Viriya Taecharungroj
Biographic Data
| ID | 4642127 |
|---|---|
| NAME | Viriya Taecharungroj |
| GIVEN NAMES | Viriya |
| FAMILY NAME | Taecharungroj |
| SIGNATURE | TAECHARUNGROJ V |
| AFFILIATIONS | Mahidol University |
| ORCID | 0000-0002-0527-7629 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
What amenities drive footfall in UK town centres? A machine learning approach using OpenStreetMap data
In the United Kingdom, town centres face significant economic and social challenges, with amenities playing a crucial role in their vitality. However, no existing study has thoroughly investigated the relationship between amenities and footfall, a key measure of place vitality. This research addresses this gap by examining which amenities drive footfall in UK town centres. The study employs the random forest modelling, to analyse data from OpenSt…
Toward an improved, holistic understanding of ‘meaningful destination
This conceptual paper has two primary aims – to provide a definition and a holistic conceptual framework for a ‘meaningful destination’. This study draws upon foundational literature that explores different ways to interpret meaningfulness, the processes of meaning-making, and how individuals and institutions perceive destinations as meaningful. It incorporates insights from diverse fields, including positive psychology, existential philosophy, c…
“What Can ChatGPT Do?” Analyzing Early Reactions to the Innovative AI Chatbot on Twitter
In this study, the author collected tweets about ChatGPT, an innovative AI chatbot, in the first month after its launch. A total of 233,914 English tweets were analyzed using the latent Dirichlet allocation (LDA) topic modeling algorithm to answer the question “what can ChatGPT do?”. The results revealed three general topics: news, technology, and reactions. The author also identified five functional domains: creative writing, essay writing, prom…
Tourist gaze upon Bangkok
The study re-examines the tourist-gaze concept using Bangkok, a Fareast tourism destination as a context of investigation. The study enriches the tourist-gaze analysis and overcomes the methodological challenge by applying multimethod approaches. Latent Dirichlet Allocation and spatial analysis are complemented by Visual Content Analysis to delve into the foci of gazes of the international tourist groups. The study reveals similarities and differ…
From tsunami through terror attacks to Covid-19
Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attacks, a pandemic, and internal political tensions. This study analyzes which crisis communication strategies Thai officials adopted to restore Thailand’…
Traveller‐generated destination image
The purpose of this research is to introduce a method that utilises a combination of Google Cloud Vision AI's label detection and a topic‐modelling algorithm, latent Dirichlet allocation, to identify common destination images and to compare destinations worldwide. The study analyses 283,912 photos of 193 countries from Flickr.com, and 16 cognitive image attributes (CIAs) are identified. Subsequent hotspot analyses indicate the exact locations of …
Towards a comprehensive understanding of football stadium tourism
Whereas stadium tourism is a growing area within sports tourism, football stadium tourism remains underexplored. Existing research largely focuses on match-day or heritage experiences, drawing on single case studies, with no current study comprehensively exploring the multiplicity of touristic experiences across a sizeable range of stadia. We address this neglect through an extensive investigation of football stadia as tourism destinations, using…
Google Maps amenities and condominium prices
The big picture of cities
Google Maps amenities and condominium prices
The big picture of cities
Toward an improved, holistic understanding of ‘meaningful destination
This conceptual paper has two primary aims – to provide a definition and a holistic conceptual framework for a ‘meaningful destination’. This study draws upon foundational literature that explores different ways to interpret meaningfulness, the processes of meaning-making, and how individuals and institutions perceive destinations as meaningful. It incorporates insights from diverse fields, including positive psychology, existential philosophy, c…
The big picture of cities
Traveller‐generated destination image
The purpose of this research is to introduce a method that utilises a combination of Google Cloud Vision AI's label detection and a topic‐modelling algorithm, latent Dirichlet allocation, to identify common destination images and to compare destinations worldwide. The study analyses 283,912 photos of 193 countries from Flickr.com, and 16 cognitive image attributes (CIAs) are identified. Subsequent hotspot analyses indicate the exact locations of …
Towards a comprehensive understanding of football stadium tourism
Whereas stadium tourism is a growing area within sports tourism, football stadium tourism remains underexplored. Existing research largely focuses on match-day or heritage experiences, drawing on single case studies, with no current study comprehensively exploring the multiplicity of touristic experiences across a sizeable range of stadia. We address this neglect through an extensive investigation of football stadia as tourism destinations, using…
Google Maps amenities and condominium prices
From tsunami through terror attacks to Covid-19
Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attacks, a pandemic, and internal political tensions. This study analyzes which crisis communication strategies Thai officials adopted to restore Thailand’…
“What Can ChatGPT Do?” Analyzing Early Reactions to the Innovative AI Chatbot on Twitter
In this study, the author collected tweets about ChatGPT, an innovative AI chatbot, in the first month after its launch. A total of 233,914 English tweets were analyzed using the latent Dirichlet allocation (LDA) topic modeling algorithm to answer the question “what can ChatGPT do?”. The results revealed three general topics: news, technology, and reactions. The author also identified five functional domains: creative writing, essay writing, prom…
Tourist gaze upon Bangkok
The study re-examines the tourist-gaze concept using Bangkok, a Fareast tourism destination as a context of investigation. The study enriches the tourist-gaze analysis and overcomes the methodological challenge by applying multimethod approaches. Latent Dirichlet Allocation and spatial analysis are complemented by Visual Content Analysis to delve into the foci of gazes of the international tourist groups. The study reveals similarities and differ…
What amenities drive footfall in UK town centres? A machine learning approach using OpenStreetMap data
In the United Kingdom, town centres face significant economic and social challenges, with amenities playing a crucial role in their vitality. However, no existing study has thoroughly investigated the relationship between amenities and footfall, a key measure of place vitality. This research addresses this gap by examining which amenities drive footfall in UK town centres. The study employs the random forest modelling, to analyse data from OpenSt…
Toward an improved, holistic understanding of ‘meaningful destination
This conceptual paper has two primary aims – to provide a definition and a holistic conceptual framework for a ‘meaningful destination’. This study draws upon foundational literature that explores different ways to interpret meaningfulness, the processes of meaning-making, and how individuals and institutions perceive destinations as meaningful. It incorporates insights from diverse fields, including positive psychology, existential philosophy, c…
Computer Science (7 works) · Geography (7 works) · Business (5 works) · Diverse Aspects of Tourism Research (5 works) · Latent Dirichlet allocation (4 works) · Sociology (4 works) · Topic model (4 works) · Tourism (4 works) · Advertising (3 works) · Political science (3 works)