Esther Hormiga
Biographic Data
| ID | 4897549 |
|---|---|
| NAME | Esther Hormiga |
| GIVEN NAMES | Esther |
| FAMILY NAME | Hormiga |
| SIGNATURE | HORMIGA E |
| AFFILIATIONS | Clínica Diagonal |
| ORCID | 0000-0001-9825-0611 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Legitimating entrepreneurship through generative AI
Generative artificial intelligence (AI) tools are transforming visual production across multiple domains, including entrepreneurship. However, their influence on constructing cultural imaginaries and legitimating symbols remains insufficiently examined. This study analyzes how text-to-image systems visually represent entrepreneurship and success, using a focused sample of 24 images generated with the Midjourney platform. Through critical visual d…
Leaders' sustainability competences and small and medium‐sized enterprises outcomes
The market for socially conscious products and services has grown exponentially in the last years. Consequently, adding social value is among the great challenges that companies have to face nowadays. In view of this, companies need leaders with a set of specific skills that prepares them to act and compete in this new environment. This is especially true for small and medium‐sized enterprises (SMEs), which are even more dependent on their leader…
The influence of sex and gender-role orientation in the decision to become an entrepreneur
Purpose The purpose of this paper is to explore the relationship between sex, gender-role orientation (GRO) and the decision to become an entrepreneur. Because of the fact that gender stereotypes have influences on the preferences and choices of individuals in their career, this research proposes the following objectives: to determine the existence of gender stereotypes that have an influence on human behaviour and specially in this research cont…
Immigration and the competitiveness of an island tourism destination
This paper sheds light on the relationship between immigration and tourism competitiveness on the island of Lanzarote through the analysis of reputation from the demand perspective. The tourists' knowledge about news on immigration from a destination, their contact with immigrants in the area, and the influence of the presence of immigrants there are studied, as all these factors can have a major impact on island competitiveness in tourism. The e…
The influence of sex and gender-role orientation in the decision to become an entrepreneur
Purpose The purpose of this paper is to explore the relationship between sex, gender-role orientation (GRO) and the decision to become an entrepreneur. Because of the fact that gender stereotypes have influences on the preferences and choices of individuals in their career, this research proposes the following objectives: to determine the existence of gender stereotypes that have an influence on human behaviour and specially in this research cont…
Immigration and the competitiveness of an island tourism destination
This paper sheds light on the relationship between immigration and tourism competitiveness on the island of Lanzarote through the analysis of reputation from the demand perspective. The tourists' knowledge about news on immigration from a destination, their contact with immigrants in the area, and the influence of the presence of immigrants there are studied, as all these factors can have a major impact on island competitiveness in tourism. The e…
Leaders' sustainability competences and small and medium‐sized enterprises outcomes
The market for socially conscious products and services has grown exponentially in the last years. Consequently, adding social value is among the great challenges that companies have to face nowadays. In view of this, companies need leaders with a set of specific skills that prepares them to act and compete in this new environment. This is especially true for small and medium‐sized enterprises (SMEs), which are even more dependent on their leader…
The influence of sex and gender-role orientation in the decision to become an entrepreneur
Purpose The purpose of this paper is to explore the relationship between sex, gender-role orientation (GRO) and the decision to become an entrepreneur. Because of the fact that gender stereotypes have influences on the preferences and choices of individuals in their career, this research proposes the following objectives: to determine the existence of gender stereotypes that have an influence on human behaviour and specially in this research cont…
Immigration and the competitiveness of an island tourism destination
This paper sheds light on the relationship between immigration and tourism competitiveness on the island of Lanzarote through the analysis of reputation from the demand perspective. The tourists' knowledge about news on immigration from a destination, their contact with immigrants in the area, and the influence of the presence of immigrants there are studied, as all these factors can have a major impact on island competitiveness in tourism. The e…
Leaders' sustainability competences and small and medium‐sized enterprises outcomes
The market for socially conscious products and services has grown exponentially in the last years. Consequently, adding social value is among the great challenges that companies have to face nowadays. In view of this, companies need leaders with a set of specific skills that prepares them to act and compete in this new environment. This is especially true for small and medium‐sized enterprises (SMEs), which are even more dependent on their leader…
Legitimating entrepreneurship through generative AI
Generative artificial intelligence (AI) tools are transforming visual production across multiple domains, including entrepreneurship. However, their influence on constructing cultural imaginaries and legitimating symbols remains insufficiently examined. This study analyzes how text-to-image systems visually represent entrepreneurship and success, using a focused sample of 24 images generated with the Midjourney platform. Through critical visual d…
Entrepreneurship Studies and Influences (3 works) · Business (2 works) · Entrepreneurship (2 works) · Marketing (2 works) · Political science (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Competence (human resources (1 work) · Computer Science (1 work) · Confirmatory factor analysis (1 work)