customers’ green behavioral intentions under the effects of green demarketing remains unknown. This study explored whether the effectiveness of a demarketing t…
Menu labeling influence on purchase behaviors: Applying the theory of planned behavior and health consciousness
The effect of future time reference on consumers’ travel and dining-out spending across countries
Language structures can influence speakers’ perceptions, attitudes, and behaviours, differently. One influential structural feature in language is future time reference (FTR), which refers to the way speakers mark the time of events. The purpose of this study is to test if languages that require the grammatical marking of time (i.e. strong FTR languages) encourage present-oriented consumption, including lodging and restaurant. Fixed-effects analy…
Menu labeling influence on purchase behaviors: Applying the theory of planned behavior and health consciousness
School health teachers’ gender-sensitive sexual health education experiences in South Korea
Sexual health education is mandatory in South Korea. However, gender equality, and the rights of sexuality and gender-diverse people are contentious issues in Korean society. This study describes school health teachers’ experiences delivering sexual health education especially in relation to gender equality and the rights of sexuality and gender minorities. A descriptive approach based on grounded theory methodology was adopted. The participants …
The moderated mediating effect of BMI in the relationship between smartphone dependency, self-esteem, and academic helplessness among Korean middle school students: A secondary data analysis
Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages
Green demarketing is defined as a marketing technique that promotes a brand as environmentally friendly and health conscious by moderately lowering product consumption. Even though the influence of demarketing techniques have previously been explored, how personal characteristics influence customers’ green behavioral intentions under the effects of green demarketing remains unknown. This study explored whether the effectiveness of a demarketing t…
Profiles of academic helplessness and associations with emotional and behavioural problems in South Korean high school students: A latent profile analysis
South Korea's hyper-competitive, exam-centric education system frequently exposes adolescents to high-level academic stress. Such environments are often associated with academic helplessness, linked to negative emotional states and maladaptive behaviours. This study aimed to classify levels of academic helplessness among Korean high school students and examine the associations between these classifications and emotional and behavioural problems. …
Co-branding for sustainability: How consumer perceived benefits, risks, and quality assurance shape upcycled food acceptance
Purpose This study explores the effectiveness of co-branding as a strategic tool to promote consumer acceptance of upcycled food, a novel solution for reducing food waste. Drawing on signaling theory and prospect theory, the study investigates whether co-branding enhances perceived product quality by increasing perceived benefits and reducing perceived risks. Design/methodology/approach A scenario-based, between-subjects online experiment was con…
Psychology (5 works) · Business (3 works) · Marketing (3 works) · Sociology (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Environmental Sustainability in Business (2 works) · Food choice (2 works)