Harold F Koenig
Biographic Data
| ID | 4804140 |
|---|---|
| NAME | Harold F Koenig |
| GIVEN NAMES | Harold F |
| FAMILY NAME | Koenig |
| SIGNATURE | KOENIG H F |
| AFFILIATIONS | Oregon State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2002 |
| H-INDEX | 1 |
Building Brand Community
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insig…
Mail Survey Response Rate Patterns in a Population of the Elderly: Does Response Deteriorate With Age
Journal Article MAIL SURVEY RESPONSE RATE PATTERNS IN A POPULATION OF THE ELDERLY: DOES RESPONSE DETERIORATE WITH AGE? Get access DENNIS O. KALDENBERG, DENNIS O. KALDENBERG DENNIS O. KALDENBERG is research associate in marketing; HAROLD F. KOENIG is assistant professor of marketing; and BORIS W. BECKER is professor of marketing, Department of Management and Marketing, College of Business, Oregon State University. The authors acknowledge James H. …
Mail Survey Response Rate Patterns in a Population of the Elderly: Does Response Deteriorate With Age
Journal Article MAIL SURVEY RESPONSE RATE PATTERNS IN A POPULATION OF THE ELDERLY: DOES RESPONSE DETERIORATE WITH AGE? Get access DENNIS O. KALDENBERG, DENNIS O. KALDENBERG DENNIS O. KALDENBERG is research associate in marketing; HAROLD F. KOENIG is assistant professor of marketing; and BORIS W. BECKER is professor of marketing, Department of Management and Marketing, College of Business, Oregon State University. The authors acknowledge James H. …
Mail Survey Response Rate Patterns in a Population of the Elderly: Does Response Deteriorate With Age
Journal Article MAIL SURVEY RESPONSE RATE PATTERNS IN A POPULATION OF THE ELDERLY: DOES RESPONSE DETERIORATE WITH AGE? Get access DENNIS O. KALDENBERG, DENNIS O. KALDENBERG DENNIS O. KALDENBERG is research associate in marketing; HAROLD F. KOENIG is assistant professor of marketing; and BORIS W. BECKER is professor of marketing, Department of Management and Marketing, College of Business, Oregon State University. The authors acknowledge James H. …
Building Brand Community
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insig…
Computer Science (2 works) · Sociology (2 works) · Advertising (1 works) · Brand awareness (1 works) · Brand Community (1 works) · Brand equity (1 works) · Brand extension (1 works) · Brand Loyalty (1 works) · Brand management (1 works) · Business (1 works)