Caroline Schooler
Biographic Data
| ID | 4787784 |
|---|---|
| NAME | Caroline Schooler |
| GIVEN NAMES | Caroline |
| FAMILY NAME | Schooler |
| SIGNATURE | SCHOOLER C |
| AFFILIATIONS | Stanford University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 1 |
Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact
The authors examined comparative effects of five health campaign channels used in the Stanford Five-City Multifactor Risk Reduction Project. Three distinct criterion variables were evaluated: (a) reach, measured as the number of messages intervention community residents remembered; (b) specificity, assessed by examining whether the campaign differentially reached those who were already knowledgeable and practicing cardiovascular disease risk redu…
Exploring a Model of Symbolic Social Communication
We propose a model of symbolic social communication to explain the process whereby sociocultural identity mediates relationships among receivers, sources and messages to shape message effects. This exploratory study examines how two at-risk groups of African American men responded to various HIV prevention messages delivered by celebrity and professional sources. We interviewed 47 men from a homeless shelter and 50 male college students. Members …
Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact
The authors examined comparative effects of five health campaign channels used in the Stanford Five-City Multifactor Risk Reduction Project. Three distinct criterion variables were evaluated: (a) reach, measured as the number of messages intervention community residents remembered; (b) specificity, assessed by examining whether the campaign differentially reached those who were already knowledgeable and practicing cardiovascular disease risk redu…
Exploring a Model of Symbolic Social Communication
We propose a model of symbolic social communication to explain the process whereby sociocultural identity mediates relationships among receivers, sources and messages to shape message effects. This exploratory study examines how two at-risk groups of African American men responded to various HIV prevention messages delivered by celebrity and professional sources. We interviewed 47 men from a homeless shelter and 50 male college students. Members …
Exploring a Model of Symbolic Social Communication
We propose a model of symbolic social communication to explain the process whereby sociocultural identity mediates relationships among receivers, sources and messages to shape message effects. This exploratory study examines how two at-risk groups of African American men responded to various HIV prevention messages delivered by celebrity and professional sources. We interviewed 47 men from a homeless shelter and 50 male college students. Members …
Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact
The authors examined comparative effects of five health campaign channels used in the Stanford Five-City Multifactor Risk Reduction Project. Three distinct criterion variables were evaluated: (a) reach, measured as the number of messages intervention community residents remembered; (b) specificity, assessed by examining whether the campaign differentially reached those who were already knowledgeable and practicing cardiovascular disease risk redu…
Media Influence and Health (2 works) · Media Studies and Communication (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Business (1 work) · Channel (broadcasting (1 work) · Climate Change Communication and Perception (1 work)