Narcisa Medranda Morales
Biographic Data
| ID | 4815580 |
|---|---|
| NAME | Narcisa Medranda Morales |
| GIVEN NAMES | Narcisa Medranda |
| FAMILY NAME | Morales |
| SIGNATURE | MORALES N M |
| AFFILIATIONS | Politecnica Salesiana University |
| ORCID | 0000-0002-8191-9849 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
IA generativa y efectividad de detección de una deepfake: Análisis sobre la efectividad en la capacidad de detección de una deepfake entre inteligencia artificial y el cerebro humano
La inteligencia artificial ha transformado múltiples industrias, especialmente en la generación de imágenes y vídeos. La aparición de herramientas capaces de crear vídeos hiperrealistas plantea serios riesgos en la suplantación de identidad. Este artículo examina el fenómeno de los deepfakes, junto con factores que inciden al momento de identificarlos y presenta un estudio experimental que evalúa la efectividad de la detección de estos contenidos…
Adoption and usability of Artificial Intelligence in marketing content creation
This article aims to analyze the adoption and usability of Artificial Intelligence (AI) in digital marketing content creation, simultaneously addressing associated perceptions, challenges, and ethical considerations. A mixed methodology was developed using a descriptive-exploratory approach, applying a digital survey to 470 users and complemented by a focus group composed of six advertising agencies and company experts. The results indicate a hig…
Reading Comprehension: An Essential Process for the Development of Critical Thinking
People have the right to receive a quality of education that promotes, among other things, reading comprehension and the development of critical thinking. In Ecuador, there is a need to implement strategies and design educational programs to encourage and facilitate the development of these skills. This research focuses on the relationship between reading comprehension and the development of critical thinking, with a particular interest in the ed…
Alternative and Traditional Media on Twitter: Ecuador National Strike of 2019
The constant demands of citizens to be informed in real time have made Twitter an ideal tool for mass use. This social network has originated a new user of social communication, and is used to present public images and appeal to the population, at the same time that it is displacing the pre-eminence of traditional communication media. During the national strike in Ecuador in October 2019, alternative and conventional media used this platform to i…
Transparency of government healthcare websites: A predictive model based on the main public administrations of Chile, Colombia, Ecuador, and Spain
Transparency and public accountability are two essential aspects of public administrations because they help to prevent possible cases of corruption and encourage citizen participation. In this sense, transparency is a communicative, not merely administrative or legal, process between public institutions and citizens. The main objective of this study is to identify predictive factors of transparency in government healthcare centers in Chile, Colo…
Interactive Maps for the Production of Knowledge and the Promotion of Participation from the Perspective of Communication, Journalism, and Digital Humanities
New technologies have allowed traditional map production criteria to be modified or even subverted. Starting from the communication sciences—journalism in particular—and digital humanities via the history of communication, we show how to use interactive digital maps for the production and publication of knowledge through and/or for participation. Firstly, we establish the theoretical-conceptual framework necessary to base the practices, dividing …
Transparency for Participation through the Communication Approach
Transparency is a communicative process whose aim is to provide citizens with information that will promote their participation in public affairs. However, its application is often reduced to a legally stipulated administrative act. In contrast, this article sets out the principles, attributes and evidence of transparency from a communication perspective, taking into consideration that transparency is treated as a process through which recipients…
Health Transparency and Communication on the Government Websites of Ibero-American Countries: The Cases of Chile, Colombia, Ecuador, and Spain
Through the strategic use of health communication from their websites, government institutions can achieve greater promotion and prevent health issues for citizens, at whom such websites are aimed. Thus, the transparency of these sites is essential to favor issues such as participation, accountability, and good governance. In the present study, through content analysis, we examined how active transparency and communication in health is built thro…
Transparencia de la información pública en las páginas web de municipios de España y Ecuador
This article addresses the issues of public information and citizen participation as elements for the construction of democracy. The new information and communication technologies allow greater information transparency and efficiency in the exchange between citizens and the administration of the offices accountable for managing public projects and resources. Using Infoparticipa methodology, webpages of Ecuador and Spain municipalities were analyz…
Evaluation of transparency of public information on Canadian mining projects in Ecuador
Transparency of public information in extractive industries is considered a way to counteract anti-democratic factors such as corruption and secrecy. It tends to provide public confidence in the authorities and facilitates the active participation of the citizens. In Ecuador, the Organic Law on Transparency and Access to Public Information requires, along with other laws, the publication of transparent information on aspects of public life, for i…
Interaction and user-generated content on online informative platforms: A comparison of journalists in Colombia, Peru and Ecuador1
Interactivity is among the main characteristics of online journalism because it helps to build bridges between the media, journalists and the users to whom the news is directed. This article, based on in-depth interviews with 35 journalists, examines the concept of interaction as understood by media sources in Colombia, Peru and Ecuador. These three countries are culturally and historically similar and have similar levels of Internet access. Most…
La transparencia de los municipios de ecuador en sus sitios web: Metodología Y Resultados
El acceso a la información es un nuevo derecho de las personas. La transparencia de las administraciones públicas, como valor y práctica, comporta beneficios en términos de democracia y desarrollo. La metodología Infoparticipa se ha diseñado y experimentado en España para evaluar e impulsar mejoras y se ha concebido como una auditoría cívica. Ahora se ha aplicado en Ecuador, adaptándola a su estructura administrativa y legislación, y se postula c…
Evaluation of transparency of public information on Canadian mining projects in Ecuador
Transparency of public information in extractive industries is considered a way to counteract anti-democratic factors such as corruption and secrecy. It tends to provide public confidence in the authorities and facilitates the active participation of the citizens. In Ecuador, the Organic Law on Transparency and Access to Public Information requires, along with other laws, the publication of transparent information on aspects of public life, for i…
Transparency of government healthcare websites: A predictive model based on the main public administrations of Chile, Colombia, Ecuador, and Spain
Transparency and public accountability are two essential aspects of public administrations because they help to prevent possible cases of corruption and encourage citizen participation. In this sense, transparency is a communicative, not merely administrative or legal, process between public institutions and citizens. The main objective of this study is to identify predictive factors of transparency in government healthcare centers in Chile, Colo…
Alternative and Traditional Media on Twitter: Ecuador National Strike of 2019
The constant demands of citizens to be informed in real time have made Twitter an ideal tool for mass use. This social network has originated a new user of social communication, and is used to present public images and appeal to the population, at the same time that it is displacing the pre-eminence of traditional communication media. During the national strike in Ecuador in October 2019, alternative and conventional media used this platform to i…
Interaction and user-generated content on online informative platforms: A comparison of journalists in Colombia, Peru and Ecuador1
Interactivity is among the main characteristics of online journalism because it helps to build bridges between the media, journalists and the users to whom the news is directed. This article, based on in-depth interviews with 35 journalists, examines the concept of interaction as understood by media sources in Colombia, Peru and Ecuador. These three countries are culturally and historically similar and have similar levels of Internet access. Most…
La transparencia de los municipios de ecuador en sus sitios web: Metodología Y Resultados
El acceso a la información es un nuevo derecho de las personas. La transparencia de las administraciones públicas, como valor y práctica, comporta beneficios en términos de democracia y desarrollo. La metodología Infoparticipa se ha diseñado y experimentado en España para evaluar e impulsar mejoras y se ha concebido como una auditoría cívica. Ahora se ha aplicado en Ecuador, adaptándola a su estructura administrativa y legislación, y se postula c…
Evaluation of transparency of public information on Canadian mining projects in Ecuador
Transparency of public information in extractive industries is considered a way to counteract anti-democratic factors such as corruption and secrecy. It tends to provide public confidence in the authorities and facilitates the active participation of the citizens. In Ecuador, the Organic Law on Transparency and Access to Public Information requires, along with other laws, the publication of transparent information on aspects of public life, for i…
Interaction and user-generated content on online informative platforms: A comparison of journalists in Colombia, Peru and Ecuador1
Interactivity is among the main characteristics of online journalism because it helps to build bridges between the media, journalists and the users to whom the news is directed. This article, based on in-depth interviews with 35 journalists, examines the concept of interaction as understood by media sources in Colombia, Peru and Ecuador. These three countries are culturally and historically similar and have similar levels of Internet access. Most…
Interactive Maps for the Production of Knowledge and the Promotion of Participation from the Perspective of Communication, Journalism, and Digital Humanities
New technologies have allowed traditional map production criteria to be modified or even subverted. Starting from the communication sciences—journalism in particular—and digital humanities via the history of communication, we show how to use interactive digital maps for the production and publication of knowledge through and/or for participation. Firstly, we establish the theoretical-conceptual framework necessary to base the practices, dividing …
Transparency for Participation through the Communication Approach
Transparency is a communicative process whose aim is to provide citizens with information that will promote their participation in public affairs. However, its application is often reduced to a legally stipulated administrative act. In contrast, this article sets out the principles, attributes and evidence of transparency from a communication perspective, taking into consideration that transparency is treated as a process through which recipients…
Health Transparency and Communication on the Government Websites of Ibero-American Countries: The Cases of Chile, Colombia, Ecuador, and Spain
Through the strategic use of health communication from their websites, government institutions can achieve greater promotion and prevent health issues for citizens, at whom such websites are aimed. Thus, the transparency of these sites is essential to favor issues such as participation, accountability, and good governance. In the present study, through content analysis, we examined how active transparency and communication in health is built thro…
Transparencia de la información pública en las páginas web de municipios de España y Ecuador
This article addresses the issues of public information and citizen participation as elements for the construction of democracy. The new information and communication technologies allow greater information transparency and efficiency in the exchange between citizens and the administration of the offices accountable for managing public projects and resources. Using Infoparticipa methodology, webpages of Ecuador and Spain municipalities were analyz…
Transparency of government healthcare websites: A predictive model based on the main public administrations of Chile, Colombia, Ecuador, and Spain
Transparency and public accountability are two essential aspects of public administrations because they help to prevent possible cases of corruption and encourage citizen participation. In this sense, transparency is a communicative, not merely administrative or legal, process between public institutions and citizens. The main objective of this study is to identify predictive factors of transparency in government healthcare centers in Chile, Colo…
Reading Comprehension: An Essential Process for the Development of Critical Thinking
People have the right to receive a quality of education that promotes, among other things, reading comprehension and the development of critical thinking. In Ecuador, there is a need to implement strategies and design educational programs to encourage and facilitate the development of these skills. This research focuses on the relationship between reading comprehension and the development of critical thinking, with a particular interest in the ed…
Alternative and Traditional Media on Twitter: Ecuador National Strike of 2019
The constant demands of citizens to be informed in real time have made Twitter an ideal tool for mass use. This social network has originated a new user of social communication, and is used to present public images and appeal to the population, at the same time that it is displacing the pre-eminence of traditional communication media. During the national strike in Ecuador in October 2019, alternative and conventional media used this platform to i…
Adoption and usability of Artificial Intelligence in marketing content creation
This article aims to analyze the adoption and usability of Artificial Intelligence (AI) in digital marketing content creation, simultaneously addressing associated perceptions, challenges, and ethical considerations. A mixed methodology was developed using a descriptive-exploratory approach, applying a digital survey to 470 users and complemented by a focus group composed of six advertising agencies and company experts. The results indicate a hig…
IA generativa y efectividad de detección de una deepfake: Análisis sobre la efectividad en la capacidad de detección de una deepfake entre inteligencia artificial y el cerebro humano
La inteligencia artificial ha transformado múltiples industrias, especialmente en la generación de imágenes y vídeos. La aparición de herramientas capaces de crear vídeos hiperrealistas plantea serios riesgos en la suplantación de identidad. Este artículo examina el fenómeno de los deepfakes, junto con factores que inciden al momento de identificarlos y presenta un estudio experimental que evalúa la efectividad de la detección de estos contenidos…
Political science (10 works) · Computer Science (8 works) · Business (7 works) · E-Government and Public Services (6 works) · Public relations (6 works) · Law (5 works) · Administrative Law and Governance (4 works) · Communication and COVID-19 Impact (4 works) · Transparency (behavior (4 works) · Law (3 works)