Muhammad Umair Javaid
Biographic Data
| ID | 4682948 |
|---|---|
| NAME | Muhammad Umair Javaid |
| GIVEN NAMES | Muhammad Umair |
| FAMILY NAME | Javaid |
| SIGNATURE | JAVAID M U |
| AFFILIATIONS | Sohar University |
| ORCID | 0000-0001-8732-5024 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Role of traditional vs social media on purchase intention: A sequential mediation model
In an increasingly saturated media environment, this study examines how traditional and social media influence consumer purchase intentions in the fashion industry through nostalgia, perceived credibility, and persuasion knowledge. Drawing on the Elaboration Likelihood Model (ELM), survey data from fashion-conscious consumers in Pakistan were analyzed using structural equation modeling. The results show that both media types evoke nostalgia and e…
Role of traditional vs social media on purchase intention: A sequential mediation model
In an increasingly saturated media environment, this study examines how traditional and social media influence consumer purchase intentions in the fashion industry through nostalgia, perceived credibility, and persuasion knowledge. Drawing on the Elaboration Likelihood Model (ELM), survey data from fashion-conscious consumers in Pakistan were analyzed using structural equation modeling. The results show that both media types evoke nostalgia and e…
Role of traditional vs social media on purchase intention: A sequential mediation model
In an increasingly saturated media environment, this study examines how traditional and social media influence consumer purchase intentions in the fashion industry through nostalgia, perceived credibility, and persuasion knowledge. Drawing on the Elaboration Likelihood Model (ELM), survey data from fashion-conscious consumers in Pakistan were analyzed using structural equation modeling. The results show that both media types evoke nostalgia and e…
Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Mediation (1 works) · Psychology (1 works) · Social media (1 works) · Social Psychology (1 works) · Social Psychology (1 works) · Sociology (1 works) · Technology Adoption and User Behaviour (1 works)