Ayesha Nawal
Biographic Data
| ID | 4682878 |
|---|---|
| NAME | Ayesha Nawal |
| GIVEN NAMES | Ayesha |
| FAMILY NAME | Nawal |
| SIGNATURE | NAWAL A |
| AFFILIATIONS | Management and Science University |
| ORCID | 0000-0002-3769-518X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Green Transition! A Bottom‐Up Approach for Sustainable Performance of SMEs
This study examines the influence of GHRM practices and environmental‐specific transformational leadership (ETL) on SMEs' sustainable performance (SP). Besides, it investigates the moderated mediating influence of pro‐environmental behavior (PEB) and green innovation (GI). Study examined the moderating role of green supply chain management (GSCM) on the association between GHRM practices, environmental‐specific transformational leadership, pro‐en…
Reintegrating home
Return Migration in Pakistan is an increasingly significant phenomenon, driven by economic, social and cultural factors. This research explores the different challenges faced by return migrants and their reintegration into local communities in South Punjab, Pakistan. Using qualitative methods, including semi-structured interviews of 20 return migrants, this research identifies key barriers such as limited job opportunities, social discrimination,…
From experience to image
This study examines how ecotourism experiences influence destination image by proposing and empirically testing an integrated "experience → engagement → co-creation → image" model, grounded in the stimulus-organism-response (S-O-R) framework and informed by theories of experience economy and service-dominant logic. Using survey data from 770 ecotourists, we employed confirmatory factor analysis, structural equation modeling, and bootstrap mediati…
The Effects of Environmental Awareness, Value Perception and Emotional Experience on Malaysian Tourists' Willingness to Participate in Value Co-Creation
Purpose: This study examines the factors affecting tourists' willingness to engage in value co-creation during dive tourism in Malaysia. Theoretical framework: This study adopted the theory of value co-creation. Design/methodology/approach: This study focuses on groups of tourists from various countries who engage in diving activities on Semporna Island, Redang Island, and Sipadan Island in Malaysia, with individuals participating in diving touri…
Exploring the impact of ecotourism experiences and social media engagement on value co-creation
As a critical vehicle for sustainable development integrating environmental conservation and community well-being, ecotourism forms the context for this study, which establishes a novel behavioral chain linking multidimensional ecotourism experiences (sensory, situational, perceptual), tourist social media engagement, and value co-creation behaviors, thereby addressing the underexplored role of digital interaction in sustainable tourism. Analyzin…
An explicit investigation of occupational stress and safety behavior on the relationships between supportive leadership and safety compliance in sewerage industry
This study aims to examine the influence of supportive leadership on occupational stress, safety behaviour and safety compliance of workers working in Indah Water Konsortium Sdn. Bhd. (IWK) Malaysia. Moreover, the study intends to investigate the mediational role of occupational stress and safety behaviour. Supportive leadership negatively influence occupational stress while positively influencing safety behaviour. Occupational stress put a negat…
No prominent works on this page.
An explicit investigation of occupational stress and safety behavior on the relationships between supportive leadership and safety compliance in sewerage industry
This study aims to examine the influence of supportive leadership on occupational stress, safety behaviour and safety compliance of workers working in Indah Water Konsortium Sdn. Bhd. (IWK) Malaysia. Moreover, the study intends to investigate the mediational role of occupational stress and safety behaviour. Supportive leadership negatively influence occupational stress while positively influencing safety behaviour. Occupational stress put a negat…
Exploring the impact of ecotourism experiences and social media engagement on value co-creation
As a critical vehicle for sustainable development integrating environmental conservation and community well-being, ecotourism forms the context for this study, which establishes a novel behavioral chain linking multidimensional ecotourism experiences (sensory, situational, perceptual), tourist social media engagement, and value co-creation behaviors, thereby addressing the underexplored role of digital interaction in sustainable tourism. Analyzin…
Green Transition! A Bottom‐Up Approach for Sustainable Performance of SMEs
This study examines the influence of GHRM practices and environmental‐specific transformational leadership (ETL) on SMEs' sustainable performance (SP). Besides, it investigates the moderated mediating influence of pro‐environmental behavior (PEB) and green innovation (GI). Study examined the moderating role of green supply chain management (GSCM) on the association between GHRM practices, environmental‐specific transformational leadership, pro‐en…
Reintegrating home
Return Migration in Pakistan is an increasingly significant phenomenon, driven by economic, social and cultural factors. This research explores the different challenges faced by return migrants and their reintegration into local communities in South Punjab, Pakistan. Using qualitative methods, including semi-structured interviews of 20 return migrants, this research identifies key barriers such as limited job opportunities, social discrimination,…
From experience to image
This study examines how ecotourism experiences influence destination image by proposing and empirically testing an integrated "experience → engagement → co-creation → image" model, grounded in the stimulus-organism-response (S-O-R) framework and informed by theories of experience economy and service-dominant logic. Using survey data from 770 ecotourists, we employed confirmatory factor analysis, structural equation modeling, and bootstrap mediati…
The Effects of Environmental Awareness, Value Perception and Emotional Experience on Malaysian Tourists' Willingness to Participate in Value Co-Creation
Purpose: This study examines the factors affecting tourists' willingness to engage in value co-creation during dive tourism in Malaysia. Theoretical framework: This study adopted the theory of value co-creation. Design/methodology/approach: This study focuses on groups of tourists from various countries who engage in diving activities on Semporna Island, Redang Island, and Sipadan Island in Malaysia, with individuals participating in diving touri…
Service and Product Innovation (3 works) · Tourism (3 works) · Business (2 works) · Diverse Aspects of Tourism Research (2 works) · Ecotourism (2 works) · Perception (2 works) · Value (mathematics (2 works) · China's Global Influence and Migration (1 work) · Co-Creation (1 work) · Commerce (1 work)