Michal Pilík
Biographic Data
| ID | 4628806 |
|---|---|
| NAME | Michal Pilík |
| GIVEN NAMES | Michal |
| FAMILY NAME | Pilík |
| SIGNATURE | PILÍK M |
| AFFILIATIONS | Tomas Bata University in Zlin |
| ORCID | 0000-0002-7032-3812 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention
To address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability. Anchoring on the service-dominant logic theory, this study’s originality provides a framework that fundamentally reshapes our understanding of how value co-creation between companies and customers can occur in the green context. Specifically, the …
Association rule mining approach
Research background: A considerable amount of research has been conducted on the riskiness associated with online transactions in general. However, few studies have paid particular attention to the risk of online second-hand goods transactions. We, therefore, argue in this paper that, while online transactions pose several risks to consumers, the addition of second-hand goods intensifies the risks to the user. As the risk factors brought about by…
Efficiency measurement of national innovation systems of the European Union countries
This paper focuses on measuring technical efficiency of National Innovation System across a sample of the European Union (EU) countries using data envelopment analysis. We used an output-oriented constant returns to scale model to calculate the efficiency of the units represented by the European Union countries. This nonparametric method measures efficiency of input utilisation as compared to the achieved outputs during the consumption process. F…
Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention
To address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability. Anchoring on the service-dominant logic theory, this study’s originality provides a framework that fundamentally reshapes our understanding of how value co-creation between companies and customers can occur in the green context. Specifically, the …
Association rule mining approach
Research background: A considerable amount of research has been conducted on the riskiness associated with online transactions in general. However, few studies have paid particular attention to the risk of online second-hand goods transactions. We, therefore, argue in this paper that, while online transactions pose several risks to consumers, the addition of second-hand goods intensifies the risks to the user. As the risk factors brought about by…
Efficiency measurement of national innovation systems of the European Union countries
This paper focuses on measuring technical efficiency of National Innovation System across a sample of the European Union (EU) countries using data envelopment analysis. We used an output-oriented constant returns to scale model to calculate the efficiency of the units represented by the European Union countries. This nonparametric method measures efficiency of input utilisation as compared to the achieved outputs during the consumption process. F…
Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention
To address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability. Anchoring on the service-dominant logic theory, this study’s originality provides a framework that fundamentally reshapes our understanding of how value co-creation between companies and customers can occur in the green context. Specifically, the …
Business (2 works) · Computer Science (2 works) · Economics (2 works) · Mathematics (2 works) · Psychology (2 works) · Statistics (2 works) · Actuarial science (1 work) · Advertising (1 work) · Association rule learning (1 work) · Consumer Market Behavior and Pricing (1 work)