Trevor Sweetnam
Biographic Data
| ID | 4871669 |
|---|---|
| NAME | Trevor Sweetnam |
| GIVEN NAMES | Trevor |
| FAMILY NAME | Sweetnam |
| SIGNATURE | SWEETNAM T |
| ORCID | 0000-0002-4264-8978 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
An Online ‘Face to Face’ Focus Group Approach for Understanding How Household Energy Use and Green Investment Decisions Differ by Personality Traits
In a UK context, encouraging the uptake of energy efficiency measures at the household level is an ongoing challenge of ever-increasing importance. A combination of economic and psychological factors influence green investment decisions and so this study aims to determine whether online focus groups are a viable means of interacting and evaluating the effectiveness of personality tailored marketing strategies. Here, we present the learnings from …
An Online ‘Face to Face’ Focus Group Approach for Understanding How Household Energy Use and Green Investment Decisions Differ by Personality Traits
In a UK context, encouraging the uptake of energy efficiency measures at the household level is an ongoing challenge of ever-increasing importance. A combination of economic and psychological factors influence green investment decisions and so this study aims to determine whether online focus groups are a viable means of interacting and evaluating the effectiveness of personality tailored marketing strategies. Here, we present the learnings from …
An Online ‘Face to Face’ Focus Group Approach for Understanding How Household Energy Use and Green Investment Decisions Differ by Personality Traits
In a UK context, encouraging the uptake of energy efficiency measures at the household level is an ongoing challenge of ever-increasing importance. A combination of economic and psychological factors influence green investment decisions and so this study aims to determine whether online focus groups are a viable means of interacting and evaluating the effectiveness of personality tailored marketing strategies. Here, we present the learnings from …
Business (1 work) · Context (archaeology (1 work) · Efficient energy use (1 work) · Energy (signal processing (1 work) · Engineering (1 work) · Environmental Education and Sustainability (1 work) · Focus group (1 work) · Focus Groups and Qualitative Methods (1 work) · Impact of Technology on Adolescents (1 work) · Marketing (1 work)