Tiantian Bao
Biographic Data
| ID | 4872574 |
|---|---|
| NAME | Tiantian Bao |
| GIVEN NAMES | Tiantian |
| FAMILY NAME | Bao |
| SIGNATURE | BAO T |
| AFFILIATIONS | Fudan University |
| ORCID | 0000-0002-7439-460X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The influence of new farmer live streamer characteristics on purchase intention
Introduction Agricultural live streaming has emerged as a vital channel for rural development, yet limited research examines how new farmer live streamers’ characteristics influence consumer behavior. Guided by the Stimulus–Organism–Response (S-O-R) framework and parasocial interaction theory, this study investigates how the characteristics of new farmer live streamers shape consumers’ purchase intention in agricultural e-commerce. Methods Five k…
Study on the grossular rabbit with high hardness excavated from Yin Ruins, Anyang, China
Study on the grossular rabbit with high hardness excavated from Yin Ruins, Anyang, China
The influence of new farmer live streamer characteristics on purchase intention
Introduction Agricultural live streaming has emerged as a vital channel for rural development, yet limited research examines how new farmer live streamers’ characteristics influence consumer behavior. Guided by the Stimulus–Organism–Response (S-O-R) framework and parasocial interaction theory, this study investigates how the characteristics of new farmer live streamers shape consumers’ purchase intention in agricultural e-commerce. Methods Five k…
Agriculture (1 work) · Ancient history (1 work) · Archaeology (1 work) · China (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural values (1 work) · Digital Marketing and Social Media (1 work) · Forensic Anthropology and Bioarchaeology Studies (1 work) · Geochemistry (1 work) · Geography (1 work)