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Hironori Yagi

Biographic Data

ID4895436
NAMEHironori Yagi
GIVEN NAMESHironori
FAMILY NAMEYagi
SIGNATUREYAGI H
AFFILIATIONSThe University of Tokyo
ORCID0000-0001-9959-1186
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS5
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Does branding lead to better performance in urban farming? Structural model analysis from Tokyo

    Open Access•Runan Yang, Hironori Yagi•ARTICLE•Cities•2026•References: 50

    Urban agriculture has attracted growing interest worldwide, especially in highly urbanized regions such as Tokyo, where it offers a potential pathway to strengthen food security and community sustainability. However, how individual urban farmers perceive brand orientation and farm branding for their own businesses, and how this orientation affects their performance, should be explored. This study addresses this gap by surveying 145 urban farmers …

  • Persistence of sub-urban agriculture and landowners' behavior in the population declining phase: Case of the preferential tax treatment for rental farmland

    Open Access•Hironori Yagi, Shingo Yoshida•ARTICLE•Land Use Policy•2024•References: 51

    With the majority of the world’s population residing in urban areas, particularly in vast suburbs, land use control around the suburbs of large cities is a concern for not only protecting agricultural productivity but also maintaining a decent residential environment. A practical policy measure to address this concern is providing preferential tax treatments to landowners who lease out their farmland, and the Production Green Land (PGL) Act is a …

  • Evaluating occupational values in Japan's urban farming: A comparison between the Likert scale and Best-Worst Scaling methods

    Open Access•Runan Yang, Hironori Yagi•ARTICLE•Cities•2024•Cited by: 1•References: 56

    In Tokyo, where agricultural land is both scarce and expensive, understanding the motivations of farmers committed to sustainable practices is essential. This study explores the occupational values of environmentally conscious urban farmers pursuing organic certification. To address the middle response bias common with Likert scales in Japan, we utilized both a five-point Likert scale and Best-Worst Scaling (BWS). BWS, by identifying the most and…

  • Sustainability strategies and stakeholder management for upland farming

    Open Access•Keishi Ogawa, Guy Garrod et al.•ARTICLE•Land Use Policy•2023•References: 100

    Upland farming provides important benefits to society. To retain these benefits, measures to encourage farms to adopt practices that balance economic, environmental and social aspects of sustainability are required. This study used survey data from a sample of farms located in less-favoured areas in Northern England to identify the trade-offs between the three dimensions of farm-level sustainability and the impacts of farm behaviours on them, inc…

  • The future of agriculture in the shrinking suburbs: The impact of real estate income and housing costs

    Open Access•Hironori Yagi, Guy Garrod•ARTICLE•Land Use Policy•2018•Cited by: 4•References: 36

    This paper offers solutions to some of the challenges around maintaining productive agricultural land close to cities in countries facing a decline in urban populations. In such circumstances, some farmers have been observed to convert their land into real estate and leave farming before land prices decline, therefore decreasing the area of agricultural land close to large cities. In contrast, many suburban farmers in developed countries remain i…

  • The future of agriculture in the shrinking suburbs: The impact of real estate income and housing costs

    Open Access•Hironori Yagi, Guy Garrod•ARTICLE•Land Use Policy•2018•Cited by: 4•References: 36

    This paper offers solutions to some of the challenges around maintaining productive agricultural land close to cities in countries facing a decline in urban populations. In such circumstances, some farmers have been observed to convert their land into real estate and leave farming before land prices decline, therefore decreasing the area of agricultural land close to large cities. In contrast, many suburban farmers in developed countries remain i…

  • Evaluating occupational values in Japan's urban farming: A comparison between the Likert scale and Best-Worst Scaling methods

    Open Access•Runan Yang, Hironori Yagi•ARTICLE•Cities•2024•Cited by: 1•References: 56

    In Tokyo, where agricultural land is both scarce and expensive, understanding the motivations of farmers committed to sustainable practices is essential. This study explores the occupational values of environmentally conscious urban farmers pursuing organic certification. To address the middle response bias common with Likert scales in Japan, we utilized both a five-point Likert scale and Best-Worst Scaling (BWS). BWS, by identifying the most and…

  • The future of agriculture in the shrinking suburbs: The impact of real estate income and housing costs

    Open Access•Hironori Yagi, Guy Garrod•ARTICLE•Land Use Policy•2018•Cited by: 4•References: 36

    This paper offers solutions to some of the challenges around maintaining productive agricultural land close to cities in countries facing a decline in urban populations. In such circumstances, some farmers have been observed to convert their land into real estate and leave farming before land prices decline, therefore decreasing the area of agricultural land close to large cities. In contrast, many suburban farmers in developed countries remain i…

  • Sustainability strategies and stakeholder management for upland farming

    Open Access•Keishi Ogawa, Guy Garrod et al.•ARTICLE•Land Use Policy•2023•References: 100

    Upland farming provides important benefits to society. To retain these benefits, measures to encourage farms to adopt practices that balance economic, environmental and social aspects of sustainability are required. This study used survey data from a sample of farms located in less-favoured areas in Northern England to identify the trade-offs between the three dimensions of farm-level sustainability and the impacts of farm behaviours on them, inc…

  • Persistence of sub-urban agriculture and landowners' behavior in the population declining phase: Case of the preferential tax treatment for rental farmland

    Open Access•Hironori Yagi, Shingo Yoshida•ARTICLE•Land Use Policy•2024•References: 51

    With the majority of the world’s population residing in urban areas, particularly in vast suburbs, land use control around the suburbs of large cities is a concern for not only protecting agricultural productivity but also maintaining a decent residential environment. A practical policy measure to address this concern is providing preferential tax treatments to landowners who lease out their farmland, and the Production Green Land (PGL) Act is a …

  • Evaluating occupational values in Japan's urban farming: A comparison between the Likert scale and Best-Worst Scaling methods

    Open Access•Runan Yang, Hironori Yagi•ARTICLE•Cities•2024•Cited by: 1•References: 56

    In Tokyo, where agricultural land is both scarce and expensive, understanding the motivations of farmers committed to sustainable practices is essential. This study explores the occupational values of environmentally conscious urban farmers pursuing organic certification. To address the middle response bias common with Likert scales in Japan, we utilized both a five-point Likert scale and Best-Worst Scaling (BWS). BWS, by identifying the most and…

  • Does branding lead to better performance in urban farming? Structural model analysis from Tokyo

    Open Access•Runan Yang, Hironori Yagi•ARTICLE•Cities•2026•References: 50

    Urban agriculture has attracted growing interest worldwide, especially in highly urbanized regions such as Tokyo, where it offers a potential pathway to strengthen food security and community sustainability. However, how individual urban farmers perceive brand orientation and farm branding for their own businesses, and how this orientation affects their performance, should be explored. This study addresses this gap by surveying 145 urban farmers …

Agriculture (4 works) · Economics (4 works) · Geography (4 works) · Business (3 works) · Agricultural economics (2 works) · Diversification (marketing strategy (2 works) · Natural resource economics (2 works) · Renting (2 works) · Rural development and sustainability (2 works) · Urban Agriculture and Sustainability (2 works)

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