Jiehang Song
Biographic Data
| ID | 4685761 |
|---|---|
| NAME | Jiehang Song |
| GIVEN NAMES | Jiehang |
| FAMILY NAME | Song |
| SIGNATURE | SONG J |
| AFFILIATIONS | Tianjin University |
| ORCID | 0000-0001-7647-5588 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The endorsement effectiveness of virtual influencers in nonprofit fundraising
Effective Pro-environmental Communication
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results i…
Effective Pro-environmental Communication
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results i…
The endorsement effectiveness of virtual influencers in nonprofit fundraising
Effective Pro-environmental Communication
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results i…
Advertising (2 works) · Business (2 works) · Political science (2 works) · Public relations (2 works) · Behavioral Health and Interventions (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Environmental Education and Sustainability (1 work) · Framing (construction) (1 work) · Framing effect (1 work)