Alexandra Appel
Biographic Data
| ID | 4883727 |
|---|---|
| NAME | Alexandra Appel |
| GIVEN NAMES | Alexandra |
| FAMILY NAME | Appel |
| SIGNATURE | APPEL A |
| AFFILIATIONS | University of Würzburg |
| ORCID | 0000-0001-5689-6684 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
(Retail) platform legitimation through municipal partnerships
Collaborations between digital platforms and governments are increasingly common, and understanding these partnerships is essential for grasping how platforms navigate and influence urban governance and market boundaries. This paper examines the legitimation processes involved in such collaborations, focusing on the eBay Deine Stadt initiative as a case study. This initiative, led by eBay, helps municipalities launch local online marketplaces, fa…
Reconsidering retailers' resilience and the city
This study aims to better understand retailers' resilience by conducting a micro-level analysis of retailers against the backdrop of the current Covid-19 crisis. Focusing on e-commerce strategies, the paper reveals that for a better understanding of retailer's resilience it proves helpful to analytically differentiate subjective and objective aspects that influence the personal ‘capacities to respond’, leading to more or less (pro)active reaction…
Embeddedness and the (re)making of retail space in the realm of multichannel retailing
The purpose of this article is to investigate the value of the concept of embeddedness for economic geographers. Alongside the case study of the multichannel grocery retailing brand Migros in Turkey, the spatial impacts – in relational and physical terms – of digitalization and the integration of an online shop into the profile of a supermarket chain are investigated. In applying the concept of embeddedness the article seeks to understand these c…
Migros Türk – ein (trans-) nationales Unternehmen und Prozesse der Globalisierung im türkischen Lebensmitteleinzelhandel
No abstract available
Embeddedness and the (re)making of retail space in the realm of multichannel retailing
The purpose of this article is to investigate the value of the concept of embeddedness for economic geographers. Alongside the case study of the multichannel grocery retailing brand Migros in Turkey, the spatial impacts – in relational and physical terms – of digitalization and the integration of an online shop into the profile of a supermarket chain are investigated. In applying the concept of embeddedness the article seeks to understand these c…
Reconsidering retailers' resilience and the city
This study aims to better understand retailers' resilience by conducting a micro-level analysis of retailers against the backdrop of the current Covid-19 crisis. Focusing on e-commerce strategies, the paper reveals that for a better understanding of retailer's resilience it proves helpful to analytically differentiate subjective and objective aspects that influence the personal ‘capacities to respond’, leading to more or less (pro)active reaction…
Migros Türk – ein (trans-) nationales Unternehmen und Prozesse der Globalisierung im türkischen Lebensmitteleinzelhandel
No abstract available
Embeddedness and the (re)making of retail space in the realm of multichannel retailing
The purpose of this article is to investigate the value of the concept of embeddedness for economic geographers. Alongside the case study of the multichannel grocery retailing brand Migros in Turkey, the spatial impacts – in relational and physical terms – of digitalization and the integration of an online shop into the profile of a supermarket chain are investigated. In applying the concept of embeddedness the article seeks to understand these c…
Reconsidering retailers' resilience and the city
This study aims to better understand retailers' resilience by conducting a micro-level analysis of retailers against the backdrop of the current Covid-19 crisis. Focusing on e-commerce strategies, the paper reveals that for a better understanding of retailer's resilience it proves helpful to analytically differentiate subjective and objective aspects that influence the personal ‘capacities to respond’, leading to more or less (pro)active reaction…
(Retail) platform legitimation through municipal partnerships
Collaborations between digital platforms and governments are increasingly common, and understanding these partnerships is essential for grasping how platforms navigate and influence urban governance and market boundaries. This paper examines the legitimation processes involved in such collaborations, focusing on the eBay Deine Stadt initiative as a case study. This initiative, led by eBay, helps municipalities launch local online marketplaces, fa…
Business (3 works) · Geography (2 works) · Marketing (2 works) · Political science (2 works) · Sharing Economy and Platforms (2 works) · Sociology (2 works) · Civil engineering (1 work) · Computer Science (1 work) · Consumer Retail Behavior Studies (1 work) · Coronavirus disease 2019 (COVID-19 (1 work)