Christian-Mathias Wellbrock
Biographic Data
| ID | 4900302 |
|---|---|
| NAME | Christian-Mathias Wellbrock |
| GIVEN NAMES | Christian-Mathias |
| FAMILY NAME | Wellbrock |
| SIGNATURE | WELLBROCK C |
| AFFILIATIONS | University of Cologne |
| ORCID | 0000-0003-4961-9421 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
How the Trick is Done – Conditions of Success in Entrepreneurial Digital Journalism
Entrepreneurial journalism is often ascribed the potential to partly close the supply gap in digital journalism caused by the effects of digitization. Decreasing fixed costs on the production stage, in particular, have enabled smaller entities, entrepreneurs and start-ups to produce high quality journalistic content. While there is a broad stream of literature on entrepreneurial success in general, empirical research says little about the reasons…
Bundling Digital Journalism
This study explores the potential of cross-publisher bundled offers as a strategy for increasing subscription sales in digital journalism. While innovative forms of bundling are an integral part of media distribution in music (e.g., Spotify) and film (e.g., Netflix), their adoption in digital journalism has been limited, despite research showing that bundled access to products can increase consumers’ willingness to pay, especially in younger targ…
Examining the digital renewal of news communication
Our daily dealings with media products are shaped by the use of generic designations such as journalistic presentation modes, for example, news, commentary, and Instagram-story. Yet, scholarship has examined presentation modes only selectively and lacks empirical investigations in this domain. Based on literature and a quantitative content analysis of jury protocols of the German online journalism award “Grimme Online Award,” this article explore…
Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review
The advertising-based revenue model for journalism is severely challenged due to the effects of digitization. Providers of journalistic content have therefore put increasing emphasis on paid content strategies in recent years. This article provides a literature review of factors that contribute to consumers’ past payment (PP), paying intent (PI) and willingness to pay (WTP) for digital journalistic content. We identify 17 variables based on 37 ar…
Effects of journalism awards as quality signals on demand
This article examines the question whether journalism awards can serve as quality signals and increase the demand for quality journalism. Information asymmetries between suppliers (journalists) and consumers (reader, viewers, users) can lead to inefficiently low demand for high-quality journalistic products, since consumers are unable to verify the product’s quality before consumption (ex ante). This problem can be addressed by providing customer…
Journalistische Qualität – eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode
Effects of journalism awards as quality signals on demand
This article examines the question whether journalism awards can serve as quality signals and increase the demand for quality journalism. Information asymmetries between suppliers (journalists) and consumers (reader, viewers, users) can lead to inefficiently low demand for high-quality journalistic products, since consumers are unable to verify the product’s quality before consumption (ex ante). This problem can be addressed by providing customer…
Journalistische Qualität – eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode
Examining the digital renewal of news communication
Our daily dealings with media products are shaped by the use of generic designations such as journalistic presentation modes, for example, news, commentary, and Instagram-story. Yet, scholarship has examined presentation modes only selectively and lacks empirical investigations in this domain. Based on literature and a quantitative content analysis of jury protocols of the German online journalism award “Grimme Online Award,” this article explore…
Journalistische Qualität – eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode
Effects of journalism awards as quality signals on demand
This article examines the question whether journalism awards can serve as quality signals and increase the demand for quality journalism. Information asymmetries between suppliers (journalists) and consumers (reader, viewers, users) can lead to inefficiently low demand for high-quality journalistic products, since consumers are unable to verify the product’s quality before consumption (ex ante). This problem can be addressed by providing customer…
Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review
The advertising-based revenue model for journalism is severely challenged due to the effects of digitization. Providers of journalistic content have therefore put increasing emphasis on paid content strategies in recent years. This article provides a literature review of factors that contribute to consumers’ past payment (PP), paying intent (PI) and willingness to pay (WTP) for digital journalistic content. We identify 17 variables based on 37 ar…
Examining the digital renewal of news communication
Our daily dealings with media products are shaped by the use of generic designations such as journalistic presentation modes, for example, news, commentary, and Instagram-story. Yet, scholarship has examined presentation modes only selectively and lacks empirical investigations in this domain. Based on literature and a quantitative content analysis of jury protocols of the German online journalism award “Grimme Online Award,” this article explore…
How the Trick is Done – Conditions of Success in Entrepreneurial Digital Journalism
Entrepreneurial journalism is often ascribed the potential to partly close the supply gap in digital journalism caused by the effects of digitization. Decreasing fixed costs on the production stage, in particular, have enabled smaller entities, entrepreneurs and start-ups to produce high quality journalistic content. While there is a broad stream of literature on entrepreneurial success in general, empirical research says little about the reasons…
Bundling Digital Journalism
This study explores the potential of cross-publisher bundled offers as a strategy for increasing subscription sales in digital journalism. While innovative forms of bundling are an integral part of media distribution in music (e.g., Spotify) and film (e.g., Netflix), their adoption in digital journalism has been limited, despite research showing that bundled access to products can increase consumers’ willingness to pay, especially in younger targ…
Journalism (5 works) · Political science (5 works) · Advertising (4 works) · Business (4 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Media Studies and Communication (3 works) · Sociology (3 works) · Digitization (2 works)