Valentina Mazzoli
Biographic Data
| ID | 4795266 |
|---|---|
| NAME | Valentina Mazzoli |
| GIVEN NAMES | Valentina |
| FAMILY NAME | Mazzoli |
| SIGNATURE | MAZZOLI V |
| AFFILIATIONS | University of Verona |
| ORCID | 0000-0002-8344-0356 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Luxury Fashion’s Transparency Paradox on TikTok
Luxury fashion brands must balance transparency with exclusivity. Drawing on signaling theory, this research examines how transparency is communicated, perceived, and strategically managed on TikTok. Study 1 analyzes 5,565 posts, revealing limited explicit transparency and showing that production-focused content drives the highest engagement. Study 2 combines an online experiment with managerial expert interviews. Results show that production tra…
Scarcity in luxury brand digital communication
On Instagram, new trends in communication strategies are emerging. An increasing number of luxury brands struggle to attract consumers’ interest in the digital environment through communication scarcity. This study reveals the effects of Instagram communication scarcity on consumers’ perceptions of luxury brands by following uses and gratifications theory. By exploring recent examples of luxury brand digital communication strategies based on scar…
Integrating tourists’ walk and talk
This study provides a methodological contribution in the analysis of tourists’ sustainable behaviour. Traditional methods encounter challenges in addressing the attitude-behaviour gap, prompting the need for new approaches. Using diverse big data sources, the paper introduces a novel methodology for analysing real behaviour patterns, extending Social Network Analysis tech-niques. The aim is to identify sustainable behaviours that ease overcrowdin…
Integrating tourists’ walk and talk
This study provides a methodological contribution in the analysis of tourists’ sustainable behaviour. Traditional methods encounter challenges in addressing the attitude-behaviour gap, prompting the need for new approaches. Using diverse big data sources, the paper introduces a novel methodology for analysing real behaviour patterns, extending Social Network Analysis tech-niques. The aim is to identify sustainable behaviours that ease overcrowdin…
Integrating tourists’ walk and talk
This study provides a methodological contribution in the analysis of tourists’ sustainable behaviour. Traditional methods encounter challenges in addressing the attitude-behaviour gap, prompting the need for new approaches. Using diverse big data sources, the paper introduces a novel methodology for analysing real behaviour patterns, extending Social Network Analysis tech-niques. The aim is to identify sustainable behaviours that ease overcrowdin…
Scarcity in luxury brand digital communication
On Instagram, new trends in communication strategies are emerging. An increasing number of luxury brands struggle to attract consumers’ interest in the digital environment through communication scarcity. This study reveals the effects of Instagram communication scarcity on consumers’ perceptions of luxury brands by following uses and gratifications theory. By exploring recent examples of luxury brand digital communication strategies based on scar…
Luxury Fashion’s Transparency Paradox on TikTok
Luxury fashion brands must balance transparency with exclusivity. Drawing on signaling theory, this research examines how transparency is communicated, perceived, and strategically managed on TikTok. Study 1 analyzes 5,565 posts, revealing limited explicit transparency and showing that production-focused content drives the highest engagement. Study 2 combines an online experiment with managerial expert interviews. Results show that production tra…
Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Advertising (1 work) · Affect (linguistics) (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Destinations (1 work) · Digital Media and Philosophy (1 work) · Diverse Aspects of Tourism Research (1 work)