Abhishek Jha
Biographic Data
| ID | 4883092 |
|---|---|
| NAME | Abhishek Jha |
| GIVEN NAMES | Abhishek |
| FAMILY NAME | Jha |
| SIGNATURE | JHA A |
| ORCID | 0000-0001-9161-0450 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior
The continuous progress of society in using online resources has given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus, and YouTube to promote their product, service, or brand worldwide. Increase of consumer engagement in online social activities has forced companies to integrate social media fa…
No prominent works on this page.
Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior
The continuous progress of society in using online resources has given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus, and YouTube to promote their product, service, or brand worldwide. Increase of consumer engagement in online social activities has forced companies to integrate social media fa…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Perception (1 work) · Political science (1 work) · Product (mathematics (1 work) · Promotion (chess (1 work)