Olga Nechaeva
Biographic Data
| ID | 4637199 |
|---|---|
| NAME | Olga Nechaeva |
| GIVEN NAMES | Olga |
| FAMILY NAME | Nechaeva |
| SIGNATURE | NECHAEVA O |
| AFFILIATIONS | University of Pennsylvania |
| ORCID | 0000-0003-4295-2379 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Scarcity in luxury brand digital communication
On Instagram, new trends in communication strategies are emerging. An increasing number of luxury brands struggle to attract consumers’ interest in the digital environment through communication scarcity. This study reveals the effects of Instagram communication scarcity on consumers’ perceptions of luxury brands by following uses and gratifications theory. By exploring recent examples of luxury brand digital communication strategies based on scar…
Blackness and Soviet Creative Education
This article examines the experiences of African students at the Gorʹkii Literary Institute in the 1960s and 70s, a period when the Soviet Union positioned itself as a champion of anti-imperialism and racial equality. Through case studies of Gaoussou Diawara and Fikre Tolossa, it explores the contradictions between the public celebration of African writers and the more complex, often racialized, dynamics they encountered. While officially embrace…
No prominent works on this page.
Scarcity in luxury brand digital communication
On Instagram, new trends in communication strategies are emerging. An increasing number of luxury brands struggle to attract consumers’ interest in the digital environment through communication scarcity. This study reveals the effects of Instagram communication scarcity on consumers’ perceptions of luxury brands by following uses and gratifications theory. By exploring recent examples of luxury brand digital communication strategies based on scar…
Blackness and Soviet Creative Education
This article examines the experiences of African students at the Gorʹkii Literary Institute in the 1960s and 70s, a period when the Soviet Union positioned itself as a champion of anti-imperialism and racial equality. Through case studies of Gaoussou Diawara and Fikre Tolossa, it explores the contradictions between the public celebration of African writers and the more complex, often racialized, dynamics they encountered. While officially embrace…
Admiration (1 work) · Advertising (1 work) · Business (1 work) · Champion (1 work) · Cognitive reframing (1 work) · Communism, Protests, Social Movements (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Historical Geopolitical and Social Dynamics (1 work)