Deborah O’malley
Biographic Data
| ID | 4860129 |
|---|---|
| NAME | Deborah O’malley |
| GIVEN NAMES | Deborah |
| FAMILY NAME | O’malley |
| SIGNATURE | O’MALLEY D |
| ORCID | 0000-0002-3186-9257 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Gaining perspective
This study examined how framed messages affect viewer attention to and cognitive processing of osteoporosis prevention print ads. Attention was measured with eye tracking technology. Cognitive processing was assessed through masked recall. A total of 60 college-aged women viewed 12 gain-framed, 12 loss-framed, and 12 neutral-framed ads. Number of fixations, dwell time, and recall of gain-framed osteoporosis prevention ads were higher than loss-fr…
Gaining perspective
This study examined how framed messages affect viewer attention to and cognitive processing of osteoporosis prevention print ads. Attention was measured with eye tracking technology. Cognitive processing was assessed through masked recall. A total of 60 college-aged women viewed 12 gain-framed, 12 loss-framed, and 12 neutral-framed ads. Number of fixations, dwell time, and recall of gain-framed osteoporosis prevention ads were higher than loss-fr…
Gaining perspective
This study examined how framed messages affect viewer attention to and cognitive processing of osteoporosis prevention print ads. Attention was measured with eye tracking technology. Cognitive processing was assessed through masked recall. A total of 60 college-aged women viewed 12 gain-framed, 12 loss-framed, and 12 neutral-framed ads. Number of fixations, dwell time, and recall of gain-framed osteoporosis prevention ads were higher than loss-fr…
Advertising (1 works) · Behavioral Health and Interventions (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Frame (networking (1 works) · Media Influence and Health (1 works) · Medicine (1 works) · Perspective (graphical (1 works) · Psychology (1 works)