Yunkyoung Jo
Biographic Data
| ID | 4628739 |
|---|---|
| NAME | Yunkyoung Jo |
| GIVEN NAMES | Yunkyoung |
| FAMILY NAME | Jo |
| SIGNATURE | JO Y |
| AFFILIATIONS | Kyung Hee University |
| ORCID | 0000-0002-4940-6242 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Resident perceptions of spaceport destination development
Tourist Preferences and Willingness‐to‐Pay for Nighttime Tourism Using a Discrete Choice Experiment
This study employs a discrete choice experiment to analyze tourists' preferences and willingness‐to‐pay (WTP) for nighttime tourism at Gyeongbokgung Palace. In addition, an exploratory sequential mixed‐methods approach was used, comprising a literature review and two‐stage in‐depth interviews, to identify the key attributes relevant to nighttime tourism. Tourists showed preferences for content, souvenirs, and convenient services, and were willing…
Tourism green growth through technological innovation
The work seeks to assess the effect of technological innovation on the green growth of tourism across five continental regions using the STochastic estimation of Impacts by Regression on Population, Affluence, and Technology (STIRPAT) model. Employing panel Granger causality tests, panel vector autoregression, impulse response functions, and forecast error variance decomposition, the research reveals the bidirectional causal relationship between …
Screen Tourism
The number of tourists traveling to attractions and destinations they had seen on screen continues to increase. Screen tourism is a marketing tool that encourages tourism demand as well as promotes economic development, with governments and destination marketing organizations attracting tourists through conventional and digital media. However, few studies have explored the relative attractiveness of screen tourism in different markets. This resea…
The impact of pet attachment, perceived value, and travel motivation on loyalty and intention to support in pet tourism
What drives travelers to visit Korea? Renewed motivations for attitude, desire, and behavioral intention in the post-pandemic era
How much are you willing to pay when you travel with a pet? Evidence from a choice experiment
As pets are increasingly perceived as family members, the global pet market is growing rapidly. However, there are still insufficient facilities for travelling with pets. In this study, we focus on hotel accommodation, an important factor considered when travelling with pets. This research aims to investigate pet owners’ preferences and willingness to pay for various attributes of pet-friendly accommodations with 491 respondents by using a choice…
How much are you willing to pay when you travel with a pet? Evidence from a choice experiment
As pets are increasingly perceived as family members, the global pet market is growing rapidly. However, there are still insufficient facilities for travelling with pets. In this study, we focus on hotel accommodation, an important factor considered when travelling with pets. This research aims to investigate pet owners’ preferences and willingness to pay for various attributes of pet-friendly accommodations with 491 respondents by using a choice…
Screen Tourism
The number of tourists traveling to attractions and destinations they had seen on screen continues to increase. Screen tourism is a marketing tool that encourages tourism demand as well as promotes economic development, with governments and destination marketing organizations attracting tourists through conventional and digital media. However, few studies have explored the relative attractiveness of screen tourism in different markets. This resea…
The impact of pet attachment, perceived value, and travel motivation on loyalty and intention to support in pet tourism
What drives travelers to visit Korea? Renewed motivations for attitude, desire, and behavioral intention in the post-pandemic era
Resident perceptions of spaceport destination development
Tourist Preferences and Willingness‐to‐Pay for Nighttime Tourism Using a Discrete Choice Experiment
This study employs a discrete choice experiment to analyze tourists' preferences and willingness‐to‐pay (WTP) for nighttime tourism at Gyeongbokgung Palace. In addition, an exploratory sequential mixed‐methods approach was used, comprising a literature review and two‐stage in‐depth interviews, to identify the key attributes relevant to nighttime tourism. Tourists showed preferences for content, souvenirs, and convenient services, and were willing…
Tourism green growth through technological innovation
The work seeks to assess the effect of technological innovation on the green growth of tourism across five continental regions using the STochastic estimation of Impacts by Regression on Population, Affluence, and Technology (STIRPAT) model. Employing panel Granger causality tests, panel vector autoregression, impulse response functions, and forecast error variance decomposition, the research reveals the bidirectional causal relationship between …
Tourism (5 works) · Business (3 works) · Diverse Aspects of Tourism Research (3 works) · Advertising (2 works) · Economics (2 works) · Geography (2 works) · Human-Animal Interaction Studies (2 works) · Marketing (2 works) · Perception (2 works) · Psychology (2 works)