Saku Mäkinen
Biographic Data
| ID | 4873707 |
|---|---|
| NAME | Saku Mäkinen |
| GIVEN NAMES | Saku |
| FAMILY NAME | Mäkinen |
| SIGNATURE | MÄKINEN S |
| AFFILIATIONS | Tampere University |
| ORCID | 0000-0001-5163-4757 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Innovation ecosystems as structures
Dialectic tensions driving niche creation – A case study of a local energy system
Exploring institutional drivers and barriers of the circular economy
Roles during innovation ecosystem genesis
Addressing the Consumer in Standardised Advertisements
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised adver…
Dialectic tensions driving niche creation – A case study of a local energy system
Addressing the Consumer in Standardised Advertisements
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised adver…
Addressing the Consumer in Standardised Advertisements
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised adver…
Exploring institutional drivers and barriers of the circular economy
Roles during innovation ecosystem genesis
Dialectic tensions driving niche creation – A case study of a local energy system
Innovation ecosystems as structures
Computer Science (4 works) · Business (3 works) · Political science (3 works) · Biology (2 works) · Ecology (2 works) · Economics (2 works) · Ecosystem (2 works) · Innovation and Knowledge Management (2 works) · Knowledge management (2 works) · Normative (2 works)