Srinivas R Melkote
Biographic Data
| ID | 4907840 |
|---|---|
| NAME | Srinivas R Melkote |
| GIVEN NAMES | Srinivas R |
| FAMILY NAME | Melkote |
| SIGNATURE | MELKOTE S R |
| AFFILIATIONS | Bowling Green State University |
| ORCID | 0000-0003-2336-6382 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 50 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1984 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 4 |
Social Justice Implications for Development Communication: A Case Study of Body Dissatisfaction Disorder
The aim of this study was to broaden development communication on how it deals with building the capacity of people to live meaningful and expressive lives. We examined users of Facebook and Instagram who exhibit body dissatisfaction beliefs and eating disorder (ED) behaviours. An important objective was to examine the prevalence of body dissatisfaction among young adult users of social media. Another objective was to examine if body dissatisfact…
Handbook of Communication and Development
Communication for development and social change: An introduction
This article serves as an introduction to studying the role and place of development communication for the special issue on ‘Media and Communication in Development and Social Change’. It explores the scholarship and practice of media and communication for development, social justice, and the empowerment of individuals and communities around the globe. This article will briefly trace the history of development communication (devcom), present diver…
Communication for Development: Theory and Practice for Empowerment and Social Justice
Place and role of development communication in directed social change: A review of the field
In this article we review the scholarly work in the field of development communication and outline its significance to the broader areas of critical and cultural studies as well as social and political action in the public sphere. We will start out by laying a historical and conceptual account of this field. Later, we will focus on contemporary issues relating to development communication (devcom) and its quest for social justice in directed soci…
News Framing During a Time of Impending War: An Examination of Coverage in The New York Times prior to the 2003 Iraq War
This article is an empirical analysis that falls under the category of media criticism and accountability. Specifically, the study investigated the manner in which The New York Times framed the events, issues and actors during the month prior to the start of the 2003 war with Iraq. The study focused on: Saddam Hussein, George Bush Jr, the United Nations, weapons of mass destruction, the US Armed Forces (in Iraq) and France, Germany and Russia. Th…
Viewing and avoidance of the Al-Jazeera satellite television channel in Kuwait: A Uses and Gratifications Perspective
Employing the uses and gratifications perspective, this study examined factors that motivated Kuwaitis to watch or avoid watching the Al-Jazeera satellite channel and their relationships with political interest and trust in government. Viewers obtained several gratifications that included opinion leadership, free marketplace of information, and surveillance. Those who avoided watching Al-Jazeera did so for partisanship, biased coverage and politi…
Diffusion of an Educational Innovation in Trinidad and Tobago: The Role of Teacher Attitudes and Perceptions toward Computers in the Classroom
New communication technologies, such as computers, are particularly beneficial to several development initiatives including education. In an attempt to ascertain the feasibility of successfully diffusing computers in classrooms in Trinidad and Tobago (T&T), this article examines the relationship between the independent variables of teachers' attitudes toward computers and perceived innovation characteristics, and the dependent variables of teache…
Communication for Development in the Third World: Theory and Practice for Empowerment
Foreword Bella Mody Preface PART ONE: INTRODUCTION AND OVERVIEW Introduction to Communication, Development and Empowerment in the Third World Evolution of the Theory and Practice of Development Communication PART TWO: DEVELOPMENT DISCOURSE, MODERNIZATION THEORY AND COMMUNICATION The Enterprise of Modernization and the Dominant Discourse of Development Communication Approach in the Modernization of the Third World PART THREE: CRITICAL PERSPECTIVES…
The Role of the Internet in Forging a Pluralistic Integration: A Study of Chinese Intellectuals in the United States
This is a study on computer-mediated communication and acculturation. An online survey was conducted on the role of Internet in the resocialization of Chinese students and scholars in the US. The study found that the Chinese ethnic Internet may help create pluralistic integration for Chinese students and scholars in the US, i.e. the more American behavior acculturation, the less American value acculturation, and the greater the Chinese values sus…
Knowledge Gap in Aids Communication: An Indian Case Study
The primary objective of this study was to investigate the relationship between socio-economic status (SES) and knowledge about AIDS among young adults in India. In the event that a knowledge gap existed, the study also sought to explore whether involvement variables such as cognitive involvement and information-seeking behaviour of respondents (relating to AIDS information) were able to bridge the knowledge gap between people of high and low soc…
International agenda-setting effects of Saudi Arabian media: A case study
The purpose of the present study was to examine the impact of Saudi Arabian media in setting the intrapersonal, interpersonal and international agenda for the civil servant employees in Riyadh, the capital city. Al-Riyadh and Al-Sharq Al-Awsat were selected for analysis as they were reported to be the most popular Arabic language newspapers in Riyadh. In addition, the two television channels in Saudi Arabia were also examined for their agenda- se…
Communication for Development in the Third World-Theory and Practice
Foreword - Everett Rogers Introduction to the study of Communication and Development in the Third World PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES) The Dominant Paradigm Early Theories in Comparative International Development Communication Approach of the Dominant Paradigm PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM Denigration of the Dominant Paradigm Critical Analysis of Early…
From Third World to First World: New roles and challenges for development communication
The terms development and development communication have been, almost always, synonymous with the needs and problems of developing nations or the Third World. In the First World, these terms have not been readily used or easily recognized. The reasoning behind this has been that an industrially advanced country does not have significant problems dealing with development. This may not always be true. An advanced country has pockets of underdevelop…
Bias in newspaper reporting: A content analysis of the coverage of Korean Airlines and Iran airbus shootings in the U.S. elite press
Effectiveness of development-radio programming among poor farmers: A case study
The number of radio receivers has increased 118% worldwide since 1966, and the penetration in developing countries is substantial and growing. Radio is much more effective then printed media with illiterate and neo- literate people in the 3rd world. A recent research project measured the effectiveness of a radio messages broadcast as part of an agricultural extension project. The radio component of an agricultural project in India, organized unde…
Biases in development support communication: Revealing the comprehension gap
Communication Constraint to Adoption of Agricultural Innovations: An Investigation of Message Biases
The Role of the Internet in Forging a Pluralistic Integration: A Study of Chinese Intellectuals in the United States
This is a study on computer-mediated communication and acculturation. An online survey was conducted on the role of Internet in the resocialization of Chinese students and scholars in the US. The study found that the Chinese ethnic Internet may help create pluralistic integration for Chinese students and scholars in the US, i.e. the more American behavior acculturation, the less American value acculturation, and the greater the Chinese values sus…
News Framing During a Time of Impending War: An Examination of Coverage in The New York Times prior to the 2003 Iraq War
This article is an empirical analysis that falls under the category of media criticism and accountability. Specifically, the study investigated the manner in which The New York Times framed the events, issues and actors during the month prior to the start of the 2003 war with Iraq. The study focused on: Saddam Hussein, George Bush Jr, the United Nations, weapons of mass destruction, the US Armed Forces (in Iraq) and France, Germany and Russia. Th…
Viewing and avoidance of the Al-Jazeera satellite television channel in Kuwait: A Uses and Gratifications Perspective
Employing the uses and gratifications perspective, this study examined factors that motivated Kuwaitis to watch or avoid watching the Al-Jazeera satellite channel and their relationships with political interest and trust in government. Viewers obtained several gratifications that included opinion leadership, free marketplace of information, and surveillance. Those who avoided watching Al-Jazeera did so for partisanship, biased coverage and politi…
International agenda-setting effects of Saudi Arabian media: A case study
The purpose of the present study was to examine the impact of Saudi Arabian media in setting the intrapersonal, interpersonal and international agenda for the civil servant employees in Riyadh, the capital city. Al-Riyadh and Al-Sharq Al-Awsat were selected for analysis as they were reported to be the most popular Arabic language newspapers in Riyadh. In addition, the two television channels in Saudi Arabia were also examined for their agenda- se…
Bias in newspaper reporting: A content analysis of the coverage of Korean Airlines and Iran airbus shootings in the U.S. elite press
Biases in development support communication: Revealing the comprehension gap
From Third World to First World: New roles and challenges for development communication
The terms development and development communication have been, almost always, synonymous with the needs and problems of developing nations or the Third World. In the First World, these terms have not been readily used or easily recognized. The reasoning behind this has been that an industrially advanced country does not have significant problems dealing with development. This may not always be true. An advanced country has pockets of underdevelop…
Communication for development and social change: An introduction
This article serves as an introduction to studying the role and place of development communication for the special issue on ‘Media and Communication in Development and Social Change’. It explores the scholarship and practice of media and communication for development, social justice, and the empowerment of individuals and communities around the globe. This article will briefly trace the history of development communication (devcom), present diver…
Communication Constraint to Adoption of Agricultural Innovations: An Investigation of Message Biases
Biases in development support communication: Revealing the comprehension gap
Effectiveness of development-radio programming among poor farmers: A case study
The number of radio receivers has increased 118% worldwide since 1966, and the penetration in developing countries is substantial and growing. Radio is much more effective then printed media with illiterate and neo- literate people in the 3rd world. A recent research project measured the effectiveness of a radio messages broadcast as part of an agricultural extension project. The radio component of an agricultural project in India, organized unde…
Bias in newspaper reporting: A content analysis of the coverage of Korean Airlines and Iran airbus shootings in the U.S. elite press
Communication for Development in the Third World-Theory and Practice
Foreword - Everett Rogers Introduction to the study of Communication and Development in the Third World PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES) The Dominant Paradigm Early Theories in Comparative International Development Communication Approach of the Dominant Paradigm PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM Denigration of the Dominant Paradigm Critical Analysis of Early…
From Third World to First World: New roles and challenges for development communication
The terms development and development communication have been, almost always, synonymous with the needs and problems of developing nations or the Third World. In the First World, these terms have not been readily used or easily recognized. The reasoning behind this has been that an industrially advanced country does not have significant problems dealing with development. This may not always be true. An advanced country has pockets of underdevelop…
International agenda-setting effects of Saudi Arabian media: A case study
The purpose of the present study was to examine the impact of Saudi Arabian media in setting the intrapersonal, interpersonal and international agenda for the civil servant employees in Riyadh, the capital city. Al-Riyadh and Al-Sharq Al-Awsat were selected for analysis as they were reported to be the most popular Arabic language newspapers in Riyadh. In addition, the two television channels in Saudi Arabia were also examined for their agenda- se…
Knowledge Gap in Aids Communication: An Indian Case Study
The primary objective of this study was to investigate the relationship between socio-economic status (SES) and knowledge about AIDS among young adults in India. In the event that a knowledge gap existed, the study also sought to explore whether involvement variables such as cognitive involvement and information-seeking behaviour of respondents (relating to AIDS information) were able to bridge the knowledge gap between people of high and low soc…
The Role of the Internet in Forging a Pluralistic Integration: A Study of Chinese Intellectuals in the United States
This is a study on computer-mediated communication and acculturation. An online survey was conducted on the role of Internet in the resocialization of Chinese students and scholars in the US. The study found that the Chinese ethnic Internet may help create pluralistic integration for Chinese students and scholars in the US, i.e. the more American behavior acculturation, the less American value acculturation, and the greater the Chinese values sus…
Communication for Development in the Third World: Theory and Practice for Empowerment
Foreword Bella Mody Preface PART ONE: INTRODUCTION AND OVERVIEW Introduction to Communication, Development and Empowerment in the Third World Evolution of the Theory and Practice of Development Communication PART TWO: DEVELOPMENT DISCOURSE, MODERNIZATION THEORY AND COMMUNICATION The Enterprise of Modernization and the Dominant Discourse of Development Communication Approach in the Modernization of the Third World PART THREE: CRITICAL PERSPECTIVES…
Diffusion of an Educational Innovation in Trinidad and Tobago: The Role of Teacher Attitudes and Perceptions toward Computers in the Classroom
New communication technologies, such as computers, are particularly beneficial to several development initiatives including education. In an attempt to ascertain the feasibility of successfully diffusing computers in classrooms in Trinidad and Tobago (T&T), this article examines the relationship between the independent variables of teachers' attitudes toward computers and perceived innovation characteristics, and the dependent variables of teache…
Viewing and avoidance of the Al-Jazeera satellite television channel in Kuwait: A Uses and Gratifications Perspective
Employing the uses and gratifications perspective, this study examined factors that motivated Kuwaitis to watch or avoid watching the Al-Jazeera satellite channel and their relationships with political interest and trust in government. Viewers obtained several gratifications that included opinion leadership, free marketplace of information, and surveillance. Those who avoided watching Al-Jazeera did so for partisanship, biased coverage and politi…
News Framing During a Time of Impending War: An Examination of Coverage in The New York Times prior to the 2003 Iraq War
This article is an empirical analysis that falls under the category of media criticism and accountability. Specifically, the study investigated the manner in which The New York Times framed the events, issues and actors during the month prior to the start of the 2003 war with Iraq. The study focused on: Saddam Hussein, George Bush Jr, the United Nations, weapons of mass destruction, the US Armed Forces (in Iraq) and France, Germany and Russia. Th…
Communication for Development: Theory and Practice for Empowerment and Social Justice
Place and role of development communication in directed social change: A review of the field
In this article we review the scholarly work in the field of development communication and outline its significance to the broader areas of critical and cultural studies as well as social and political action in the public sphere. We will start out by laying a historical and conceptual account of this field. Later, we will focus on contemporary issues relating to development communication (devcom) and its quest for social justice in directed soci…
Communication for development and social change: An introduction
This article serves as an introduction to studying the role and place of development communication for the special issue on ‘Media and Communication in Development and Social Change’. It explores the scholarship and practice of media and communication for development, social justice, and the empowerment of individuals and communities around the globe. This article will briefly trace the history of development communication (devcom), present diver…
Handbook of Communication and Development
Social Justice Implications for Development Communication: A Case Study of Body Dissatisfaction Disorder
The aim of this study was to broaden development communication on how it deals with building the capacity of people to live meaningful and expressive lives. We examined users of Facebook and Instagram who exhibit body dissatisfaction beliefs and eating disorder (ED) behaviours. An important objective was to examine the prevalence of body dissatisfaction among young adult users of social media. Another objective was to examine if body dissatisfact…
Political science (12 works) · Sociology (11 works) · Psychology (10 works) · Computer Science (7 works) · Social science (6 works) · Business (5 works) · Law (5 works) · Law (5 works) · Media Studies and Communication (5 works) · Advertising (3 works)