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Muhammed Bilgehan Aytaç

Biographic Data

ID4897476
NAMEMuhammed Bilgehan Aytaç
GIVEN NAMESMuhammed Bilgehan
FAMILY NAMEAytaç
SIGNATUREAYTAÇ M B
AFFILIATIONSAksaray University
ORCID0000-0002-2351-0893
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS1
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Beyond Religious Narcissistic Identification

    Magdalena Żemojtel-Piotrowska, Jarosław Piotrowski et al.•ARTICLE•International Journal for the…•2026

    Agnosticism and atheism are often grouped simply as nonreligious identities, yet emerging research highlights their distinct psychological profiles and social implications. Among these distinctions, collective narcissism – characterized by strong attachment to one’s group, exceptionalism, and grievance for recognition – offers a framework for understanding identity processes in both nonreligious groups. We examined whether agnostics and atheists …

  • The Psychological Pathways to AI Resistance

    Open Access•Zeynep Aytaç, Erdal Yıldırım et al.•ARTICLE•International Journal of Psychology•2026

    This study investigates how religiosity affects individuals' intentions to engage with artificial intelligence (AI) using a non-WEIRD sample (N = 422). We examined populist beliefs and AI-related anxiety as mediators in this relationship. Results indicate that higher religiosity is associated with stronger populist attitudes, which increase AI anxiety. Elevated AI anxiety then leads to reduced willingness to engage with AI technologies. The seria…

  • What Can Marketing Say About Stray Dogs

    Muhammed Bilgehan Aytaç•ARTICLE•Society and Animals•2026

    Although research on environmental and social issues in marketing literature has risen significantly in recent years, marketing literature stayed silent on the problem of stray animals. This study reviews previous findings in traditional, social, and nonprofit marketing to create insights that can be beneficial regarding the problem of stray dogs. It aims to illustrate the potential contribution of marketing in managing dog populations. How stray…

  • Unpacking discourses of boycott on social media amid the Israel-Palestine conflict

    Zeynep Aytaç, Mehmet Enis Serinsu et al.•ARTICLE•Journal of Multicultural Discourses•2025•References: 12

    Today boycotts are more self-reflective social attitudes than economic behaviors, and social media is the biggest driver of this transformation. Boycotts have long been a popular topic, and debates that took place in traditional media have become even more widespread on social media. Turkish consumers are among the most active participants in boycotts and among those who discuss this issue most frequently on social media. Nevertheless, the discou…

  • AI Impacts, Concerns, and Perspectives in the Global South A Thought Leadership Round Table

    Open Access•Arindam Das, Glenn W Muschert et al.•ARTICLE•Sotsiologicheskoe Obozrenie /…•2024•Cited by: 1

    In this thought leadership roundtable, the editors of the special issue, convened a critical dialogue between leading scholars in the fields of Sociology, Critical Communication Studies, Cultural Studies, Critical Management Studies, and Sustainability Studies to explore the challenges that Global South navigates in its adoption of AI. The conversation probes the power disparities between the Global North and the Global South narratives of AI and…

  • Investigating everyday sadistic consumption within dark tetrad

    Open Access•Muhammed Bilgehan Aytaç•ARTICLE•Journal of Research in Personality•2024•References: 52

  • Hatzfeld syndrome

    Open Access•Muhammed Bilgehan Aytaç, Eyup Akin et al.•ARTICLE•Canadian Journal of Administrative…•2021

    Although consumer behavior literature has analyzed narcissistic consumers in detail, little is known about their post‐purchase attitudes and behaviors. With the help of the grounded theory approach, this study investigates the post‐purchase attitudes and behaviors of consumers higher in narcissism. Findings suggest that narcissistic consumers do not ruminate and thus do not feel regret about their consumption preferences. They strive to stay dist…

  • Makeup Consumption and Islamic Religiosity

    Open Access•Feyzan Karabulut, Muhammed Bilgehan Aytaç et al.•ARTICLE•Human Arenas•2020

  • AI Impacts, Concerns, and Perspectives in the Global South A Thought Leadership Round Table

    Open Access•Arindam Das, Glenn W Muschert et al.•ARTICLE•Sotsiologicheskoe Obozrenie /…•2024•Cited by: 1

    In this thought leadership roundtable, the editors of the special issue, convened a critical dialogue between leading scholars in the fields of Sociology, Critical Communication Studies, Cultural Studies, Critical Management Studies, and Sustainability Studies to explore the challenges that Global South navigates in its adoption of AI. The conversation probes the power disparities between the Global North and the Global South narratives of AI and…

  • Makeup Consumption and Islamic Religiosity

    Open Access•Feyzan Karabulut, Muhammed Bilgehan Aytaç et al.•ARTICLE•Human Arenas•2020

  • Hatzfeld syndrome

    Open Access•Muhammed Bilgehan Aytaç, Eyup Akin et al.•ARTICLE•Canadian Journal of Administrative…•2021

    Although consumer behavior literature has analyzed narcissistic consumers in detail, little is known about their post‐purchase attitudes and behaviors. With the help of the grounded theory approach, this study investigates the post‐purchase attitudes and behaviors of consumers higher in narcissism. Findings suggest that narcissistic consumers do not ruminate and thus do not feel regret about their consumption preferences. They strive to stay dist…

  • AI Impacts, Concerns, and Perspectives in the Global South A Thought Leadership Round Table

    Open Access•Arindam Das, Glenn W Muschert et al.•ARTICLE•Sotsiologicheskoe Obozrenie /…•2024•Cited by: 1

    In this thought leadership roundtable, the editors of the special issue, convened a critical dialogue between leading scholars in the fields of Sociology, Critical Communication Studies, Cultural Studies, Critical Management Studies, and Sustainability Studies to explore the challenges that Global South navigates in its adoption of AI. The conversation probes the power disparities between the Global North and the Global South narratives of AI and…

  • Investigating everyday sadistic consumption within dark tetrad

    Open Access•Muhammed Bilgehan Aytaç•ARTICLE•Journal of Research in Personality•2024•References: 52

  • Unpacking discourses of boycott on social media amid the Israel-Palestine conflict

    Zeynep Aytaç, Mehmet Enis Serinsu et al.•ARTICLE•Journal of Multicultural Discourses•2025•References: 12

    Today boycotts are more self-reflective social attitudes than economic behaviors, and social media is the biggest driver of this transformation. Boycotts have long been a popular topic, and debates that took place in traditional media have become even more widespread on social media. Turkish consumers are among the most active participants in boycotts and among those who discuss this issue most frequently on social media. Nevertheless, the discou…

  • Beyond Religious Narcissistic Identification

    Magdalena Żemojtel-Piotrowska, Jarosław Piotrowski et al.•ARTICLE•International Journal for the…•2026

    Agnosticism and atheism are often grouped simply as nonreligious identities, yet emerging research highlights their distinct psychological profiles and social implications. Among these distinctions, collective narcissism – characterized by strong attachment to one’s group, exceptionalism, and grievance for recognition – offers a framework for understanding identity processes in both nonreligious groups. We examined whether agnostics and atheists …

  • The Psychological Pathways to AI Resistance

    Open Access•Zeynep Aytaç, Erdal Yıldırım et al.•ARTICLE•International Journal of Psychology•2026

    This study investigates how religiosity affects individuals' intentions to engage with artificial intelligence (AI) using a non-WEIRD sample (N = 422). We examined populist beliefs and AI-related anxiety as mediators in this relationship. Results indicate that higher religiosity is associated with stronger populist attitudes, which increase AI anxiety. Elevated AI anxiety then leads to reduced willingness to engage with AI technologies. The seria…

  • What Can Marketing Say About Stray Dogs

    Muhammed Bilgehan Aytaç•ARTICLE•Society and Animals•2026

    Although research on environmental and social issues in marketing literature has risen significantly in recent years, marketing literature stayed silent on the problem of stray animals. This study reviews previous findings in traditional, social, and nonprofit marketing to create insights that can be beneficial regarding the problem of stray dogs. It aims to illustrate the potential contribution of marketing in managing dog populations. How stray…

Psychology (4 works) · Social Psychology (3 works) · Advertising (2 works) · Aesthetics (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Narcissism (2 works) · Personality Traits and Psychology (2 works) · Religiosity (2 works) · Turkish (2 works)

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