Margherita Bellanca
Biographic Data
| ID | 4805217 |
|---|---|
| NAME | Margherita Bellanca |
| GIVEN NAMES | Margherita |
| FAMILY NAME | Bellanca |
| SIGNATURE | BELLANCA M |
| ORCID | 0000-0002-2582-3244 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A multilevel threshold public good perspective on place branding
This paper proposes a new interpretation of place brand as a multilevel threshold public good (MTPG) produced by the interaction of narratives from different geographical levels. Using an original dataset of Google trends and tweets from Italian provinces and regions, we test the hypothesis that place branding has a multilevel structure. We further test the MTPG framework applied to place branding, showing that place branding is influenced by dif…
No prominent works on this page.
A multilevel threshold public good perspective on place branding
This paper proposes a new interpretation of place brand as a multilevel threshold public good (MTPG) produced by the interaction of narratives from different geographical levels. Using an original dataset of Google trends and tweets from Italian provinces and regions, we test the hypothesis that place branding has a multilevel structure. We further test the MTPG framework applied to place branding, showing that place branding is influenced by dif…
Advertising (1 work) · Attractiveness (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Economic geography (1 work) · Economics (1 work) · Epistemology (1 work)