Piet Vanden Abeele
Biographic Data
| ID | 4780753 |
|---|---|
| NAME | Piet Vanden Abeele |
| GIVEN NAMES | Piet Vanden |
| FAMILY NAME | Abeele |
| SIGNATURE | ABEELE P V |
| AFFILIATIONS | KU Leuven |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 1 |
Process Tracing of Emotional Responses to TV Ads
Because of the transient nature of some emotions stimulated during TV commercials, measurement of emotional reactions at various points during an ad requires process tracing. This research discusses the analysis of process-tracing data using the Warmth Monitor as an illustration. We show that the establishment of the reliability and validity of process-tracing measures hinges on a suitable choice of the relevant domain of (co)variance in the data…
The sociotropic aspect of consumer confidence
The index of consumer sentiment
The index of consumer sentiment
Process Tracing of Emotional Responses to TV Ads
Because of the transient nature of some emotions stimulated during TV commercials, measurement of emotional reactions at various points during an ad requires process tracing. This research discusses the analysis of process-tracing data using the Warmth Monitor as an illustration. We show that the establishment of the reliability and validity of process-tracing measures hinges on a suitable choice of the relevant domain of (co)variance in the data…
The sociotropic aspect of consumer confidence
The index of consumer sentiment
The sociotropic aspect of consumer confidence
Process Tracing of Emotional Responses to TV Ads
Because of the transient nature of some emotions stimulated during TV commercials, measurement of emotional reactions at various points during an ad requires process tracing. This research discusses the analysis of process-tracing data using the Warmth Monitor as an illustration. We show that the establishment of the reliability and validity of process-tracing measures hinges on a suitable choice of the relevant domain of (co)variance in the data…
Computer Science (2 works) · Consumer confidence index (2 works) · Consumer Market Behavior and Pricing (2 works) · Economics (2 works) · Mathematics (2 works) · Statistics (2 works) · Wine Industry and Tourism (2 works) · Business (1 work) · Confidence interval (1 work) · Construct (python library) (1 work)