Pieter Rutsaert

Biographic Data

ID4781590
NAMEPieter Rutsaert
GIVEN NAMESPieter
FAMILY NAMERutsaert
SIGNATURERUTSAERT P
AFFILIATIONSInternational Rice Research Institute
ORCID0000-0001-9691-6088
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS74
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2025
H-INDEX3

  • Global shocks and local sellers

    Open AccessHanna S Willwerth, Colleta N Khaemba et al.ARTICLEFood Policy2025Cited by: 1References: 3

  • Demand-side challenges to increase sales of new maize hybrids in Kenya

    Open AccessPieter Rutsaert, Jason Donovan et al.ARTICLETechnology in Society2021References: 67

    In Eastern and Southern Africa, as the public sector has retreated from maize seed production and the private sector has emerged to fill the resulting void, a key issue for researchers, governments and private donors has been the capacity of privately owned, typically small scale, seed businesses to effectively produce and distribute hybrid seed. Roughly two decades on, research and development programming continues to focus on supply side issues…

  • What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam

    Open AccessNguyen H D My, Matty Demont et al.ARTICLEFood Policy2018Cited by: 3References: 5

    Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …

  • Women’s empowerment and gender equity in agriculture

    Open AccessSonia Akter, Pieter Rutsaert et al.ARTICLEFood Policy2017Cited by: 54References: 9

    Women’s empowerment is considered a ‘prerequisite’ to achieving global food security. Gender systems, however, are diverse and complex. The nature and extent of gender inequity and the conditions necessary to empower women vary across countries, communities and regions. The study of different gender systems is thus fundamental to capture cross-cultural variations in gender specific needs and constraints to effectively address gender gaps. Althoug…

  • ‘Would you eat cultured meat?’

    Open AccessWim Verbeke, Afrodita Marcu et al.ARTICLEMeat Science2015

  • Analogies, metaphors, and wondering about the future

    Open AccessAfrodita Marcu, Rui Gaspar et al.ARTICLEPublic Understanding of Science2015

    Drawing on social representations theory, we explore how the public make sense of the unfamiliar, taking as the example a novel technology: synthetic meat. Data from an online deliberation study and eighteen focus groups in Belgium, Portugal and the UK indicated that the various strategies of sense-making afforded different levels of critical thinking about synthetic meat. Anchoring to genetic modification, metaphors like ‘Frankenfoods’ and commo…

  • Consumers’ avoidance of information on red meat risks

    Rui Gaspar, Sílvia Luís et al.ARTICLEJournal of Risk Research2015Cited by: 3References: 6

    In accordance with cognitive dissonance theory, individuals generally avoid information that is not consistent with their cognitions, to avoid psychological discomfort associated with tensions arising from contradictory beliefs. Information avoidance may thus make risk communication less successful. To address this, we presented information on red meat risks to red meat consumers. To explore information exposure effects, attitudes toward red meat…

  • Social media as a useful tool in food risk and benefit communication? A strategic orientation approach

    Pieter Rutsaert, Zuzanna Pieniak et al.ARTICLEFood Policy2014Cited by: 8References: 4

  • Reversing Urban Bias in African Rice Markets

    Open AccessMatty Demont, Pieter Rutsaert et al.ARTICLEWorld Development2013Cited by: 5References: 8