A A Rauf
Biographic Data
| ID | 48277 |
|---|---|
| NAME | A A Rauf |
| GIVEN NAMES | A A |
| FAMILY NAME | Rauf |
| SIGNATURE | RAUF A A |
| AFFILIATIONS | Information Technology University |
| ORCID | 0000-0002-9730-2296 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Secularchy: Suppressing the Sacred in International Business
Purpose The purpose of this paper is to explore and critically examine the integration of religious perspectives in diversity and inclusion (D&I) initiatives in the context of international business (IB). Design/methodology/approach This qualitative study used a case study methodology, focusing on an international consulting firm, inspired by Islamic Sufism, and their clients in South Africa and Pakistan. Data were collected through semi-structur…
Vlogging gastronomic tourism: Understanding Global North-South dynamics in YouTube videos and their audiences' feedback
Gastronomic tourism is a developed research stream in tourism studies. Previous literature, however, has mainly shed light either on the micro-context of food itself or on meso-contexts such as heritage and regional food sourcing. Given this situation, previous research has called for examining this aspect of food tourism, aptly named the 'cultural turn' in food tourism. This paper adds to extant theoretical conversations by studying popular inte…
Maintaining Sacred Identities: How Religious Anti‐Consumption Conflicts with Culture
Drawing on in‐depth interview data from an Islamic orthodox social movement in Pakistan, we investigate how participants invoke religious ideology to forge anti‐consumption behaviour in opposition to prevailing cultural norms. We identify anti‐consumption behaviour fuelled by foreign values, foreign lifestyles, Islamic values, and Islamic lifestyles. Coloured by a value system that steers them toward a distinct Islamic lifestyle and away from alt…
Making the case for reusing and sharing data in qualitative consumer research
To address the prohibitive cost of qualitative research and to increase the utility and versatility of collected data, this paper puts forth the idea of reusing and sharing qualitative data. This procedure may be employed not only across projects carried out by the same researchers (reuse), but perhaps more importantly also across scholars working separately prior to data analysis (sharing). The paper then notes possible opportunities, important …
Pathway to piety: Sacred time as continuous effort
Clothes That Make the Man: Understanding How the Extended Self Is Formed, Expressed and Negotiated by Male Tablighi Jamaat Adherents
Deviating from the predominantly women-focused investigations on Islamic clothing in anthropology, religion and consumer studies, this research places men's Islamic clothing under the spotlight to understand how the notion of the extended self is evidenced in a religious context. Using a multi-sited ethnographic and in-depth interview approach to study the context of middle-class Pakistani male participants of the traditional revivalist movement …
An Islamic Revivalist Group's Unsuccessful Attempt to Find Meaning on WhatsApp: A Case Study of Understanding Unsustainable Asymmetrical Logics between Traditional Religion and the Digital Realm
The coronavirus pandemic has disrupted society in myriad ways, but how the pandemic has changed traditional forms of religion has been relatively understudied. Addressing this caveat, in this paper, I try to understand how adherents of an Islamic revivalist movement, the Tablighi Jamaat, turn to WhatsApp for meaning-making at the onset of the pandemic in Pakistan. The adherents are unable to sustain the use of the digital space due to incompatibi…
New Moralities for New Media? Assessing the Role of Social Media in Acts of Terror and Providing Points of Deliberation for Business Ethics
Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization
Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat
Erving Goffman’s concept of total institutions has been seldom explored in terms of how it restricts or promotes consumption practices. In an effort to redress the lacuna in the extant literature, this article draws on the findings of an ethnographic study of the Tablighi Jamaat, an orthodox religious organization originating in South Asia, whose participants undergo discursive inculcation in an environment that may be characterized as a soft tot…
Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat
Erving Goffman’s concept of total institutions has been seldom explored in terms of how it restricts or promotes consumption practices. In an effort to redress the lacuna in the extant literature, this article draws on the findings of an ethnographic study of the Tablighi Jamaat, an orthodox religious organization originating in South Asia, whose participants undergo discursive inculcation in an environment that may be characterized as a soft tot…
Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization
Pathway to piety: Sacred time as continuous effort
Vlogging gastronomic tourism: Understanding Global North-South dynamics in YouTube videos and their audiences' feedback
Gastronomic tourism is a developed research stream in tourism studies. Previous literature, however, has mainly shed light either on the micro-context of food itself or on meso-contexts such as heritage and regional food sourcing. Given this situation, previous research has called for examining this aspect of food tourism, aptly named the 'cultural turn' in food tourism. This paper adds to extant theoretical conversations by studying popular inte…
An Islamic Revivalist Group's Unsuccessful Attempt to Find Meaning on WhatsApp: A Case Study of Understanding Unsustainable Asymmetrical Logics between Traditional Religion and the Digital Realm
The coronavirus pandemic has disrupted society in myriad ways, but how the pandemic has changed traditional forms of religion has been relatively understudied. Addressing this caveat, in this paper, I try to understand how adherents of an Islamic revivalist movement, the Tablighi Jamaat, turn to WhatsApp for meaning-making at the onset of the pandemic in Pakistan. The adherents are unable to sustain the use of the digital space due to incompatibi…
Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization
Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat
Erving Goffman’s concept of total institutions has been seldom explored in terms of how it restricts or promotes consumption practices. In an effort to redress the lacuna in the extant literature, this article draws on the findings of an ethnographic study of the Tablighi Jamaat, an orthodox religious organization originating in South Asia, whose participants undergo discursive inculcation in an environment that may be characterized as a soft tot…
New Moralities for New Media? Assessing the Role of Social Media in Acts of Terror and Providing Points of Deliberation for Business Ethics
Making the case for reusing and sharing data in qualitative consumer research
To address the prohibitive cost of qualitative research and to increase the utility and versatility of collected data, this paper puts forth the idea of reusing and sharing qualitative data. This procedure may be employed not only across projects carried out by the same researchers (reuse), but perhaps more importantly also across scholars working separately prior to data analysis (sharing). The paper then notes possible opportunities, important …
Pathway to piety: Sacred time as continuous effort
Clothes That Make the Man: Understanding How the Extended Self Is Formed, Expressed and Negotiated by Male Tablighi Jamaat Adherents
Deviating from the predominantly women-focused investigations on Islamic clothing in anthropology, religion and consumer studies, this research places men's Islamic clothing under the spotlight to understand how the notion of the extended self is evidenced in a religious context. Using a multi-sited ethnographic and in-depth interview approach to study the context of middle-class Pakistani male participants of the traditional revivalist movement …
An Islamic Revivalist Group's Unsuccessful Attempt to Find Meaning on WhatsApp: A Case Study of Understanding Unsustainable Asymmetrical Logics between Traditional Religion and the Digital Realm
The coronavirus pandemic has disrupted society in myriad ways, but how the pandemic has changed traditional forms of religion has been relatively understudied. Addressing this caveat, in this paper, I try to understand how adherents of an Islamic revivalist movement, the Tablighi Jamaat, turn to WhatsApp for meaning-making at the onset of the pandemic in Pakistan. The adherents are unable to sustain the use of the digital space due to incompatibi…
Maintaining Sacred Identities: How Religious Anti‐Consumption Conflicts with Culture
Drawing on in‐depth interview data from an Islamic orthodox social movement in Pakistan, we investigate how participants invoke religious ideology to forge anti‐consumption behaviour in opposition to prevailing cultural norms. We identify anti‐consumption behaviour fuelled by foreign values, foreign lifestyles, Islamic values, and Islamic lifestyles. Coloured by a value system that steers them toward a distinct Islamic lifestyle and away from alt…
Secularchy: Suppressing the Sacred in International Business
Purpose The purpose of this paper is to explore and critically examine the integration of religious perspectives in diversity and inclusion (D&I) initiatives in the context of international business (IB). Design/methodology/approach This qualitative study used a case study methodology, focusing on an international consulting firm, inspired by Islamic Sufism, and their clients in South Africa and Pakistan. Data were collected through semi-structur…
Vlogging gastronomic tourism: Understanding Global North-South dynamics in YouTube videos and their audiences' feedback
Gastronomic tourism is a developed research stream in tourism studies. Previous literature, however, has mainly shed light either on the micro-context of food itself or on meso-contexts such as heritage and regional food sourcing. Given this situation, previous research has called for examining this aspect of food tourism, aptly named the 'cultural turn' in food tourism. This paper adds to extant theoretical conversations by studying popular inte…
Sociology (10 works) · Law (6 works) · Political science (6 works) · Islam (5 works) · Social science (5 works) · Anthropology (4 works) · Gender Studies (4 works) · Aesthetics (3 works) · Anthropological Studies and Insights (3 works) · Law (3 works)