Hoang Lan Thanh Nguyen
Biographic Data
| ID | 4683149 |
|---|---|
| NAME | Hoang Lan Thanh Nguyen |
| GIVEN NAMES | Hoang Lan Thanh |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN H L T |
| ORCID | 0009-0000-3377-9995 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Key determinants of online impulse buying behavior
This study focused on TikTok Shop to examine how factors such as time pressure, quantity pressure, economic benefit, social influence, entertainment experience, and information usefulness influence online impulse buying behavior, both directly and through emotional factors like arousal. Financial capacity was tested as a moderating variable in the relationship between emotional factors and impulsive buying behavior, while demographic variables su…
Key determinants of online impulse buying behavior
This study focused on TikTok Shop to examine how factors such as time pressure, quantity pressure, economic benefit, social influence, entertainment experience, and information usefulness influence online impulse buying behavior, both directly and through emotional factors like arousal. Financial capacity was tested as a moderating variable in the relationship between emotional factors and impulsive buying behavior, while demographic variables su…
Key determinants of online impulse buying behavior
This study focused on TikTok Shop to examine how factors such as time pressure, quantity pressure, economic benefit, social influence, entertainment experience, and information usefulness influence online impulse buying behavior, both directly and through emotional factors like arousal. Financial capacity was tested as a moderating variable in the relationship between emotional factors and impulsive buying behavior, while demographic variables su…
COVID-19 Pandemic Impacts (1 works)