Tafadzwa Matiza
Biographic Data
| ID | 4642091 |
|---|---|
| NAME | Tafadzwa Matiza |
| GIVEN NAMES | Tafadzwa |
| FAMILY NAME | Matiza |
| SIGNATURE | MATIZA T |
| AFFILIATIONS | North-West University |
| ORCID | 0000-0003-4084-8906 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Green hospitality signals and anticipated destination experience: Implications for hotel brand evaluations in South Africa
Purpose In response to growing environmental pressures and evolving visitor expectations, the hospitality sector is increasingly adopting sustainability practices that extend beyond firm-level performance to influence pre-travel destination-level evaluation processes and hospitality brand positioning. This study aims to examine how pro-environmental measures and social influence affect anticipated destination experiences, satisfaction and star-ra…
Tourism futures: Reimagining research for a thriving tomorrow
Tourism Futures research must shift from forecasting to equitable benefit sharing. • The Beneficiary-First Framework ensures inclusive and ethical co-creation. • Evaluation should prioritise well-being over purely economic growth indicators. • International cooperation is vital to address inequalities in tourism research.
Drivers and dampers of distance desire in crisis periods: A German market perspective
Modelling complex consumptive decision-making during crisis periods represents a burgeoning research avenue, particularly in the context of intercontinental travel. Examining data generated from a representative online sample of n = 2,021 Germans as potential long-haul travellers, this study investigated which socio-demographic, psychographic and behavioural factors positively (drivers) or negatively (dampers) influenced distance desire during th…
The object of my desire! Exploring the antecedents of long-haul travel intentions in an era of uncertainty
In an increasingly uncertain global tourism environment characterised by health, safety and security, energy, economic and climate change-related pressures, there is an impetus for research into and analyses of adjustments in future travel behaviour. Taking South Africa as a long-haul destination, the study explores the conditional mediation of the relationship between country image (CI) and the long-haul travel intentions of international touris…
The ‘xenophobic’ resident: Modelling the interplay between phobic cognition, perceived safety and hospitality post the Chinese ‘zero-Covid-19’ policy
A conceptual mediation model was developed to explore the resident-tourist nexus, particularly the interplay between xenophobia and the perceived safety of travel and tourism activity in influencing residents’ hospitality towards inbound Chinese tourists post-China’s ‘zero-COVID-19’ policy. Data from a cross-sectional deductive study were generated from n = 499 residents. Underpinned by the Stimuli-Organism-Response model, the results of the medi…
Sharks, tourism and conservation: A test of causative and mediating effects on scuba divers’ attitude
Profiling the South African Recreational Domestic Tourist in the Era of Covid-19
The profiling crisis-induced domestic tourist behavior in contemporary tourism is a burgeoning discourse. This study addresses the urgent need to proactively predict and manage domestic tourist behavior. Therefore, the study aimed to profile the South African domestic tourist to predict better tourists' behavioral and demand responses considering the COVID-19 pandemic. Data were generated from a pre-recruited panel of South African consumers as p…
The tourism – Foreign direct investment nexus: Empirical evidence from Zimbabwe (2009–2015)
The extent of research into the determinants of foreign direct inflows to particular locations is expansive and diverse; however, little is known of the influence of country images as non-financial determinants on the inflow of foreign capital. In contributing to this body of knowledge, this article aims to explore the influence of tourism as a non-financial nation image determinant of foreign direct investment (FDI) in Zimbabwe. The relationship…
Post-Covid-19 crisis travel behaviour: Towards mitigating the effects of perceived risk
Purpose The purpose of this paper is to provide insight into the on-going COVID-19 pandemic and its potential influence on tourist behaviour in the short- to medium-term. While the influence of the pandemic on tourist’s perceived risk and its impact on their future travel behaviour is understandably yet to be established, the present paper discusses the potential nexus. Additionally, this paper provides tourism practitioners with some recommendat…
Tourism Is Too Dangerous! Perceived Risk and the Subjective Safety of Tourism Activity in the Era of Covid-19
The COVID-19 pandemic has heightened the risk associated with tourism and induced a paradigm shift in tourist behaviour. The study explores the nexus between COVID-19 induced perceived risk the subjective safety associated with tourism activity. A cross-sectional deductive study was conducted. Data were generated from a respondent-driven snowball sample of 323 potential tourists from all over the world. The key findings indicate perceived physica…
Ceding to their fears: A taxonomic analysis of the heterogeneity in Covid-19 associated perceived risk and intended travel behaviour
Research into the impact of the COVID-19 pandemic on tourists' psyche represents a new and growing discourse within contemporary tourism. This study established and segmented post-COVID-19 pandemic tourists based on three psychographic factors of perceived risk. Data were generated from a self-administered online survey of 323 respondents. Exploratory factor analysis identified a triad of perceived risk factors associated with the COVID-19 pandem…
Delineating the Place Brand Factors Influencing South Africa as an Emerging Business Tourism Destination
The proliferation of place brands within the global tourism market has resulted in the need for emerging business tourism markets such as South Africa to better understand their potential influence on tourists" decision-making. The aim of the study was to delineate the place brand factors influencing business tourism to South Africa and explore the nexus between South Africa"s place brand and business tourism. Quantitative data was generated from…
The use of wild foods during periods of food shortage in rural Zimbabwe
Studies in various parts of Africa have shown marked increases in the use of the wild as a source of food in times of severe food shortage. This paper examines the utilization of wild foods by rural people in seven villages located in the low rainfall regions of Zimbabwe. These regions experienced repeated droughts and food shortages during the 1980s. It is shown that, unlike in other parts of the continent, there was no marked increase in the us…
Ceding to their fears: A taxonomic analysis of the heterogeneity in Covid-19 associated perceived risk and intended travel behaviour
Research into the impact of the COVID-19 pandemic on tourists' psyche represents a new and growing discourse within contemporary tourism. This study established and segmented post-COVID-19 pandemic tourists based on three psychographic factors of perceived risk. Data were generated from a self-administered online survey of 323 respondents. Exploratory factor analysis identified a triad of perceived risk factors associated with the COVID-19 pandem…
Profiling the South African Recreational Domestic Tourist in the Era of Covid-19
The profiling crisis-induced domestic tourist behavior in contemporary tourism is a burgeoning discourse. This study addresses the urgent need to proactively predict and manage domestic tourist behavior. Therefore, the study aimed to profile the South African domestic tourist to predict better tourists' behavioral and demand responses considering the COVID-19 pandemic. Data were generated from a pre-recruited panel of South African consumers as p…
The use of wild foods during periods of food shortage in rural Zimbabwe
Studies in various parts of Africa have shown marked increases in the use of the wild as a source of food in times of severe food shortage. This paper examines the utilization of wild foods by rural people in seven villages located in the low rainfall regions of Zimbabwe. These regions experienced repeated droughts and food shortages during the 1980s. It is shown that, unlike in other parts of the continent, there was no marked increase in the us…
Delineating the Place Brand Factors Influencing South Africa as an Emerging Business Tourism Destination
The proliferation of place brands within the global tourism market has resulted in the need for emerging business tourism markets such as South Africa to better understand their potential influence on tourists" decision-making. The aim of the study was to delineate the place brand factors influencing business tourism to South Africa and explore the nexus between South Africa"s place brand and business tourism. Quantitative data was generated from…
Tourism Is Too Dangerous! Perceived Risk and the Subjective Safety of Tourism Activity in the Era of Covid-19
The COVID-19 pandemic has heightened the risk associated with tourism and induced a paradigm shift in tourist behaviour. The study explores the nexus between COVID-19 induced perceived risk the subjective safety associated with tourism activity. A cross-sectional deductive study was conducted. Data were generated from a respondent-driven snowball sample of 323 potential tourists from all over the world. The key findings indicate perceived physica…
Ceding to their fears: A taxonomic analysis of the heterogeneity in Covid-19 associated perceived risk and intended travel behaviour
Research into the impact of the COVID-19 pandemic on tourists' psyche represents a new and growing discourse within contemporary tourism. This study established and segmented post-COVID-19 pandemic tourists based on three psychographic factors of perceived risk. Data were generated from a self-administered online survey of 323 respondents. Exploratory factor analysis identified a triad of perceived risk factors associated with the COVID-19 pandem…
The tourism – Foreign direct investment nexus: Empirical evidence from Zimbabwe (2009–2015)
The extent of research into the determinants of foreign direct inflows to particular locations is expansive and diverse; however, little is known of the influence of country images as non-financial determinants on the inflow of foreign capital. In contributing to this body of knowledge, this article aims to explore the influence of tourism as a non-financial nation image determinant of foreign direct investment (FDI) in Zimbabwe. The relationship…
Post-Covid-19 crisis travel behaviour: Towards mitigating the effects of perceived risk
Purpose The purpose of this paper is to provide insight into the on-going COVID-19 pandemic and its potential influence on tourist behaviour in the short- to medium-term. While the influence of the pandemic on tourist’s perceived risk and its impact on their future travel behaviour is understandably yet to be established, the present paper discusses the potential nexus. Additionally, this paper provides tourism practitioners with some recommendat…
The ‘xenophobic’ resident: Modelling the interplay between phobic cognition, perceived safety and hospitality post the Chinese ‘zero-Covid-19’ policy
A conceptual mediation model was developed to explore the resident-tourist nexus, particularly the interplay between xenophobia and the perceived safety of travel and tourism activity in influencing residents’ hospitality towards inbound Chinese tourists post-China’s ‘zero-COVID-19’ policy. Data from a cross-sectional deductive study were generated from n = 499 residents. Underpinned by the Stimuli-Organism-Response model, the results of the medi…
Sharks, tourism and conservation: A test of causative and mediating effects on scuba divers’ attitude
Profiling the South African Recreational Domestic Tourist in the Era of Covid-19
The profiling crisis-induced domestic tourist behavior in contemporary tourism is a burgeoning discourse. This study addresses the urgent need to proactively predict and manage domestic tourist behavior. Therefore, the study aimed to profile the South African domestic tourist to predict better tourists' behavioral and demand responses considering the COVID-19 pandemic. Data were generated from a pre-recruited panel of South African consumers as p…
Drivers and dampers of distance desire in crisis periods: A German market perspective
Modelling complex consumptive decision-making during crisis periods represents a burgeoning research avenue, particularly in the context of intercontinental travel. Examining data generated from a representative online sample of n = 2,021 Germans as potential long-haul travellers, this study investigated which socio-demographic, psychographic and behavioural factors positively (drivers) or negatively (dampers) influenced distance desire during th…
The object of my desire! Exploring the antecedents of long-haul travel intentions in an era of uncertainty
In an increasingly uncertain global tourism environment characterised by health, safety and security, energy, economic and climate change-related pressures, there is an impetus for research into and analyses of adjustments in future travel behaviour. Taking South Africa as a long-haul destination, the study explores the conditional mediation of the relationship between country image (CI) and the long-haul travel intentions of international touris…
Green hospitality signals and anticipated destination experience: Implications for hotel brand evaluations in South Africa
Purpose In response to growing environmental pressures and evolving visitor expectations, the hospitality sector is increasingly adopting sustainability practices that extend beyond firm-level performance to influence pre-travel destination-level evaluation processes and hospitality brand positioning. This study aims to examine how pro-environmental measures and social influence affect anticipated destination experiences, satisfaction and star-ra…
Tourism futures: Reimagining research for a thriving tomorrow
Tourism Futures research must shift from forecasting to equitable benefit sharing. • The Beneficiary-First Framework ensures inclusive and ethical co-creation. • Evaluation should prioritise well-being over purely economic growth indicators. • International cooperation is vital to address inequalities in tourism research.
Tourism (11 works) · Diverse Aspects of Tourism Research (10 works) · Business (8 works) · Geography (8 works) · Marketing (7 works) · Political science (6 works) · Medicine (5 works) · Psychology (5 works) · Digital Marketing and Social Media (4 works) · Economics (4 works)