María-Victoria Nuño-Moral
Biographic Data
| ID | 4900196 |
|---|---|
| NAME | María-Victoria Nuño-Moral |
| GIVEN NAMES | María-Victoria |
| FAMILY NAME | Nuño-Moral |
| SIGNATURE | NUÑO-MORAL M |
| AFFILIATIONS | Universidad de Extremadura |
| ORCID | 0000-0002-5447-4813 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
New map of the research published in Profesional de la Información (2006-2023)
In 2006, Profesional de la Información (EPI) began to be indexed by international scientific literature databases and is currently one of the leading Spanish journals in Library & Information Science and in Communication. Research fields can be characterized and analysed based on the patterns of keywords used in the publications. One of the most used techniques for this is co-word analysis. This technique is used in the present study to examine t…
Analysis of national scientific domains in the journalism discipline (scopus, 2003–2019)
Although journalism has an important social impact, with contributions from multiple academic and professional fields, one can perceive a major deficit in terms of applying scientometric analyses that allow for an objective multidimensional radiography of scientific production, the identification of transnational collaboration networks and the revelation of the position of the different countries. This work evaluated the evolution of national sci…
Análisis de dominios científicos nacionales en Comunicación (Scopus, 2003-2018)
Scientific research in the communication field has experienced great growth in recent years. Recent technological changes, as well as the emergence of Web 2.0 and 3.0 and new forms of communication, such as social networks, have led to new and varied studies in the discipline. This paper analyzes the scientific production of the 27 countries with the greatest scientific production in the communication field in the period from 2003 to 2018. The re…
Uso de imágenes de archivo en publicidad audiovisual
Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising
Análisis de la visibilidad de las series de televisión en la Web
Análisis de la visibilidad de las series de televisión en la Web
The organization and presentation of web spaces that the main national television channels dedicate to television series are analyzed. We focus the study on a double perspective, reflecting on one hand the structure and content of each web site and, on the other, the options available to the user. The proposal of Codina, Aubia and Sánchez (2008) is taken as a reference for methodology and a working template has been developed based on the review …
La documentación en la evaluación y gestión de la imagen corporativa
Corporate competition is based less on differences in the products they offer than on a company’s ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets is required, with two fundamental phases: image assessment at a specific point in time and proper management of the corporate image to optimize the company’s position in…
La documentación en la evaluación y gestión de la imagen corporativa
Corporate competition is based less on differences in the products they offer than on a company’s ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets is required, with two fundamental phases: image assessment at a specific point in time and proper management of the corporate image to optimize the company’s position in…
Análisis de dominios científicos nacionales en Comunicación (Scopus, 2003-2018)
Scientific research in the communication field has experienced great growth in recent years. Recent technological changes, as well as the emergence of Web 2.0 and 3.0 and new forms of communication, such as social networks, have led to new and varied studies in the discipline. This paper analyzes the scientific production of the 27 countries with the greatest scientific production in the communication field in the period from 2003 to 2018. The re…
Análisis de la visibilidad de las series de televisión en la Web
Análisis de la visibilidad de las series de televisión en la Web
The organization and presentation of web spaces that the main national television channels dedicate to television series are analyzed. We focus the study on a double perspective, reflecting on one hand the structure and content of each web site and, on the other, the options available to the user. The proposal of Codina, Aubia and Sánchez (2008) is taken as a reference for methodology and a working template has been developed based on the review …
La documentación en la evaluación y gestión de la imagen corporativa
Corporate competition is based less on differences in the products they offer than on a company’s ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets is required, with two fundamental phases: image assessment at a specific point in time and proper management of the corporate image to optimize the company’s position in…
Uso de imágenes de archivo en publicidad audiovisual
Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising
Análisis de dominios científicos nacionales en Comunicación (Scopus, 2003-2018)
Scientific research in the communication field has experienced great growth in recent years. Recent technological changes, as well as the emergence of Web 2.0 and 3.0 and new forms of communication, such as social networks, have led to new and varied studies in the discipline. This paper analyzes the scientific production of the 27 countries with the greatest scientific production in the communication field in the period from 2003 to 2018. The re…
Analysis of national scientific domains in the journalism discipline (scopus, 2003–2019)
Although journalism has an important social impact, with contributions from multiple academic and professional fields, one can perceive a major deficit in terms of applying scientometric analyses that allow for an objective multidimensional radiography of scientific production, the identification of transnational collaboration networks and the revelation of the position of the different countries. This work evaluated the evolution of national sci…
New map of the research published in Profesional de la Información (2006-2023)
In 2006, Profesional de la Información (EPI) began to be indexed by international scientific literature databases and is currently one of the leading Spanish journals in Library & Information Science and in Communication. Research fields can be characterized and analysed based on the patterns of keywords used in the publications. One of the most used techniques for this is co-word analysis. This technique is used in the present study to examine t…
Advertising and Communication Studies (5 works) · Political science (5 works) · Art (4 works) · Humanities (4 works) · Journalism and Media Studies (4 works) · Sociology (4 works) · Communication and COVID-19 Impact (3 works) · Computer Science (3 works) · Geography (3 works) · Business (2 works)