María Bonilla-Quijada
Biographic Data
| ID | 4895411 |
|---|---|
| NAME | María Bonilla-Quijada |
| GIVEN NAMES | María |
| FAMILY NAME | Bonilla-Quijada |
| SIGNATURE | BONILLA-QUIJADA M |
| AFFILIATIONS | Universitat Abat Oliba CEU |
| ORCID | 0000-0002-6580-2421 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Connecting Cultures in a Hispanic American Coil Project Through Expectations and Perceptions
Internationalization at home through Collaborative Online International Learning (COIL) has become established as a strategic way to expand intercultural experiences without the need for physical travel. However, little research has been done on the initial diagnosis of students before starting these projects, especially in Hispanic American contexts. This study addresses this gap by characterizing perceived preparedness, intercultural developmen…
Social media and urban tourism
Customer engagement on Instagram for luxury fashion brands
This study explores the engagement generated by the posts that luxury brands publish on Instagram, based on the different types of content, communication strategies and other aspects of those posts. Its main intention is to clarify which items lead to a greater engagement of luxury fashion brands with their Instagram audience. A content analysis method was applied to analyse a random sample of 598 Instagram posts published by two of the world’s m…
No prominent works on this page.
Customer engagement on Instagram for luxury fashion brands
This study explores the engagement generated by the posts that luxury brands publish on Instagram, based on the different types of content, communication strategies and other aspects of those posts. Its main intention is to clarify which items lead to a greater engagement of luxury fashion brands with their Instagram audience. A content analysis method was applied to analyse a random sample of 598 Instagram posts published by two of the world’s m…
Connecting Cultures in a Hispanic American Coil Project Through Expectations and Perceptions
Internationalization at home through Collaborative Online International Learning (COIL) has become established as a strategic way to expand intercultural experiences without the need for physical travel. However, little research has been done on the initial diagnosis of students before starting these projects, especially in Hispanic American contexts. This study addresses this gap by characterizing perceived preparedness, intercultural developmen…
Social media and urban tourism
Digital Marketing and Social Media (2 works) · Social media (2 works) · Advertising (1 work) · Appeal (1 work) · Brand Engagement (1 work) · Business (1 work) · Competitive advantage (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work)